Chapter 313

Lu Chen is very cautious about brand endorsement. Super fast and stable update novel, this article is launched by

Many stars, especially those new artists who have suddenly become popular in recent years, often adopt the strategy of drying up and fishing in the treatment of brand endorsement, desperately brush notices and even advertisements, which is jokingly called "brush double heights (Notices)" in the circle.

On the one hand, the emergence of the phenomenon of "double high" stems from the squeeze of some entertainment brokerage companies on the contracted artists, squeezing out enough profits as much as possible during the contract period, eager for quick success and instant benefit, not for the future.

Some artists are willing to do so because the competition in the entertainment industry is too fierce. Most artists are under great pressure to survive. If they don't make money when they are popular, what else can they make?

So they are desperate to accept all kinds of advertisements, even those high-risk endorsements.

However, artists based on long-term development are often very cautious and thoughtful about brand endorsement.

Lu Chen listened to Chen Feier's opinions on brand endorsement.

Chen Feier is one of the current advertising queens in China. She speaks for major domestic and international brands, with at least tens of millions of endorsement fees a year. She has rich experience in this field.

Chen Feier's advice to Lu Chen is first of all prudent choice, such as financial products, drugs and health care products, medical and medical devices, agricultural products such as seed pesticide breeding, etc. It's best not to touch them.

The risk of these advertising endorsements is relatively high. Once the product has problems, it will often affect the reputation of the endorser and even cause legal trouble.

There are not one or two stars who have been sued or stumbled because of their careless endorsement!

Even Chen Feier almost suffered losses in this aspect, so she is very careful in choosing advertisements now. Naturally, she doesn't want Lu Chen to repeat the mistakes of others.

So far, there are only two brands endorsed by Lu Chen, one is whale TV, and the other is Senqi clothing. The cooperation between the two is very successful.

It's not polite to say that Lu Chen's endorsement has brought benefits to the two families far more than the remuneration he has received!

Therefore, [whale TV] and Senqi clothing both intend to renew the contract next year. At that time, the new contract will inevitably rise.

With the popularity of "blue life and death love", the number of brands coming to Lu Chen to seek advertising cooperation has increased sharply, and the heaviest one is undoubtedly Zhonghua automobile.

Zhonghua automobile is one of the domestic automobile brands with the longest history and the highest brand reputation. Its predecessor can be traced back to 70 years ago. The brand of "Zhonghua" was established with new China.

In the early 1950s, China Jeep once drove along the Yalu River with the liberation truck, made great achievements in the war to resist US aggression and aid Korea, and became a well-known brand in China.

However, since the reform and opening up in the 1980s, foreign brands of cars have entered the domestic market, and the market share of China automobile has shrunk significantly, almost on the verge of bankruptcy.

With the support of the state, this national brand finally survived the most difficult period and was reborn through the introduction of technology, independent research and development and so on.

After Lu Chen's debut, Zhonghua automobile bought in Beijing aimed at this emerging market and launched the first station wagon R100.

Lu Chen first spent two days digesting and studying the relevant materials sent by Zhonghua automobile, and then searched and browsed many foreign station wagon advertisements on the Internet.

During this period, he wrote a song for Wang Jing to arrange for nirvana to practice accompaniment.

Finally, it took Lu Chen a week to create and edit a MV as an advertising demonstration film of R100 - he is equivalent to doing part of the work belonging to the advertising company!

After completion, Lu Chen asked Lu Xi to contact China auto and show the MV advertisement to the other party!

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