Most of the TV dramas produced by film and television companies are directly sold to TV stations. Although the terms of the contract are different, they mainly sell the premiere right and replay right.
For dramas with big stars, big productions and hot publicity, the premiere right is often fried to the sky high price, often tens of millions. Sometimes if a single TV station can't eat it, it will buy and share the right with multiple TV stations.
For this type of drama, the price of replay right cannot be higher than that of premiere right, even if the audience rating is very high.
However, there is another type of drama. The premiere right is sold very cheaply and can't earn back the cost at all, but after the broadcast, the ratings are high, so the price of the replay right must rise, even far higher than the premiere.
Blue life and death love is undoubtedly such a TV play with infinite potential.
Despite the gambling agreement, the cost of Haijin satellite TV's purchase of the premiere right of blue life and death is not high. The price of 6 million for 20 episodes can only allow the three investors to recover less than half of the total cost.
Neither Lu Chen, Chen Feier nor Qiande film pay special attention to this, because they still have the right to replay.
However, no one expected that "blue life and death love" would become so popular that people were stunned!
The breakthrough of domestic ratings of 1% quickly made this urban emotional drama a hot topic, blew up blogs and circles of friends, and the actors in the drama became famous overnight
Many TV stations have seen a golden cash cow!
"Blue life and death love" is a weekend drama broadcast while shooting. The frequency of two episodes a week is actually not conducive to the improvement of ratings. In the same case, it often can't compete with the conventional series.
Now with such a high ratings, it has great potential to tap. It's not incredible to replay it again and broadcast it continuously, and the ratings exceed the premiere.
Because the reputation of a TV play needs to be brewing, especially for mainstream TV viewers, if they miss the previous series, they will pay special attention to the replay - others say it's good, it must be good!
In this case. The replay right of "blue life and death love", which has not been fully filmed, immediately became a hot pastry, and more than a dozen TV stations rushed to contact and negotiate.
Among them, the most urgent and powerful are undoubtedly Beijing TV station and Zhedong TV station.
On January 7, representatives from Beijing TV station came to Jinling to discuss the purchase of replay rights with the three parties.
One of the representatives is Gu Rui.
Gu Rui is a music producer of Beijing Satellite TV and once served as the music director of sing China. He is very familiar with Lu Chen and Chen Feier and has a good friendship.
Originally like this TV series to buy. It's totally out of touch with Gu Rui. It's the work of the program department.
But "blue life and death love" is too hot and hot. Beijing TV station is deeply afraid that the replay right will be robbed by its opponent, so it sent Gu Rui to play human love cards.
Gu Rui's position in Beijing TV station is not high or low. It is also appropriate for him to negotiate with Lu Chen as a representative.
Another foreigner known by Lu Chen is Zhu shaotai, deputy director of the program department of the variety channel.
The two middle and high-level officials of Beijing TV station came to Jinling together. They are really sincere.
Otherwise, other small and medium-sized film and television production companies, even with pig heads, can't find the temple gate of Beijing TV station.
Under normal circumstances. Where will the latter take the initiative to lower their posture and negotiate with the former!
As the saying goes, no business can be benevolent. Although there was no successful cooperation last time, this time, whether Lu Chen, Chen Feier or Qiande film, they are still warmly welcomed.
In the evening, Zhang De, general manager of Qiande film, hosted a banquet in the Marriott Hotel in honor of the representatives of Beijing Satellite TV.
Lu Chen, Chen Feier and their agents were all present.
The most direct beneficiary of the popularity of "blue life and death love" is Haijin satellite TV, followed by Qiande film.
Qiande brothers film industry is in the capital film and television circle with a large number of predators. Reluctantly, he can only be regarded as a small fish. He has invested in shooting many TV dramas, and few have made achievements. He basically doesn't have much voice in the circle.
This time, with the help of the signboard of "blue life and death love", Qiande film has become a famous brand in the industry. During this period, many people came to the door to seek cooperation or support. It's a lot of publicity.
But the two brothers did not get carried away. They knew very well which thigh they wanted to hold firmly.
During the shooting of blue love for life and death, Zhang De has been stationed in Jinling. According to him, he is a housekeeper, specially responsible for solving the worries of the crew.
It is precisely because of Zhang De's coordination that the shooting work of "blue life and death love" is very smooth. Not affected by any unexpected circumstances, it is very promising to complete all shooting work in advance.
On the wine table, Zhang De, who has a great deal of wine, is a responsible attacker. He frequently raises his glass and fills the wine field. Old Jiang Zhu shaotai is overwhelmed, making the atmosphere between the wine banquet very warm and harmonious.
After drinking a bottle of red wine, Zhu shaotai said with a bitter smile: "Mr. Zhang, Mr. Lu and Mr. Chen, next, I'm here to make atonement for my meritorious deeds, because the leaders scolded me last time. This time, you should give priority to taking care of it anyway, otherwise I can't go back and explain!"
Zhu shaotai certainly meant to laugh with the strength of wine, and what he said was basically the truth.
He didn't pay much attention to the premiere of blue love for life and death earlier. As a result, he missed this TV play that has the hope of becoming a phenomenon, which has not been less discussed on the stage.
In fact, Zhu shaotai is also quite wronged. If Haijin satellite TV hadn't suddenly killed and cut off the Hu, "blue life and death love" will fall into the hands of Beijing TV station.
Lu Chen and Chen Feier have a good relationship with Beijing Satellite TV, and the Qiande brothers are working in Beijing again.
Under the same conditions, Beijing TV station has full natural confidence.
But I never thought that Haijin satellite TV, a guy who doesn't have much sense of existence, put them together.
Even if they were intercepted, they didn't care about the great cause and resources of Beijing TV station, but they never dreamed that "blue life and death love" was popular all over the country. How can their faces hang?
If you lose to CCTV, southern Hunan Satellite TV and even Eastern Zhejiang satellite TV, it's nothing. It's so embarrassing for Haijin satellite TV at the younger brother level!
Especially in recent years, Beijing TV station has made great efforts to reform, strive for ratings and pay close attention to high-quality program content. Therefore, it has invested a lot of money. It is an unforgivable mistake to lose "blue life and death".
The leader above patted the table, and the board below hit Zhu shaotai.
Who called him the main person in charge?
Zhu shaotai is really hard to say, because even if he takes it seriously, he can't come up with the same conditions as Haijin satellite TV. The result is no difference.
But he couldn't argue, so he had to take this opportunity to come over and negotiate with Gu Rui.
Gu Rui said with a smile: "director Zhu is not easy..."
Although the music director is a little straight and not very sophisticated, he also knows what he is here for.
He naturally wants to help Zhu shaotai speak.
Zhu shaotai's half true and half false complaint made Lu Chen and Chen Feier look at each other.
The deputy director of the program department of the variety channel of Beijing TV station has to give some face if he speaks all about it, otherwise he will really offend others!
Zhang De's old experience, smiled and said, "director Zhu, you're too serious. There are many units coming to negotiate recently. As long as the conditions are similar, we will give it to Beijing TV first. We are all from Beijing!"
In fact, Zhang De is not a real person in Beijing, but he has long moved his registered permanent residence to Beijing.
His answer was watertight, took care of Zhu shaotai's face and kept his side's bottom line.
Facts have proved that Zhang De's defense is very reasonable.
The next day, on January 8, the negotiators of Zhedong TV station came to Jinling.
Interestingly, it was also an acquaintance - Tian Tian!
Tian Tian used to be the host of Zhedong satellite TV. Because of the attack by fanatical fans, she has turned to the behind the scenes work of the satellite TV station and rarely appeared in public.
Tian Tian and Chen Feier are friends, and Lu Chen is her lifesaver.
Zhedong TV station sent her over and played the same human card, which was no worse than her opponent.
Because of the special relationship between the two sides, after the dinner at night, Chen Feier took Tian Tian to his room for private chat and asked Lu Chen to accompany him.
Tian Tian drank a lot of wine in the evening, and his face was very red and gorgeous.
Probably because of a little more wine, she spoke boldly, took Chen Feier's hand and asked directly, "sister Feier, are you there with Lu Chen?"
Lu Chen is neither laughing nor crying - what is that?
Chen Feier said angrily, "sweet, I think you drink too much!"
Tian Tian hugged her with a smile and said, "I'm very sober. Just say it!"
Chen Feier pretended to be ignorant: "which do you say?"
Tian Tian hooked her finger and said, "falling in love, are you having an underground relationship?"
Chen Feier knew she couldn't hide it and nodded.
"Really?"
Tian Tian couldn't help but stare, straightened up and looked strange: "that's really big news!"
Chen Feier gave her a blank look: "we don't intend to make it public."
Tian Tian turned her eyes and said, "then you have to pay a sealing fee. Give us the right to replay blue life and death, otherwise... Hey hey!"
Chen Feier was completely defeated by her Scoundrels: "I can't do this."
Even if the relationship is good and involves many interests, she can't promise rashly.
This is a matter of principle.
Most importantly, Beijing TV station is also negotiating to buy!
It's so popular and bad!
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First, it's the middle of the month. Please count the monthly ticket for support. Thank you!! (to be continued)