February 12 is two days away from Valentine's day in 2017.
Valentine's day comes from the West. Xiangjiang people who have experienced the colonial era also regard Valentine's day as an important festival, especially for many young men and women, this day is even more important than the Spring Festival.
Sending flowers and chocolates, dating for dinner and watching movies, then hanging out in the bar late at night, and finally opening a room in the hotel to romance early in the morning has become the standard procedure for many Xiangjiang people to celebrate Valentine's day.
Of course, the consumption power brought by this is incomparably strong. Cinemas of all sizes in Xiangjiang are often prepared in advance to meet the full passenger flow.
Therefore, Valentine's Day is undoubtedly the hot * period of the new year. Many powerful and ambitious new films often choose to release at this time, pushing up their first day and first week box office.
On February 14, seven new films are expected to be released in 129 cinemas in Xiangjiang. With the films released before and after the Chinese new year, the competition is extremely fierce. Everyone is staring at this fat cake.
Without the strong competition from Hollywood blockbusters, "painted skin" is undoubtedly the most interesting of the seven new films. The stills and trailers released in the early stage have also been recognized by film critics and many audiences. Coupled with the indiscriminate bombing of media advertising, it has brought high market expectations.
Rewrite the story of Liaozhai, create a first-class Chinese fantasy blockbuster, and conquer the audience with the top special effects!
This is the slogan of "painted skin".
On the evening of February 12, Huaguan film and Star Entertainment jointly held the global Premiere of "painted skin" at the Oriental Hollywood Theater.
The predecessor of Oriental Hollywood Theater is Dongzhu cinema. It is one of the earliest cinemas in Xiangjiang. Its history can be traced back to the beginning of the last century and has a history of more than 100 years. It is a household name in Xiangjiang.
Located in the prime location of central, the Oriental Hollywood Theater has undergone three reconstruction and expansion. Now it is also the largest theater in Xiangjiang. It has 19 independent broadcasting halls, including a hall that can accommodate thousands of viewers.
Because of its old qualification, high reputation and large scale, the Oriental Hollywood Theater has been selected as the venue for the premiere in Xiangjiang, even some Hollywood blockbusters.
Huaguan film's premiere of "painted skin" was held in the Oriental Hollywood Theater, which undoubtedly shows its ambition.
Just after 7 p.m., the small open-air square in front of the main gate of the Oriental Hollywood Theater has gathered a large number of media reporters and spectators, and of course there are also star fans holding aid cards.
A long red carpet is paved from the side of the road in front of the square to the gate of the theater. There are signature wall, flower arch and media interview area. People who don't know think there is a grand prize ceremony here!
But the stars who appear here on the red carpet tonight are really no better than some award ceremonies.
This can be seen from the cheers of the audience and fans and the flash range of the flash.
"Annie! Zhang Meiyun! Gu Qing!"
The owners of these names are the new generation of figures in the current Xiangjiang entertainment circle. One of the publicity points of "painted skin" is youth idols. A large number of popular new artists are gathered in the film, with handsome men and beautiful women.
They also sent messages on their blogs early, so a large number of fans came to the scene to support and make the atmosphere of the premiere very hot.
As for the media, not to mention that Huaguan film has already spent millions of publicity money on Xiangjiang port Island, but all newspapers, magazines and websites that share interests have sent elite soldiers to help.
"Jiang Wei!"
At 7:39, Jiang Wei, the hero of "painted skin", finally appeared on the stage.
The star entertainment star did not seem to be affected by the recent scandal. He came down from the Mercedes Benz in a white suit, full of energy and a smile, which immediately attracted countless attention.
"Jiang Wei! Jiang Wei!"
A group of female fans suddenly became excited. Holding aid sticks, aid cards and gifts, they shouted Jiang Wei's name and rushed towards him in the crowd.
Seeing the situation, the security personnel at the scene immediately formed a human wall to stop them from crossing the line.
Jiang Weizhi waved to them with satisfaction, then stepped on the red carpet with his head held high and stepped on the signature stage accompanied by the flash.
After signing his name, he went to the media interview area for an interview with reporters.
In fact, under normal circumstances, the leading stars and creators of the film will be interviewed by media reporters after the premiere. Huaguan film breaks through the Convention and makes the premiere into an award ceremony, which is also unique.
Or grandstanding.
"Mr. Jiang Wei, can you talk about the film?"
A dozen microphones and recording pens with media logos stretched out in front of Jiang Wei. One of the reporters couldn't wait to ask, "how much box office do you expect painted skin to win?"
Jiang Wei said confidently: "painted skin is a good film and a wonderful film worth paying for. Its special effects are not inferior to Hollywood blockbusters. As for the specific plot story, please watch it in the cinema yourself. I won't be spoiled here."
"As for the box office"
He paused and continued: "I predict that there should be more than 30 million box office results in Hong Kong, and it is not impossible to break through 50 million, because the quality of painted skin is good enough."
Although most of these media reporters are specially invited and won't deliberately create difficulties after giving enough red envelopes, Jiang Wei's answer still leaves room for caution.
Although Xiangjiang's film market can not be compared with the mainland, it also has a scale of 3.4 billion. In terms of the investment and publicity expenses of "painted skin", it is very possible to achieve a local box office of 30-50 million.
After all, this period of time belongs to the film viewing boom, and there will be a wave of waste heat after the festival.
Another reporter asked, "as far as I know, the ghost of a beautiful woman of the same type as painted skin will premiere on the 18th. What do you think of this film?"
Jiang Wei hooked his lips, as if he were silent contempt. He smiled and said, "I don't pay much attention to the film you said, so I can't talk about any views, but I believe that the strength of painted skin is enough to defeat any opponent. Please wait and see!"
His last words were full of pride and aggressiveness.
Jiang Wei's extremely confident appearance brightened the reporters' eyes, and the click of the camera shutter continued to be heard, accompanied by a series of inquiries.
"Mr. Jiang Wei, can you talk about your affair with Miss Wu Mengzhen?"
"Do you really"——
There is only one watch today and tomorrow. Please forgive me. We should be able to resume normal updates the day after tomorrow. (to be continued)