Chapter 346

Monday, April 25, sunny.

At 7:45 a.m., Meng Jiancheng stood in front of the subway platform, waiting to go to work with the surrounding office workers and start a busy week.

The capital is large, but people are more. Every day, during the rush hour, there are many people who commute by subway. The cars are often packed like sardine cans, which is one of the characteristics of Beijing.

Meng Jiancheng has long been used to such a life. Seven years ago, after graduating from University, he chose to stay in Beijing. Fortunately, he found a job in a foreign enterprise with good salary and treatment.

Three years ago, he took out the money he had saved through hard work, coupled with the support of his parents, and borrowed a loan to buy a two bedroom apartment near the Fifth Ring subway station. Finally, he took root in the capital.

Meng Jiancheng, or more accurately, his parents' wish, is to let him quickly marry a daughter-in-law, start a family, have a child and continue his offspring.

Meng Jiancheng also wants to. Unfortunately, most of the girls in the capital are very realistic. He only has a small house with a loan on his back, which is obviously not enough to find a satisfactory other half.

In this regard, Meng Jiancheng is still very open-minded. He believes that as long as fate comes, the ideal partner will naturally appear.

Fate is not enough, reluctant pursuit will not have good results.

Therefore, during his usual rest, Meng Jiancheng often makes an appointment with three or five friends to go on a bike outing in the wild.

In fact, he has always had a dream, that is, to spend two years or more to visit the mountains and rivers of the motherland and enjoy the magnificent scenery of all over the world, and it is not worth a visit in this world.

But reality suppresses dreams and Meng Jiancheng's heart of literary turmoil.

Standing in the crowded crowd, his eyes fell unexpectedly on the LCD screen hanging on the side column.

This 19 inch multimedia LCD screen is very common in subway stations. In addition to subway safety knowledge and life knowledge, it is basically advertising, which belongs to an important channel for subway companies to generate income.

There are two minutes before the next subway arrives. Meng Jiancheng is too lazy to pull out his mobile phone and is bored to look at the advertisement.

Just after a shampoo advertisement was broadcast on the multimedia screen, Meng Jiancheng scoffed at the long black hair of the model in the advertisement - it's a fucking routine. It's like a model. It's like those advertising designers graduated from the same school without any creative sincerity.

Then the screen darkened suddenly, and the sound from the horn stopped.

At the next moment, a new picture quietly appeared. The blue sky, white clouds, the vast green grassland, and a long road leading to the sky changed from thin to clear. The music accompaniment sounded and spread to Meng Jiancheng's ears together with the surrounding voices.

"Wandering, on the road, do you want to go, viavia. Fragile, proud, that was me"

With the appearance of the song, a white station wagon appeared in the advertisement at the same time. The camera in the air closely followed the vehicle, and the background changed from grassland to snow mountain, Gobi, desert and coast

"I have crossed the mountains and the sea, and also through the sea of people. I once had everything. In the twinkling of an eye, it was like smoke. I was disappointed and lost all directions. Until I saw the ordinary, it was the only answer!"

There are lyrics at the bottom of the picture. Meng Jiancheng can be sure that he saw this obvious car advertisement for the first time and heard this song for the first time.

In this bustling subway platform.

He suddenly felt that somewhere in his heart, some deep emotion was touched!

He stared blankly at the screen. His heart seemed to follow the station wagon to the ends of the earth, to the desert grassland, freely pursuing the wind and the freedom in his dream.

However, something breaks through the ground in my heart and sprouts and grows!

The advertisement is very long, the scenery of aerial photography is extremely beautiful, and the soundtrack, songs and themes are perfectly integrated. It is not the kind of rough and outrageous promotion that attracts attention with strong stimulation, but like spring breeze and rain, it affects people's senses silently.

Meng Jiancheng stared at the screen. This is not the most creative advertisement he has ever seen, but it is definitely the most beautiful!

Meng Jiancheng is not the only one staring at this advertisement. Many people waiting for the subway are also watching and listening, and feeling the charm brought by the picture and music.

In the end, the station wagon across thousands of mountains and rivers returned to the prosperous city. The car stopped and the door opened. A young man got out and stood in front of the car.

He is tall and straight, his smile is sunny and charming, and complements the brand-new station wagon!

Lu Chen!

Meng Jiancheng recognized the characters in the advertisement at a glance.

He is also a fan of pop music. He knows that this newly rising music talent has not only heard Lu Chen's songs, but also bought Lu Chen's genuine CDs.

Meng Jiancheng likes Lu Chen's folk songs very much. He has listened to the album "you at the same table" many times. No wonder he heard this advertising song very familiar just now. It is indeed a unique style inherited in one continuous line.

The picture darkened again, and four large handwritten characters of "ordinary road" appeared on it, followed by the logo of Zhonghua automobile, the model mark of "R100" and the words "grandly launched on April 23".

This advertisement is really good!

Meng Jiancheng's career intersects with the advertising industry, so his appreciation of advertising works is a little stronger than ordinary people. In his opinion, this advertisement is first-class in terms of creative ideas, shooting pictures and music songs.

A good advertisement doesn't need to yell at the audience. The kind of advertisement that wants to rip off others' brains and instill the advertising intention into their brains will only disgust people.

A good advertisement should moisten things silently.

Meng Jiancheng couldn't help taking out his mobile phone.

However, when he wanted to check the China automobile R100 through the mobile Internet, he was stunned to find that there were a lot fewer people around him - he had missed the subway that had just arrived.

Meng Jiancheng laughed, but didn't care too much, because the next subway will arrive in 10 minutes.

He had no time to rush to work.

Enter the keyword, and the link advertisement of the browser pops up immediately.

Vision R100 is the new model station wagon just launched by Zhonghua automobile. At present, it is sold in all 4S stores of Zhonghua automobile. Meng Jiancheng is excited that this new car is very good in both appearance and configuration. The minimum price of the basic model is only 120000.

His annual salary is more than that, and R100 pays instalments with low interest!

Meng Jiancheng has always had the idea of buying a car. On the one hand, he needs to go to work and commute. On the other hand, he likes to travel far. It's too convenient to have a car.

In the future, it's more convenient to have a girlfriend to go out and play with. In addition, you can drive back home during the new year. The carriage of the station wagon is large enough. It's no problem to put down a bicycle in the back row

Meng Jiancheng doesn't want to admit that he was deeply moved by this advertisement and picked up the heart that caused a commotion!

He opened a new link page and filled in his personal data and mobile phone number to make an appointment for the test drive.

At the same time, the advertising "ordinary road" of China Auto vision R100 also appeared in the media of major cities across the country, high-speed railway stations, subway stations, bus stations, TV screens and print newspapers and magazines.

The idea of this advertising film was provided by Lu Chen, and the advertising theme song was also created by him. It was signed in February and broadcast until now, because the shooting process took more than a month.

China automobile has invested a lot in this advertisement. Many shooting teams have gone to all parts of the country for real-life shooting. Most of the shots are taken by high-end UAVs, and the shooting time of various materials is as long as hundreds of hours.

The final completed advertising film was edited into different versions at different times. The version played on the multimedia screen of the subway bus station is 2 minutes and 30 seconds, and the TV version is only 30 seconds and 15 seconds.

China automobile intends to use this advertisement to open the market of urban middle-class people, aiming at young people who pursue emotional style.

The same advertisement also appeared on major portals, and its theme song "ordinary road" soon spread among Lu Chen's fans.

Many fans don't have any idea of buying a car, but they like this advertisement and this song very much.

Lu Chen hasn't released a new song for some time because he focuses most of his energy on shooting TV dramas. Recently, he only helped Chen Feier produce a new album, and he didn't produce any works.

"Ordinary road" is undoubtedly a surprise given by Lu Chen to fans. Although it is an advertising song, the strong folk style, Slow Lyric rhythm and Lu Chen's excellent interpretation make this song have a different charm and is undoubtedly a real work of sincerity.

On the same day, Lu Chen released a non-destructive audio source version of ordinary road in his blog, which was provided to fans for free download and audition. The download volume exceeded 100000 in two hours!

At the same time, Chen Feier's new album "women's flower" continued to make rapid progress in Feixun music and crowdfunding online. The total sales volume of records successfully exceeded 1 million, creating the fastest sales record of domestic pop music albums exceeding 1 million in recent ten years!

Chen Feier is obviously not satisfied with this. She is not in a hurry to hold a celebration party. Instead, she continues to tour major cities across the country, trying to push the sales of the album to a level that people look up to.

In fact, her achievements are enough to be looked up to. Even those who have prejudices have to admit that Chen Feier's transformation is very successful with this album of women's flowers.

In the future, her name of "sweet song Queen" can be changed to "love song Queen"!

As the most important contributor to the sales of Chen Feier's new album, Lu Chen's name has already had a deeper and broader influence in the pop music world.

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