Chapter 498

As soon as the phone was connected, Chen Ran didn't speak. Ye Yuanhua said, "Mr. Chen, you just called me. I don't mean you don't need the photo to publicize it. If you still use it, you should discuss it with us. If you have a preparation, the effect will be better. But Mr. Zhang's popularity is really not covered. He went straight to the top of the hot search. "

Ye Yuanhua was very happy. Zhang Fanzhi was the first to stop in the hot search. The marketing effect was not good, and the fame of the program was immediately out.

It's not hype, but it's better than hype.

Only Chen Ran was a little confused. He wanted to ask what happened to Ye Dao, but ye Yuanhua didn't know. He talked with Ye Dao for a few words. After hanging up, he was in a daze for a long time.

He didn't show the photos to Zhang Fanzhi, so he planned to cut them himself when the program was ready for publicity, and then consult Zhang Fanzhi's opinions for poster publicity.

If it wasn't for ye Dao, where did the branches come from?

Chen Ran was a little confused and didn't plan to ask anyone else. Even ye Yuanhua didn't know. Other people didn't know, so it's better to find Zhizhi directly.

Zhang Fanzhi got on the phone, heard Chen Ran's inquiry, and suddenly said, "photos, I saw them before, I saw them on Xiaoqin's mobile phone, so I asked her to come over."

Chen Ran was stunned. Then he remembered that ye Dao sent the photo to the group and asked for everyone's opinions. Lin Fan might have saved it and let Xiao Qin know. Then Xiao Qin showed it to Zhang Fanzhi.

"Why didn't you mention it?" Chen Ran wondered.

"Well? A picture. What do you do with it? " Zhang Fanzhi asked.

Chen Ran chokes. This is what he says, and the photo shows them. Zhang Fanzhi's temper. Can you show it to Chen Ran? I can't do it with this skin.

"How did you come up with the idea of posting photos to Weibo?"

"What's the matter?"

"I just want to ask, you usually don't tweet."

Zhang Fanzhi paused for a moment and said, "I think the photos are very good-looking."

Chen Ran thinks that this photo is really good. It's hard to find a photo to satisfy Zhang Fanzhi. At least when they are shooting together, she dislikes that she is not good-looking most of the time. As a result, the photo is left in her mobile phone and is not posted on Weibo.

No matter from which point of view, she is beautiful, but she is not satisfied.

It's just that she took all the photos for a long time and thought they were good-looking, but she chose this node to send them out. That's not just good-looking.

Chen Ran thought that when she talked about working overtime before, she talked about the program to be broadcast in advance. She asked if the publicity could keep up with her. It was estimated that she would have an idea at that time.

He sniffed and said to the phone, "I just don't want to hurt you."

Zhang Fanzhi pretended not to understand, but also asked: "what grievance?"

Chen Ran knew her temper and didn't ask.

But she knew in her heart that she was worried about the poor performance of her program, so she took the initiative to help promote it in this way.

Zhang Fanzhi is not a person who likes hype. Since her debut, she has never had any hype. She would rather have a cold war with the company than be a pure singer.

But now for Chen Ran, she did something she didn't like. Even if she didn't admit it, she actually did it.

Chen Ran is very confident in the program. Even if the performance does not meet the expectations, he will never lose money. Less publicity in the early stage will have some impact, but it is not fatal. At most, it is a small defect, but this defect has been made up by Zhang Fanzhi.

Now online with her micro blog, the program is also well known, advertising directly out.

Chen Ran doesn't like this kind of hype, because it's not only harmful to the guests, but also to the audience. We can't deny the effect of this way.

Simple and rude, eye-catching, able to quickly put the audience's attention on their programs.

"The show won't let you down." Chen Ran said solemnly.

Zhang Fanzhi stopped for a long time, then gave a clear hum.

……

There are a lot of things to prepare this week because we have to rush to broadcast the program.

The sponsor of the program has been talking before, and the dust has settled at this time.

Knowing that the program should be broadcast in advance, many brands have backed out, because now there is a roadblock, the power of dreams.

Even though they have confidence in Chen Ran, they don't believe that there will be two blockbusters in a period of time, and one of them will catch up. This is even more difficult.

However, the brand that won the title of "king of comedy" just a while ago almost didn't hesitate to take it down. People are very proud. If the king of comedy picked up the leak before, they would normally spend money on advertising and signing a contract, and they would not lose much. Even if they lost money, they would not be able to make money from a king of comedy.

Tang Ming didn't think about it when he made the decision. At this time, he felt a little pressure.

He was a little regretful. If he didn't go to Chen Ran, the program would not be advanced. If the performance of the program was not good, he felt that he would take most of the responsibility.

Chen Ran's confidence is very good. He also knows that Chen Ran is good at creating miracles. When he was the king of comedy, he firmly believed that the program would not lose money. But "our good times" is different. It's not well publicized at the beginning, and it also bumps into "the power of dreams", which really worries him.

But now I can't help worrying. I can only increase the investment in publicity. The resources of TV stations make way for "our good time" and strive to make up for the publicity.

When Zhao huanxiang and Li Yunzhi knew that the program was going to be cut down, they were all stunned.

They thought that at most they wanted to change people, but they didn't expect the director to be so decisive.

In addition, Chen Ran's company's new program was brought directly.

The station attaches great importance to Chen Ran, and pays the same attention to the programs prepared by natural impression. This is a program that the station has expectations. How can it be broadcast now?

After thinking about it for a while, Zhao huanxiang sighed: "there are no programs in the station now. You can't tune them from the local channel. Those programs can't compare with us. The station doesn't want to let the popularity of the king of comedy lose too much, so it's desperate to let Chen Ran's new program come to the top."

"But it's too risky."

"What else can I do?" Zhao huanxiang said: "if our program is replaced, it will not be improved. If we continue to broadcast it, it will do too much harm to the image of the TV station. This should be a helpless move."

"It's embarrassing for the director." Li Yunzhi was silent for a long time. He sighed and said, "huanxiang, I want to quit this business."

Zhao huanxiang was stunned for a moment, patted him and said, "what nonsense do you say? It's normal for a program to lose."

Li Yunzhi shook his head and said, "it's not just this program. Over the years, I feel more and more that I can't do what I want. I don't have any hope in this field. Instead, I've been making trouble for the director. Instead of staying here to make everyone feel embarrassed, I'd better leave as soon as possible."

After hearing this, Zhao huanxiang didn't persuade him. He was silent and thought of himself. Isn't he the same as Li Yunzhi?

But there are so many mediocre people like them. Sometimes when he thinks of Chen Ran, he feels that God is biased. He also has the idea of Li Yunzhi, but because of his family responsibility, he has to continue to do it.

It's very difficult to do this. It's love to do the program, but as time goes by, if you want to retire, you can't retire. When you have to take care of your family, love becomes torture.

……

A week of publicity, advertising must strive to play out.

Just these two days, the audience has been aware of the existence of this program.

"I still don't understand what the program is about, what ordinary life is, just some daily life? What's so good about that? "

"The team is a little tough. They have done" talent show "," I am a singer "and" king of comedy ". The new program should not be bad either."

"The name of the program is a little puzzling. If it's a TV play, what's the purpose of this variety show

"Not to mention anything else, there are Zhang Xiyun and Gu wanwan. This program is worth watching."

“……”

The publicity in the first two days was warm-up publicity, only mentioning guests and types of programs, but with little content.

Many netizens are still a little hazy, do not understand what the program means.

It's not until today that the program's official propaganda film is released and is again on the hot search that everyone understands the content of the program.

The program is different from what I imagined. Several pictures are interesting clips, such as catching fish in the water, working in the fields, eating bamboo shoots in the mountains, and having dinner in the evening. They all look like ordinary pictures, but through the dialogue and interaction of the guests, there is a special interest in them.

Variety shows need to be relaxed. Apart from people's facilities, the core of this slow-paced variety show is fun and fun. Chen Ran and his team are aiming at this. Even an ordinary dinner will be arranged for you. It's clear that Fangbo's existence is to shake life's maxims, talk about life's feelings, be funny and be moved. This is the basic configuration of the show.

"Judging from the propaganda film, the program is a little interesting."

"If I read it correctly, did Xi Yun go to cook just now? As a fairy, she can cook, too? "

"Prince fish is so cute. They look like a father and daughter to Fangbo."

"And Tang Han look like brothers and sisters, too."

"Do you want to say that my family Han Han is Fang Bo's son? He doesn't deserve Fang Bo's reputation! "

“……”

“……”

Apart from the individual concerns, most people are very satisfied with the propaganda film.

After the promo came out, rainbow TV immediately increased its publicity investment.

On the other hand, Zhaonan satellite TV's "the power of dreams" publicity is also not weak, even surpassing "good time" a lot.

After all, it's a program that is going to hit the blockbuster. Our good times, a new program, is far less popular than others.

Time goes by with the propaganda.

For a week, Chen Ran and his crew worked overtime to catch up.

Towards Friday, he was relieved.

Everything is in place.

……

……

PS: second, more.

It's not tonight. It's three o'clock tomorrow.

Ask for a monthly ticket.