Chapter 257

Chen Ran studied the happy challenge for several days.

One mode can maintain a rating of more than 1 for six years in a row. There must be something good about this program. Chen Ran has never thought of making a complete change. The so-called big change is to work hard on the original framework from the game links, guests and rhythm arrangement of the program.

As for the star confrontation and the final punishment, Chen Ran has not changed much. The biggest change is the content.

He referred to many programs on the earth, according to some indoor sports, combined with the current market research, made this plan.

Among these programs, the most referenced one is "trump vs. trump". The program form of "happy challenge" is similar, but the latter is more confrontational than entertaining.

The pace of life in modern society is fast. You want to have fun and relax when you watch this variety show. It's too confrontational for you to watch. Chen Ran strengthens the entertainment and adds some emotional elements. Each issue has a theme, but it's not entertainment to the end.

What director Zhang praised Chen Ran at the beginning was his ability to write a plan. It was concise, powerful and clear at a glance. It was enough to use it as a model.

Wang Hong carefully looked at the content and frowned. This change is too big. Except for one layer of skin, the others are different from the previous happy challenge.

What is most difficult for him to accept is the change in the nature of the program. All aspects of the game have changed, from being more competitive in the past to being more entertaining now. This kind of change is even bigger than the change in the first issue.

If this is done, can it still be "happy challenge"?

Hu Jianbin is silent. His idea is similar to Wang Hong's. what's more, the key is how to ensure the audience rating with such a big change?

Most of the audience of this program are old viewers. What people like to watch now is "happy challenge". Your program suddenly changes, and the audience doesn't adapt and don't like it. What about the ratings?

He glanced up at Chen Ran. He didn't understand that Chen Ran had made so many changes. Where did he come from?

Don't you worry about the collapse of ratings?

In this silence, a lot of time passed.

Wang Hong will plan from the beginning to the end, suddenly stood up and said: "this plan I don't think much about."

At this time, everyone is still watching and thinking. Only Wang Hong stands up to speak, which is a little conspicuous.

Chen Ran nodded to him and said, "tell me your opinion."

Wang Hong frowned and said: "happy challenge has been six years now. The content of the program is stable. If you want to change it, you should also change the nature of the program in the game. This is not the original program. How can you ensure that the old audience likes it?"

He just finished, next to Hu Jianbin also opened his mouth, said the reason is similar, tone inside the planning is not satisfied.

Chen Ran looked at it and found that other people were almost the same. They were all frowning. It was obvious that the change was too big to accept for a moment.

He told Wang Hong: "from the first season to now, the ratings of" happy challenge "have been gradually declining, and the times are improving, but the content is still the same as before, and the old audience you mentioned is also constantly losing. If you want to get rid of the status quo, it is necessary to change, and if you want to make the program hot again, it is necessary to make great changes."

"But this change is too big. The program has been changed before, but the audience rating is almost avalanche. Your change now is bigger than before. Do you want to make the program hot?"

Wang Hong stares at Chen Ran and asks.

Hu Jianbin also said: "I don't agree to make such a big change," happy challenge "is now the sixth season, there is no need to make such a big change."

"I also think..."

"That's a big change!"

"Antagonism has always been the focus of happy challenge. If we want to reduce antagonism now, will anyone watch it then?"

“……”

Other directors have similar voices.

Chen Ran was not surprised to see this scene. He thought about it two days ago.

After all, it's a six-year-old show. As soon as he comes up, he's going to propose major changes. It's strange that everyone else agrees.

Although he has "talent show" achievements, but after all, he is too young, even if he is now a producer to participate in the planning meeting, others will not pay much attention to it.

After all, the program is an old one, and there is basically nothing to change. Chen Ran came here step by step. No one expected that he would change the program without surprising words. It's no wonder that he didn't cause a rebound.

"Since I don't agree with my plan, can we discuss a plan that can reverse the decline of program ratings?" Chen Ran asked.

"This..." Wang Hong frowned, ratings have been falling, he would have done it long ago.

When the ratings avalanche, it was only after several times of thinking that they launched it. Now they have no idea how to change it, and it is not safe to change it.

Chen Ran looked at Hu Jianbin again, "where is Hu Dao?"

Hu Jianbin didn't say a word. What they are discussing now is to alleviate the decline of ratings. It's too difficult to improve.

Chen Ran smiles and throws out the topic he has prepared in advance.

After investigating the audience of "happy challenge", and then talking about the current environment of the times, we finally said: "the original intention of" happy challenge "is to bring happiness to the audience through star competition. From the beginning, it is defined as an entertainment program to make the audience happy. When the program first appeared, there was nothing wrong with the antagonistic tendency of the program, but the times were not immutable. I watched last season's programs, adding more confrontational content. Not to mention the audience, I am a little tired. In this fast-paced society, everyone has a lot of pressure. I'm tired enough to go to work. I'm still tired when I come back to watch a variety show. Do you think the ratings can't go down? "

"In addition, there are some problems in the game..."

Chen Ran was able to foresee such a situation. He must have been prepared for it. He certainly didn't write about it in the planning. Now he talks about it with open heart and says his own ideas.

As a producer, the preliminary investigation is also his work. Now let's say it to make his planning more powerful.

When we first saw the plan, we still thought that Chen Ran wanted to make such a big change to the program as soon as he came up. They all thought it was a bit off the mark. It was really fantastic.

But now listen to Chen Ran say, to his impression a little change, people are not unprepared to come.

Hu Jianbin frowned slightly and looked at Wang Hong. They both felt that they underestimated Chen Ran. From the perspective of preparation, is he determined to change the program?

They were right.

If Chen Ran wants to compete for the golden spot on Friday, he must make achievements in "happy challenge". Whether Wang Hong and Hu Jianbin agree or not, he will not change his mind. This is also the reason why Chen Ran and them knew each other that day and thought that they would not be polite to him in the future.

There is a conflict of ideas, and he is destined to oppress others with his identity. How can this relationship get better?

……

It's going to be a bit of a break-up.

Hu Jianbin sits with Wang Hong.

Wang Hong kept frowning, "director Hu, do you think Chen Ran was dazzled by the success of" talent show "?" happy challenge "is not as popular as it is, but it can't be bad. He just became a producer and can make a stable transition in our program. Suddenly, he wants to make a big change. What's the picture?"

Hu Jianbin also took Chen Ran's plan in his hand, flipped page by page and said casually, "how can I know what people think?"

"I don't want happy challenge to be ruined by him. It's our hard work for several years." Wang Hong said.

"Chen Ran is very powerful." Hu Jianbin said.

"Well?" Wang Hong didn't understand what Hu Jianbin meant.

Hu Jianbin put down his plan book and said: "I have studied him carefully. Starting from the planning of public channels, there is no fixed type of programs, people's livelihood news and singing programs. They can't find anything in common, and they are all successful. When I saw the plan book just now, I also thought that he was making a fool of himself. But after listening to his explanation, I think what he said is reasonable. "

Wang Hong looked at him in amazement, "Hu Dao, do you agree with him to change like this?"

Hu Jianbin shook his head and said: "I just think this man has a good ability. No wonder the TV station is optimistic about him and makes a thorough analysis of the market prospect. However, he can try new programs. After six years of our program, I know better than him, and I can't agree with him to make such a mess."

Now the problem is that Chen Ran is the producer of the program. If Chen Ran really wants to change it, what will they do?

After thinking for a long time, there is only one way

Find the director.

Chen Ran wants to be mischievous, but the director will not make fun of such a program.

……

Zhang Jia.

Xiaoqin is packing.

They are going to Huahai tomorrow morning. They have to prepare now.

Zhang Fanzhi saw her take a look at her mobile phone from time to time and asked, "what's wrong?"

Xiaoqin's face was stiff and she said with a smile, "no, I'm very comfortable today."

Zhang Fanzhi took a look at Xiaoqin and didn't say anything..

Xiaoqin is suspicious. Isn't sister Xiyun forgiving herself? Now what do you mean by asking me to stop going often?

In fact, Zhang Fanzhi didn't mean it either. He just wanted to tell her that she would go out if she wanted to, but she didn't understand it, and Zhang Fanzhi didn't explain it.

Zhang Fanzhi's mobile phone rings. She picks her eyebrows and sees Tao Lin with a slight look.

"What's the matter, sister Lin?"

Tao Lin a little depressed said: "I regret now."

"What?" Zhang Fanzhi didn't understand what he said.

"I regret giving that song to the company."

Zhang Fanzhi asked, "why?"

"That song company gave new people. After a few days of packaging, the song went online at noon today. You know what, it entered the new song list in a short time, and its reputation was very good!" Tao Lin said: "if this song is left for you to sing, it will definitely reach the top of the new song list."

She also said with emotion: "teacher Chen is teacher Chen. The quality of any song she writes is so good!"

When Zhang Fanzhi heard this, he was stunned at that time. After a long time, he regained his mind, opened his mouth slightly and spat out a word.

"Ha?"