Chapter 1466

"Only the things that no one wants need to be reduced. No matter how high the price of precious things is, there will always be customers who will pay for them. As for those customers who feel that the price is not very friendly, that is because from the beginning, the positioning customer group of Dai LAN is not them. The seemingly ordinary price in the positioning customer group is not friendly to them. There is no way to reconcile this problem. " McGonagall sipped his cup, looked at Gloria, and said with a smile, "do you think the restaurant needs to reduce its price?"

"Mr. McGonagall's food is so delicious and has wonderful effects that it can't be eaten in the city of chaos, or even in other parts of the continent of Nolan. Why should the price be reduced?" Gloria shook her head.

McGonagall said with a smile: "in fact, the same is true of indigo. The unique and novel styles, the color matching that breaks the fixed thinking, and the very professional production are all very scarce in the market, which is also the uniqueness of indigo.

Without Dai LAN, they can't buy a smart and handsome windbreaker, a soft and comfortable down jacket, a handsome version and design. That's why people pursue Dai LAN. "

Gloria was thoughtful. After a while, she was worried and said, "but the style of clothes is very easy to imitate, and the cloth we use is not difficult to obtain in the market. If other tailors copy and reduce the price, will it have an impact on indigo?"

"In fact, after the popularity of luxury goods reaches a certain level, the high price is not because it is a very practical and beautiful dress, but just because it represents the brand.

This is the reason why I asked you to make Dailan a luxury brand. The imitation is inferior after all. Even if you do it again, those rich women will be ashamed of wearing high-end imitations, instead of turning to the arms of imitators.

The target group of high imitation and low price goods is the group who can't afford to buy Dai Lan's clothes. What they wear will not have any impact on Dai LAN.

On the contrary, when some of them find that the real upper class only wear indigo, they will shrink their clothes and go on a diet, and try their best to have a genuine indigo, which is equivalent to the invisible customers of indigo.

The new products are the core competitiveness of indigo. As long as it can guide the trend all the time, indigo will stand firm. " McGonagall.

"High luxury... High imitation?" Gloria frowned and thought for a long time. Her eyes became clear. She looked at McGonagall and said, "I understand that high style and high-quality products are the direction that Dai LAN should focus on. This can bring great market and huge reward for Dai LAN. She should not want to make all the money."

"Yes, but the middle and low-end clothing is actually a bigger market. If we can achieve efficient mass production, reduce the cost of single piece of clothing and cover the middle and low-end market, the wealth that can be prized is unimaginable. Of course, if we want to do this, we must separate ourselves from indigo, re establish a brand or multiple brands, and focus on different price areas to operate. " McGonagall looked at Gloria and said, "I've been thinking about this recently. I don't know if Gloria is interested in participating."

"Does Mr. McGonagall want to change his profession?" Gloria looked at McGonagall in surprise. Before, McGonagall only participated in the fashion design of Dai LAN, but now he meant to cut directly into the track of fashion production.

"In fact, I'm more interested in cooking and fashion design. If I can find a partner who is responsible for business, it's naturally the best. So I thought of you first." MEG looked at Gloria and said with a smile, with a look of trust and expectation.

The cooperation with Gloria has always been very pleasant, and MEG has seen the temperament of a business leader in her. As long as she is given some time and opportunities, she can definitely become an independent business giant, and what he is more suitable for is the role of an angel investor.

"Think of me first?" Gloria looked at MEG with a gentle smile. Her heart trembled slightly, her face turned red, her voice trembled and said, "do you have any plans?"

MEG nodded and said, "I invested and built a spinning factory in the north of the city some time ago, which has been put into production. With the help of new spinning machines, the spinning efficiency has been greatly improved. Recently, I am planning to invest and build another weaving factory and a garment factory in the north of the city.

In terms of garment factories, what I plan to produce is mass production of medium and low-end clothing. The target group is the middle and low-income group with the largest number, so that they can wear high-quality but low-cost clothing.

But clothing is on the one hand, how to sell the made clothes and establish a wide enough coverage channel is an urgent problem for me. I know that the silk industry of the Molton family once sold well in Norland. Now you should be in charge of this industry. So I want to know if I can cooperate in the channel and underwrite the clothes produced by my factory through your channel. "

"Is it our channel to underwrite it?" Gloria was stunned.

"Is there a problem?"

"No... no..." Gloria shook her head and said, "my grandfather just gave me all the cloth industry of my family this morning, and gave me three months to innovate the whole industry, including streamlining channels, integrating the industry, and making it stop losing money. Another purpose of my coming here today is to ask you this question."

McGonagall was also stunned when he heard the words, which was really a coincidence. He thought about the cableway: "if so, I suggest you close the loss making production and manufacturing links above the industrial chain, strengthen the distribution channels, and specialize in the distribution of our factory. According to my plan, our factory will enter the mass production stage in a month, and can provide a considerable number of finished clothes. As long as the distribution keeps up, it should be able to bring you good profits. "

"Well, I'll start doing it when I get back." Gloria nodded.

"Shouldn't you question it?" McGonagall asked with a smile.

"I believe in Mr. McGonagall, and I think it's really a very broad market. If Mr. McGonagall can trust me and give me such an opportunity, what can he doubt?" Gloria said with a smile.

MEG looked at Gloria's beautiful smile, his mood became relaxed and happy, and said with a smile: "I will work out the specific cooperation plan in the next two days, and then we will discuss the details. Next, you may be busy for a while. After all, the reform of this old industry is the most troublesome."