Chapter 258

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After entering the new century, the domestic film and television industry has developed very rapidly and formed a large-scale industry.

By 2014, the output of domestic TV dramas, including co productions, had exceeded 20000 episodes, ranking first in the world. The fierce market competition was unimaginable.

TV stations, whether self-made or buying TV dramas, recover costs and make profits through advertisements at the beginning and end of the film and in the middle. Ratings are the most important standard to reflect the value of advertising, and ratings investigation naturally becomes an essential process.

In the past period when the benefits of TV advertising doubled and soared, there were as many as a dozen domestic TV program ratings investigation institutions. Due to the lack of fixed standards and the endless emergence of black box operation and insider trading, there was a chaotic situation.

Some organizations do not even have any qualifications and dare to make a ratings list openly.

The chaos in the market forced the state to intervene. The SARFT led the establishment of a new sight distance company jointly with relevant departments, which was specially responsible for the audience rating survey of TV programs based on its strong platform advantages.

At present, the new sight distance company is the only state-owned third-party survey organization. Its survey data is the indicator of the domestic TV media industry. There is no doubt about its authority and authenticity.

"Blue life and death love" premiered on Haijin satellite TV and Feixun video network at the same time. The number of on-demand videos of the first episode in Feixun is 1.4 million, which is far behind the 7 million of Feixun's self-made drama "sweetheart president".

However, such data comparison has little influence in the industry in the circle.

The reason is very simple. This platform is owned by Feixun video. As long as it is willing, not to mention 7 million, even 70 million on-demand can be easily handled.

Even if the integrity of the large platform is still relatively high, it is normal to add some data to yourself.

If the low-cost introduction of self-made dramas with excessive investment, it will really become a joke!

Therefore, the data of on-demand number can be seen, but it can not be taken seriously.

Whether Chen Feier or Lu Chen, including Qiande brothers. I won't take it seriously.

The webcast copyright has been sold, and the number of on-demand broadcasts has nothing to do with the income of the three parties. Feixun video and Qiande film have not signed a gambling agreement, and even breaking 100 million on the first day can not earn more money.

What you have to say. The level of achievement has an impact on the next new play.

The ratings ranking released by the new sight distance company is completely different. The ratings have a great impact on everyone's interests.

022！

Since Lu Chen decided to set foot in the film and television industry, and began with "blue life and death love" as the cornerstone. He has a very in-depth understanding of the significance of TV ratings and has consulted a lot of materials.

Generally speaking, a new play without star celebrities and huge amount of hype will be successful if its premiere audience rating can reach 01 and have the capital to continue to survive.

The only big name of the TV series "blue life and death love" is Chen Feier. Her sign really saved a lot of publicity expenses for "blue life and death love".

But after all, Chen Feier is a singer, not a movie queen. She is very popular on the Internet. The appeal in the traditional TV screen is undoubtedly dwarfed.

Therefore, at the beginning, neither Beijing TV nor Zhedong TV offered a high price for "blue life and death love" -- the new couple's new play was lucky to be on the big stage. How much more do you want?

Including Haijin satellite TV, which was later negotiated, the price of a single episode was also not high, but a gambling agreement was added.

In this agreement, the starting point of reward is the domestic average ratings of 025!

To put it bluntly, Haijin satellite TV doesn't think blue life and death can meet such requirements.

Not only Haijin satellite TV, but also Qiande film has an internal estimate of the ratings of "blue life and death love". The premiere is 015-018. The domestic average total ratings of all 20 episodes can reach 018-020, which is a victory.

The ratings of the first episode just released. It really exceeded most people's expectations.

According to the latest data released by the new sight distance company, "blue life and death love" ranked sixth in the same type of TV dramas and 11th in all domestic TV dramas broadcast on the same day, relying on the ratings of 022.

Quite bright!

Lu Chen is naturally very happy. It's a little overjoyed.

Seriously, he's been under a lot of pressure lately.

Lu Chen has paid a lot of effort for the birth of this TV play, which is also an important support for him to enter the film and television industry. If he starts poorly, the blow will undoubtedly be very heavy.

Lu Chen is not afraid of setbacks. He is young enough and has capital, but he never wants to be laughed at.

Unfortunately, this is the audience rating of the first episode, and Chen Feier won't appear until the third episode, otherwise she can play Jingyao's face - what's the number on demand? Better than the ratings!

Film box office and TV ratings are important indicators in the industry's evaluation criteria for artists.

What the hell is on-demand?

Chen Feier was so happy to see him that she couldn't help pouring a basin of cold water: "don't be happy too early. Talk about it after next week!"

The early publicity cost of "blue life and death love" is not much, and the effect is still very good. In particular, Haijin satellite TV's love brother cover sho activity on the blog is vigorous and has attracted a lot of attention.

Therefore, it is not surprising that the first and second episodes have good ratings. The curiosity of the audience has been raised. No matter whether the drama is wonderful or not, they will certainly have a look.

After these two episodes, the third and fourth episodes will continue to be broadcast next week to reflect the real ratings.

Lu Chen understood this truth and nodded.

The next day, on the evening of December 13, the second episode of "blue life and death love" was broadcast on Haijin satellite TV.

It is broadcast synchronously on Feixun video network.

At noon on the 14th, the ranking list on the home page of the company's official website was refreshed again.

"Blue life and death love" jumped to No. 3 in the same type of TV dramas, with a ratings of 026!

As of 12:00 on the same day, the total number of on-demand broadcasts of Feixun video network was 8 million. Although it still lags far behind the number of on-demand broadcasts of sweetheart president 20 million, in fact, the gap between the two has been shortened a lot.

This achievement also surprised, shocked, envied and even couldn't believe it!

Beijing, new era art park.

In an office of Baolong film and television production department, Zhu Minghe, deputy manager, looked at the computer screen.

His face was uncertain.

Blue love of life and death: 026 / 024 / 003 / 009

A row of red data hurt his eyes.

This is the rating data of "blue life and death love" in the new viewing distance. The first is the latest rating, the second is the average rating, the third is the ranking of the same type, and the fourth is the ranking of domestic dramas!

In popular words, the ratings of this TV play are very good!

Zhu Minghe is in a terrible mood.

Zhu Minghe still clearly remembers how Lu Chen came to him with the script and was rejected by him.

Rejecting a script is a normal job for Zhu Minghe. Lu Chen's request is too high. He refuses righteously. No one can say that he did wrong.

Lu Chen provided the script, asked to participate in the investment and play the leading role, and had to appoint the heroine and director

No one can promise!

But Zhu Minghe never thought that the heroine designated by Lu Chen was Chen Feier.

This inevitably made him a little passive. At that time, Lu Chen had no room to refuse. Otherwise, as long as he had more communication, the situation might be different. Maybe the TV play would be won by Baolong film.

Zhu Minghe can comfort himself that even if the heroine is Chen Feier, this kind of urban sadistic film will not have much market, the ratings can not be guaranteed, and there are huge risks in investment.

That's what he told his colleagues.

This matter was soon forgotten by Zhu Minghe.

However, "blue life and death love" has stubbornly jumped into his sight. It is one of the hot topics on Inspur blog, the recently popular theme song "your eyes", and the cover sho competition

Let Zhu Minghe can't ignore it!

So in a little uneasy suffering, he began to pay attention to the ratings of the TV play.

First episode 022, second episode 026!

Such achievements make Zhu Minghe speechless and feel that his face is a little hot.

Although he doesn't want to admit it, his professional experience tells him that "blue life and death love" is likely to be popular.

The mystery lies in the improvement of the second episode compared with the first episode.

Don't underestimate the increase of four ten thousandths. The significance it represents is that this TV play has successfully retained a large part of the audience and made them willing to continue watching. It is a precursor to the popularity.

Otherwise, as a pure new play, the decline in the ratings of the second episode is a common phenomenon!

What scares Zhu Minghe most is that the real male and female protagonists have not appeared in the first and second episodes of blue life and death love. As the biggest selling point of the play, Chen Feier, will appear in the third episode!

He knew that if there were no accidents, the ratings of the third episode of blue life and death would increase.

Maybe it will break 03 directly!

Thinking of this, Zhu Minghe couldn't help being agitated in his heart.

He pulled the tie around his neck and controlled the mouse to turn off the page with the new viewing distance.

Out of sight, out of mind!

But just a few minutes later, Zhu Minghe reopened his browser.

This time, instead of logging in to the new official website of Los, he entered the website of Feixun video.

Zhu Minghe knows that "blue life and death love" is also broadcast in Feixun video, so he wants to see how the on-demand audience comments on "blue life and death love", and then predict the future ratings trend of the TV series.

At this moment, the Zhuming river has forgotten a little.

That is, since the moment he refused Lu Chen, the TV play had nothing to do with him.

He doesn't have to care so much.

I can only say that I was stunned!

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