Chapter 178

He has too many things to report to Bo Yanchen. He can't say a word or two clearly. Some things are still very difficult. He has to sit down and discuss countermeasures. Obviously, the door of the office is not a good place to talk about important things.

Bo Yanchen looked at him one eye, two people tacitly.

"Come in." Bo Yanchen input fingerprint, door didi opened after two rings.

Bo Yanchen went to his desk, took off his coat and put it on the back of his chair. He rolled up his shirt sleeves to his elbows, revealing his strong arms.

The dazzling sunlight shines through the floor glass window, and outlines the firm and resolute outline of a man.

Xu is afraid that the summer sun is too strong, Rui Wentao rushed to the window to close the curtain.

"Go ahead." Bo Yanchen has already sat down in his own position, looking up at Rui Wentao, "there's something wrong with your voice on the phone. What's the matter? "

Rui Wentao was stunned, and his boss really expected everything. Considering that Bo Yanchen was driving at that time, he didn't say much on the phone. Unexpectedly, Bo Yanchen had already guessed a few points.

"There are three things, all of which are very difficult." Rui Wentao reports things in a clear and orderly way, according to the priorities. This is also the habit that Bo Yanchen has developed over the years. "First, according to the data just fed back by the sales department, this week's clothing sales of our company's brands in the major stores have a downward trend."

Rui Wentao handed over a document, which was full of data analysis.

After Bo Yanchen saw it, he frowned and said, "have you found out the reason?"

"Well." Rui Wentao nodded, "part of the reason is that Bo's brand is fighting a price war with us and seizing the market by using various discount promotion and rebate activities. Part of the reason is that... " Rui Wentao pauses. "Our market inspectors found that in the shopping malls in Xicheng, as long as we have a new red product on the market, Bo will immediately follow suit and launch a new product with very similar style, style and even color, but the price is much lower than ours They are to seize the heart of consumers greedy for cheap, and successfully snatch away some customers. "

Bo Yanchen sneered coldly at the bottom of his heart. When did Bo begin to use this inferior means to rob business? Have you run out of breath?

Rui Wentao saw that he didn't speak and asked weakly, "Bo Shao, what do you think to do? Are we going to take some measures to reduce the price? "

"No need!" Bo Yanchen firmly said, "over the years, red has established a good reputation in the industry, established a number of fixed consumer groups, and the number of people is increasing year by year. Red never disdains to use the means of price reduction to seize the market. What we pay attention to is quality. Moreover, the profit of red brand clothing is not very high, which is completely within the range that consumers can bear. "

Bo Yanchen is right. Red has always been known for its quality, especially in terms of materials, which are absolutely authentic. Even if you wear it for ten years, it won't fade and take off the thread.

In the aspect of style, we don't attract people's attention by being unconventional, pay attention to classics and popularize the style. The style a few years ago will not be eliminated.

Red has always been highly praised by consumers, and its products are often sold out as soon as they are on the market.

Xu has enough confidence in himself. Unless the season changes or the warehouse is cleared, the red brand has almost no discount promotion activities.

Rui Wentao does not deny what Bo Yanchen said and agrees with it. But

He moved his lips. He didn't seem to dare to say anything.

Bo Yanchen saw his mind however, "do you want to say, sales volume glides is a fact?"

Rui Wentao opened his mouth, surprised at Bo Yanchen's insight into people's heart.

"The decline in sales is just an appearance. You have to look at the essence through the phenomenon. Bo will not lose money. You immediately ask people to buy some clothes with the most serious price reduction of Bo's, and take them to identify them. Maybe there will be a major discovery. " Bo Yanchen said without hesitation.

Rui Wentao opened his eyes and asked, "thin, do you mean there is something wrong with the quality of their clothes?"

Bo Yanchen chuckled: "before the identification results come out, I will not make any assumptions."

"I understand." Rui Wentao busily nodded, "I'll send someone to check it right away."

"Therefore, the decline in sales is only a temporary phenomenon. I believe consumers' eyes are bright, and excellent quality is the way for enterprises to survive." Bo Yanchen said, "in addition, contact lawyer Lu. Bo is suspected of copying our red to see if it is enough to be plagiarized. If so, we will take the legal approach. "

Rui Wentao said, "yes, I'll contact lawyer Lu in a moment."

This matter son Bo Yan Chen looks on the surface motionless, actually in the mind probably already angry.

Otherwise, how can he be merciless to his own father, even in court do not care.

"Let's settle this matter." Bo Yanchen said, "what's the second one?"

This matter son is angry to become like this, estimate the second thing son a say, Bo Yan Chen still can't be angry to explode a sky!

It's not obvious that it's unrealistic. Rui Wentao sticks to his head and presents the second document.The thin Yan Chen roughly turned over to see for a while, brow tightly wring, "what is this?"

There are several samples on the file, which are clearly the main products of Red's new season product launch.

Bo Yanchen remembers that these designs had just been drafted just a few days ago. How could they be made into sample clothes so quickly.

"This is the new product that Bo plans to launch next week." Rui Wentao's voice is low.

"What Bo Yanchen widened his eyes and thought he had heard wrong.

"We got it from the inside of Bo. It's true. It is reported that they have started mass production. " Rui explained.

"What's going on? Give me an explanation! " Rao is Bo Yanchen, who has always been calm, and can't be calm any more now.

what is as like as two peas of red, and they are all faster than they are.

Rui Wentao was stunned for a moment, then carefully said: "this can only be explained as that they copied our design."

Voice just fell, thin Yan Chen gas of will in the hand of the folder toward the opposite wall ruthlessly smash, "bastard!"

It's less than half a month since the press conference. At this juncture, such a thing happened, which is devastating to red.

If he is kept in the dark, he will be showing his new products at the press conference at that time. If he is not funny and generous, maybe he will be sued for infringement.

Bo Yanchen in the eyes of a sad smile, the old man's move is obviously to force him to a dead end, never give up. Is he taking revenge on himself for robbing his piece of land?

Oh! He is not young, but his heart is smaller than the tip of a needle.

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