On February 15, the box office of "painted skin" was 8.6 million, an increase of 900000 compared with the previous day.
On the 15th, major cinemas increased the arrangement of "painted skin" and the film tickets in recent days have been basically booked out. Therefore, the box office performance has not been affected by the adverse comments on the Internet and continues to lead the box office of films released in Hong Kong.
The box office on February 16 was 8.35 million, a small decrease compared with yesterday.
From the 14th to the 16th, the total box office of "painted skin" totaled 24.45 million, with dazzling results.
It is said that Huaguan film and television and Star art entertainment are already preparing for the celebration.
But make complaints about the "bad skin" in the net suddenly increased. Many viewers who watched the film have Tucao in blogs and forums, indicating that the number of people who are cheated or not worth the price is beyond count.
Although Huaguan film and television and Xingyi entertainment have increased their marketing efforts, they still can not suppress the voice of opposition.
The plot is chaotic, the story is dog blood, and the actors are clumsy. In addition to the good special effects, the others are simply unattractive. Some people jokingly say that it's enough to watch the trailer of "painted skin" and don't need to spend any more money at all.
Because the trailer focuses on the best part of the whole movie.
On February 17, the box office of "painted skin" suddenly dropped to 4.27 million, a decrease of nearly 50%!
The bloody reality seemed like a heavy slap in the face of Huaguan film and television and Xingyi entertainment, which made the bloggers V of both sides lose their voice and made the advocacy articles become jokes.
You know, on the 17th, the film arrangement rate of painted skin reached 47.68%, the highest in several days, but the box office fell so fiercely, so there is only one reason.
There is something wrong with the film itself!
In the light of the festival a few days ago, coupled with the vigorous publicity of the film producers, "painted skin" continues to increase the box office with an amazing number of tickets. It seems that the situation is really good.
But the audience can see with their eyes. They may be hoodwinked by publicity for a while, but they will never be fooled forever, and the power of word-of-mouth is infinite.
"Painted skin" has a bad reputation, really bad!
There were a large number of refunds on the 17th and 18th, and it is reasonable to encounter a cliff like decline in the box office.
Huaguan film and television and Xingyi entertainment, who were beaten in the face, did not seriously reflect on the reasons. The senior management believed that the adverse public opinion on the network was the root of the disaster. Therefore, they not only did not adjust their publicity strategy, but increased their investment in the media. Jiang Wei and other major actors tried their best to wave the flag and shout for the film on different occasions.
In fact, they also have no way out. The box office has fallen too fast and too fierce. First, each cinema should reduce the number of films. The decline in film arrangement in turn suppresses the box office. Such a vicious circle is the result that Huaguan film and television and Star art entertainment are unwilling to see.
Even if they spend a lot of money, they have to rebuild the momentum of painted skin, because it is also related to the domestic release, which is the focus of the box office.
At this time, a little overwhelmed Huaguan film and television and Star art entertainment have forgotten one thing.
That's why the ghost of a beautiful girl is coming out.
At 8 p.m. on February 18, the premiere of ghost of a beautiful girl was held in triumph theatre.
Unlike the grand ceremony of "painted skin" in the Oriental Hollywood Theater, the premiere of "ghost of a beautiful girl" is quite low-key and simple. There is no hype and noise of gongs and drums, and there is no ceremony for star actors to walk the red carpet. Even media reporters are not invited much.
It feels like Lu Chen's studio and Jiayang film made a film together, and then invited relatives and friends to come and have a look. Just give some advice. It's a little inappropriate to keep a low profile.
However, there were not a few entertainment reporters who came to the gate of the triumph theater that night.
Because the official blog of "ghost of a beautiful girl" has released the news in advance, the guests participating in the premiere include a number of star artists in Xiangjiang entertainment circle in addition to the main actors of the film, members of Xiangjiang Film Association and media reporters.
Among them is Liu Gangsheng!
Most of the entertainment media are willing to send people to take some photos just for this king superstar. Besides, Lu Chen and Chen Feier, the stars of the ghost of a beautiful girl, are now well-known mainland artists in Xiangjiang.
"Blue life and death love", which is being broadcast on Xiangjiang satellite TV, has made Lu Chen and Chen Feier more and more popular on Hong Kong Island. This TV series is not only deeply loved by those eight o'clock housewives, but also has a great influence on the young people in Xiangjiang. The number of fans of the two has been comparable to the first-line stars in Xiangjiang.
In addition, there is Nie Mingzhu, the heroine of the ghost of a beautiful woman. Because of the stills, she began to become popular before the film was released. However, the background is very mysterious. Naturally, there is no lack of paparazzi to find out.
Because of this, just after 7 o'clock, a large number of reporters and fans have gathered in front of the triumph theater, as well as many pedestrians and tourists who don't know the truth.
Some fans held up cards with the words "ask for tickets at a high price" and looked at the passers-by with expectation.
At the premiere of the ghost of a beautiful woman, 150 tickets were given by the official V in the form of forwarding blog articles and drawing prizes. These fans want this kind of tickets.
Some are real fans, just want to have a close look at their idols.
Such a large number of people appeared at the gate of the theater, which inevitably brought a little chaos.
Fortunately, the theater has long arranged security personnel at the scene to maintain order.
Triumph theatre is also an old Grand Theater. It is located in the prosperous area of Causeway Bay and close to Victoria Park. Its scale and strength is second only to Oriental Hollywood theatre.
Whether Hollywood blockbusters, mainland films or local Hong Kong films, if they premiere in Xiangjiang, the premiere will not be in the Oriental Hollywood Theater, but in the triumph theater.
Lu Chen and the main cast members of the ghost of a beautiful woman were the first to arrive at the theater. After getting off the bus, he and Chen Feier were immediately surrounded by reporters.
The flash lights up, the shutter clicks, and the cries of fans are mixed in the middle.
Because there was no red carpet ceremony, Lu Chen took Chen Feier quickly through the safe passage composed of security personnel to enter the theater, and did not accept an interview with reporters.
The other crew members followed closely.
Director Wan Xiaoquan was a little speechless: "why so many people!"
Chen Wenqiang, who walked with him, said with a smile, "this is a good thing. It shows that we pay high attention."
"Liu Gangsheng!"
Before he had finished his words, there was a tsunami like cry outside the theater behind him——
First, send it. (to be continued)