Chapter 253

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Wave blog.

The novel version of blue life and death love has been updated on Lu Chen's blog for 20 consecutive days, with 3000 words a day. Up to now, it has reached 60000 words, which is exactly the content of four episodes.

There are not a few bloggers who update novels on Inspur blog. Whether out of personal hobbies or trying to attract fans through blog, blog novels have become a part of network literature.

The network literature in China started in 2000, and has now developed into a fairly large industry. There are dozens of large literary websites. Especially in recent years, IP fever has created a lot of bubbles, which has further promoted the popularity of Internet literature. The number of top Internet writers has reached tens of thousands of years.

But it is precisely because of the increasing value of IP that most literary websites pay close attention to copyright. The contracts signed with authors often include all copyright. Therefore, many authors who are unwilling to be restricted transfer the platform to more open and free blogs, forums or Feixin circle.

Of course, without the support of a mature platform, it is difficult to make money by selling copyrights.

Lu Chen updated "blue life and death love" on Langchao blog, mainly for the publicity and momentum of the TV series being shot, and secondly for the publication of physical novels.

The domestic entity novel is a real big market. Compared with the rampant piracy on the Internet, the publishing market is in good condition, and there are many entity authors with an annual income of more than 100 million.

Blue life and death love was updated and published on Langchao blog, which mainly attracted Lu Chen's fans, especially girls who like this urban emotional theme.

In fact, there are not many fans.

Therefore, at the beginning, the number of clicks, forwarding and comments on Lu Chen's novel blog was not high, but gradually, its popularity became higher and higher.

The main reason is that the story of this novel is very strong. Especially for girls, they are deeply attracted by the misplaced fate and entangled feelings between several protagonists, and they have to read and comment every day.

Many female fans became free water soldiers, and they spontaneously distributed the sorted chapters to major literary forums. And established the novel "blue life and death love".

Without the deliberate attention of Lu Chen and Lu Chen's studio, the number of members of the blue life and death love novel bar has exceeded 50000, and the number of Posts has reached hundreds of thousands, which is no less than many popular online novels.

In turn, the spread of the novel has attracted a lot of fans, which has pushed up the public's expectations for the TV drama version of blue life and death.

December 1st. Lu Chen, Chen Feier, Qiande brothers film and Haijin satellite TV also released news on their blogs, saying that "blue life and death love" has officially signed a contract with Haijin TV station and will premiere on the satellite TV station at 8:30 p.m. on Saturday, December 12!

For many Lu Chen's fans and fans of the novel blue life and death love, this news really means that it has been called out for a long time. Therefore, blue life and death love quickly boarded the hot search list on the front page of Inspur blog.

On December 2, two big V's and two official V's released the advance trailer of blue life and death love at the same time.

In this 3-minute trailer, "your eyes" is officially highlighted as the theme song!

The publicity campaign of the TV drama version of "blue life and death love" began in an all-round way.

The domestic film and television industry is unprecedentedly prosperous, and a large number of funds flow into it. The competition can be said to be extremely fierce.

A TV play, even the work of a big director, a big star and a big IP, is unimaginable without publicity and speculation. No party will do such a stupid thing.

The smell of wine is not afraid of the depth of the alley. It already belongs to the past. The days when a TV play was often rated by dozens of percent 20 or 30 years ago have long become history. Now it is a new era of national marketing!

Lu Chen updated his novel on his blog and exposed the news that Chen Feier joined in to play the heroine in advance. In fact, they are all part of TV drama marketing.

But it's just a little fuss.

If you want to compete for ratings, this level of publicity is far from enough!

So the representatives of Lu Chen studio, Chen Feier studio, Qiande brothers film and Haijin satellite TV sat down again. Consultations were held on publicity matters.

Although the publicity channels of investors and broadcasters are different, coordination and unification are very important, so as to avoid publicity dislocation or conflict, save funds and maximize publicity effect.

The exchange meeting was also held in the hotel of Jinling film and television city. Lu Chen and Chen Feier, who are under intense shooting, took time to participate.

In addition to the investment of publicity funds and scale, the focus of our discussion is mainly publicity strategies.

Publicity strategy is really very important. A good publicity scheme can produce a publicity effect of 10 yuan or even 100 yuan with an investment of 1 yuan, and vice versa.

Especially in today's Internet age. The public has long been accustomed to all kinds of indiscriminate bombing of the media, and is not surprised at the endless means of speculation. The job of Internet pushers is becoming more and more difficult to hold.

So we need to brainstorm new ideas.

After all, the publicity time in the early stage is very short.

Sister Zhang suggested, "why don't we just hype the scandal between Lu Chen and fei'er?"

Sister Zhang's real name is Zhang Jie. She is Chen Feier's assistant. She has been with Chen Feier for more than ten years.

She is not Chen Feier's first assistant, but she is undoubtedly the most trusted person around her.

The middle-aged woman in her forties has a plain appearance and a gentle voice. She doesn't speak much at ordinary times, but her support and help for Chen Feier is beyond the reach of others. Therefore, Chen Feier attaches great importance to her opinions.

Sister Zhang also attended the meeting and put a bomb as soon as she opened her mouth.

Everyone's eyes instantly focused on Lu Chen and Chen Feier.

Mostly approval and expectation.

Whether in the film and television industry or the entertainment industry, using gossip to hype and promote film and television dramas or record albums is entirely a conventional means, and it is often a hundred try bailing, which can always win attention.

Some star artists even enjoy it. Whenever a new play is about to be released, they make a scandal.

Although the majority of Internet users have been aesthetically tired, every time they see such gossip, they always habitually Click to have a look, and then spit and ridicule.

Those who are scolded don't care at all, because the effect of publicity has been achieved and the cost is very low.

Many entertainment media are very happy to hype gossip, even if it is free.

The most important thing is that Lu Chen and Chen Feier have the basis of hype. A talented man and a diva have had an affair before. Now it's normal to cooperate in a TV play and make a new scandal.

And the most economical.

You don't need to give a red envelope to the reporter. As long as you disclose some information, a large number of paparazzi will definitely come. If you can spare some advertising expenses, it's appropriate to make headlines!

In fact, there are many paparazzi on the shooting site of blue life and death.

But only if Chen Feier is willing.

Among the people present, Chen Feier is the highest. She has a natural voice, so everyone must listen carefully. No one can ignore her opinions.

As a person close to Chen Feier, Sister Zhang puts forward such a proposal because she knows that Chen Feier will not resent it - the object of the scandal is Lu Chen!

In fact, her proposal is also spreading the wind. Smart people will naturally understand the meaning contained in it.

The people present are basically smart people.

Chen Feier hesitated and turned to look at Lu Chen.

As Sister Zhang thinks, Chen Feier is not disgusted with the gossip hype, so she wants to listen to Lu Chen's opinions.

Under everyone's gaze, Lu Chen shook his head and said, "don't hype gossip."

Lu Chen certainly understands the benefits of hyping gossip, but he doesn't like this way of hype and doesn't like it very much.

Chen Feier's eyes flashed a smile and asked, "do you have any good ideas?"

She understood Lu Chen's mind.

Lu Chen thought for a moment and said, "let's have a publicity campaign on our blog."

That's it.

Everyone looked at each other and was disappointed.

With the help of blog to promote, it belongs to the routine in the routine. There are many activities on the blog, especially the lucky draw.

Lucky draw should be attractive, but when it comes to the effect, it's very general.

Most netizens go for prizes.

Lu Chen continued, "my idea is to have a couple cover show!"

"The cover song is the theme song" your eyes "of" blue life and death ". You can enter the competition as long as you upload the cover video through your personal blog. The prize can be a high bonus, a romantic Double Tour in Europe, or even a small guest role as a passer-by in" blue life and death. "

Couple cover show?

Chen Feier's eyes lit up suddenly - this idea is really fresh!

The key is to closely follow the publicity theme of the TV series, which has both selling points and connotation.

Such activities are not vulgar or vulgar, warm and romantic, and will certainly attract many people.

Then the publicity effect will be there!

And the cost is not high. Even a romantic Double Tour in Europe is only tens of thousands of yuan.

Lu Chen continued: "as for the judges, sister fei'er and I will be the judges. We can also invite Feishi records to participate. It is also a warm-up for sister Fei's new records!"

Chen fei'er smiled and said, "I can ask brother Lin to help and let him be a judge."

Sister Zhang said with a smile, "it will soon become half of singing China."

Of course, brother Lin in Chen Feier's mouth is Lin Zhijie, the music director of Feishi records. She and Lin Zhijie are the judges of singing China, and Lu Chen is the champion singer.

There's really nothing wrong with saying that it's half a "sing China" competition!

Lu Chen proposed, Chen Feier supported, and the idea was really good. It was decided immediately!

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[515 is coming soon. I hope to continue to hit the 515 red envelope list. On May 15, the red envelope rain can give back to readers and promotional works. One piece is also love, and it must be better!] (to be continued)