Chapter 315

“……

I've crossed mountains and seas,

Through the sea of people,

I had everything,

In the twinkling of an eye, it was like smoke,

I've been disappointed, lost all directions,

Until you see the ordinary is the only answer!

……”

This song "ordinary road" is specially customized by Lu Chen for the R100 station wagon of China vision. It is a typical trip hop chord decomposition. The whole song has a strong folk style, Slow Lyric rhythm, clear voice and low singing, which makes the song full of light warmth and sadness. www。 しwxs。 com

In the MV edited by Lu Chen using network materials, the car and scenery are eternal themes. The changing scenery in the picture and his singing sound to the ear and word to the heart reflect each other, showing a strange charm, which makes people's mood run away with the speeding car.

It can let the listener enjoy the feeling of calm and youth, and find the direction of the future in sadness and confusion!

“……

I'm just like you like him like that weeds and wild flowers,

This is me,

The only way to go!

Time speechless, so and so,

Tomorrow is in hiahiahia,

The wind is still far away,

Where is your story? "

Surprise and a look of loss solidified in Zhuang Jingwei's eyes.

Before watching this ad MV, the creative director of Maishi advertising had strong doubts about Lu Chen's works. He even couldn't wait to give Lu Chen some color to see, so that the latter could know that not everyone could get a foot in the professional field.

But halfway through the MV, Zhuang Jingwei was silent.

Purely from the perspective of advertising film production, this MV is a mess, the editing is very amateur, and the conversion and connection of the picture is very unnatural. It is completely a novice work.

If it was made by a technician of Maishi advertising, Zhuang Jingwei would definitely fire him immediately.

However, Zhuang Jingwei is not mentally disabled enough to take this point to attack Lu Chen.

Because this itself is a demonstration film, just like the script sketch for shooting a film. The technology is completely irrelevant. The key lies in the theme of creativity, conception and expression.

On these three most important points, Zhuang Jingwei can't pick out a big problem!

The soundtrack is great, the theme song is great!

The target group of China Vision R100 station wagon is the white-collar elite aged 25-40 in the city. They have a certain economic foundation and career, and pursue spiritual freedom and enjoyment.

Like to travel by car is also one of the characteristics of this class.

Lu Chen's advertising idea, or this advertising MV, can undoubtedly hit their spiritual G point. It is sincere and magnanimous enough to deduce an extraordinary journey of life.

The lyrics are deliberately rough. The rap at the end of the song points directly at the hearts of the people and truly expresses the aspirations of the target population. It is a wonderful song of life with rich emotions!

Even Zhuang Jingwei could not help but have a desire to go out.

Unlike ordinary car advertisements, there is no description of the advantages and configuration of the model, and there is no introduction to the product itself. What the film reflects is a strong feeling.

Only in this way can we move people's hearts!

Until the end of the film, as the song disappeared, the picture was completely dark, and a piece of advertising language was silent.

The body has not moved, the heart is far away.

Then the advertising language faded, and the logos of Zhonghua automobile and vision R100 quietly emerged.

The picture is frozen!

The meeting room was silent, and time seemed to solidify at this moment.

After a while, I don't know who took the lead in clapping, and then the clapping applause broke into one piece.

Half of those present here are managers of Maishi advertising. As practitioners in the advertising industry, they can judge the advantages and disadvantages of an advertisement even if they are not as profound and detailed as Zhuang Jingwei thought.

From the perspective of creativity alone, the idea of this advertising MV is not particularly novel and unique. Even if it is carefully re produced at a huge cost, it is estimated that it will not get any awards if it is taken abroad to participate in the evaluation.

However, its theme and products fit very well, especially the theme song is perfect. It is definitely an excellent advertising work in the domestic market.

If you count Lu Chen's popularity, the influence must not be underestimated!

What makes advertisers, including Zhuang Jingwei, speechless is that it was a singer and artist who conceived and edited this demo film, not the elite of their industry.

It's embarrassing.

After applauding, Cai Jin asked Zhuang Jingwei, "director Zhuang, do you have any opinion?"

Zhuang Jingwei thought a little and said in a deep voice, "the idea and intention are very good. The theme song is first-class. The big direction does not need to be changed. As long as it is shot again according to the idea, it must be an excellent advertisement!"

"I have full confidence in this!"

He looked at Lu Chen and sincerely sighed: "Mr. Lu Chen, it's an honor for us to cooperate with such an excellent artist as you!"

Zhuang Jingwei's words made everyone smile.

People in China automobile have seen the demo film before. Now what they need is professional advice. They have been praised and approved by Maishi advertising, which proves that they have the right vision and pick the right brand spokesman.

Time is money. The earlier the advertising film is shot, the better it will be for the promotion of new models.

Zhuang Jingwei's colleagues have never seen him so convinced of a layman before. They all feel interesting and can be used as interesting stories in the future.

As for Lu Xi, who accompanied Lu Chen, he was even more happy. In this way, the endorsement contract of Zhonghua automobile was stable.

She is also proud of Lu Chen.

With one song and one editing MV, Lu Chen easily convinced two powerful collaborators.

Lu Chen said with a smile: "thank you. It's also my honor to cooperate with Zhonghua automobile and Maishi advertising!"

There was no tit for tat debate, no intrigue and quarrel, and the atmosphere of the tripartite negotiation was very harmonious. The representative of China automobile made a decision on the spot to confirm the idea and creativity of the advertising film. Here is the specific shooting problem.

Lu Chen's editing uses network materials, most of which are films from home and abroad. When it comes to copyright, none of them can be used. In addition to the replaceable purchased materials, many lenses need to be shot.

Lu Chen, as one of the protagonists, naturally needs his participation, and prior communication is very important.

The next day, Lu Chen's studio signed a formal endorsement contract with China auto.

12 million in two years, excluding the remuneration for work outside the contract. For example, for this song "ordinary road", China Auto needs to pay an additional 500000 to buy the copyright.

With the first endorsement fee recorded, the financial situation of the studio has finally improved a lot.

The shooting of new TV series was put on the agenda.

But before that, Lu Chen has another important activity to attend, that is the 72h Music Festival!

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Second, I wish you a happy Dragon Boat Festival and eat more salty zongzi! (to be continued)