Chapter 147

The publicity of "Zhou zhouxiu" on microblog has spread out, because the program itself is topical, which has caused hot discussion on microblog.

No one knows how much heat conversion rate there is, but the fans of official micro blog and Zhou Zhou's Micro blog have been soaring.

"Your program is hot again. Is that your own publicity?"

Director Zhang turned to "Zhou zhouxiu" on his microblog and called to inquire.

The last time "Zhou zhouxiu" was hot on Weibo, it was because of the price of drugs, but this time it was different. Although the program had a topic, it couldn't be discussed.

"I didn't expect you to notice, Uncle Zhang." Chen Ran said with a smile: "this time it's really a publicity program. The program wants to try to compete for the first place in the same period, so it spends a lot of money on it."

"The first part of the same period?" Director Zhang hesitated. He paid attention to the audience rating. He was very happy to see that the audience rating rose, but he didn't expect that Zhou zhouxiu had come to the point of competing for the first audience rating in the same period.

He looked through last week's ratings report and found that the gap was not small. Moreover, the ratings of magic Mengbao were rising, and it was really difficult to catch up.

Director Zhang didn't say anything about morale. He just said, "it's a miracle that you can win the first part of the same period."

Not to mention the first part of the same period, it's amazing now.

After he hung up, director Zhang studied carefully for a while. He didn't know about the situation of satellite TV, but Chen Ran's program really wanted to win the first place. It was not only their program, but also Chen Ran that would take off at that time!

This is Chen Ran's first program on satellite TV, and the funding is even less.

Under the double restrictions of funds and time, the program should be the first at the same time, which is also important for the TV station.

"Definitely, definitely take the first place!"

Director Zhang encouraged Chen Ran in his heart.

……

In the evening, Chen Ran talks to Zhang Fanzhi.

Zhang Fanzhi said, "it was sister Lin who chatted with you yesterday."

Chen Ran said with a smile, "as soon as she got the news, I knew it was her."

"How do you know?" Zhang Fanzhi doubts.

Chen Ran said: "according to the habit, you are not so polite when chatting with me, but you never show your face."

Zhang Fanzhi stopped for a while and didn't speak.

It needs to be more careful to be able to tell whether she is on the opposite side through two sentences.

Chen Ran asked, "did she ask anything later?"

Zhang Fanzhi said calmly, "No."

Chen Ran said curiously: "according to sister Lin's temper, it shouldn't be!"

Zhang Fanzhi was silent for a while before he said, "in fact, sister Lin is very good."

Chen Ran nodded: "I think she's nice, too."

People are good, but it's too bright, big light bulb.

Zhang Fanzhi asked again, "do you know it's sister Lin who said there was a new song to cheat her?"

"I think so." Chen Ran said ambiguously.

Zhang Fanzhi said, "what is it?"

Chen Ran said with a smile, "if you come back, there will be new songs. If you don't come back, there will be no songs."

Zhang Fanzhi understood Chen Ran's meaning, sipped his mouth and said, "I can't come back for the time being."

After a pause, she added, "it's going to be about two weeks."

Chen Ran knew that Zhang Fanzhi would be very busy when he released his new song. He just said so casually.

However, Zhang Fanzhi said that he could come back in two weeks, which was a bit beyond Chen Ran's expectation.

At least faster than he thought.

Sometimes, if you lower the expectation threshold, you will get good news.

Zhang Fanzhi doesn't have much time. In addition to performing, he also has necessary exercises and exercises. He can chat on wechat every day and talk on the phone occasionally. Chen Ran feels that it's really good.

He used to have less communication with Zhang Fanzhi, which has been supplemented during this period.

The understanding of a person is not the same as the introduction of information, but from the usual words to feel.

……

Friday.

The ratings are coming out.

Because of the publicity on Weibo, the audience rating has improved significantly, reaching 0.873%.

This is a big increase.

However, it's still no better than magic cute.

Almost.

This period of magic Mengbao ratings did not continue to rise, but stabilized at 0.912%.

It's saturated.

The audience rating of magic Mengbao has reached a new high, and the publicity investment is also very large, but the audience rating has not risen much. This is the potential of this period.

In the last issue, the ratings of late night Star show, which followed Zhou zhouxiu, dropped a lot, and the audience share was squeezed severely.

In this period, it is very difficult to break 1%!

Now, if magic Mengbao wants to do this, it is impossible to attract other audiences on the basis of existing ratings.

But if they had to be able to do it, they would have done it a long time ago.

The positioning of the program itself is Baoma. It's too difficult to get out of the circle.

"Zhou zhouxiu" column group, we all feel a little uncomfortable.

The last time I went on the hot search, the content of the program went up unexpectedly, and there was no deliberate guidance, so the conversion rate was not high.

This time, they all deliberately guided the audience to watch Zhou zhouxiu. The ratings did soar, but they still didn't surpass magic Mengbao.

"It's hard." Director Wu Tao sighed a little.

The audience rating of this issue has not exceeded, and I hope it will be smaller in the future.

"It's hard, but it's not hopeless." Chen Ran said, "director Wu, do you remember why we chose this issue for publicity?"

Director Wu Tao was stunned. After thinking about it, he understood what Chen Ran meant. He looked at the microblog, and the topic discussion in this issue is really much more active than before.

But can it work? This discussion is also the audience that was hot last week, right?

When Chen Ran talked to Director Wu Tao in detail, the director of magic Meng Bao was relieved to see the ratings.

They didn't expect that last week, the Zhou Zhou show would suddenly increase the publicity and bought a hot search, which almost surpassed them.

Now their propaganda is saturated, so is Zhou zhouxiu.

It is possible that in the next issue, the ratings of both sides will drop a little at the same time, but no matter what, they are still the first in the same period.

From now on, the potential of Zhou zhouxiu has come to an end.

Xu Yang is also a relief.

He never thought that the program he didn't watch at the beginning would soar to the sky, and he was still fighting for the first place in the same period. Fortunately, he didn't take it down, otherwise he would feel even worse.

Xu Yang really can't figure out how a program with the lowest ratings can suddenly become popular.

The audience rating of the late night show on Thursday is higher than that of the late night show on Sunday. As a result, Xu Yang's face is not very good in recent days, and he feels that he is going to be autistic.

What makes him even more difficult to accept is that Zhou Zhou, a host of local TV station, has a huge increase of fans on microblog with the help of the program, which has far surpassed him.

If he had agreed to Chen Ran's invitation, what else could Zhou Zhou do?

Unfortunately, at that time he refused too decisively, now it's too late to turn back.

The planning from the local channel can't be lower than the budget, plus a period of time that the channel didn't pay attention to at all.

This kind of program can be popular, who can think of it!