Chapter 551

The ghost of a beautiful woman was officially released on Tuesday, February 21.

Just yesterday, as the biggest competitor, "painted skin" announced its first week's box office.

Since its release on the 14th, the film jointly shot by Huaguan film and Xingyi entertainment has achieved a total of 36.77 million in six days from the 19th.

Over the past decade, the local films in Xiangjiang have been in a very bad situation under the impact of Hollywood blockbusters. A large number of film and television production companies have closed down, the industry has outflow of talents, and there are few good box office achievements.

Although "painted skin" is a co production, it is advertised under the banner of Hong Kong production. Therefore, the box office performance of 36.77 million in the first week broke the record of Hong Kong production in the past three years.

Huaguan film and Xingyi entertainment naturally celebrated wantonly. Even Jiang Wei, who was forced to apologize for scolding Wang Dong, became active again on his blog. He sent several blog posts to show off. He was very proud.

It's just that people who don't know the truth will think that the success of "painted skin" is very good. Hong Kong's box office has exceeded the 100 million mark. It's just around the corner, as they say. However, the insiders who know the inside story have very different views.

"Painted skin" had a brilliant performance three days before its release. The box office of 24.45 million was unmatched by its peers, showing a soaring trend of hegemony.

However, on February 17, the box office of "painted skin" suddenly dropped to 4.27 million, a decrease of nearly 50% compared with that on February 16!

On February 18, the box office of "painted skin" was 3.2 million, which continued to fall sharply.

It didn't improve until the 19th. The box office of 4.85 million showed a tendency to stop falling and pick up, with a cumulative box office of 36.77 million in the first week, and then maintained at about 5 million on the 20th.

On the surface, it's very good. With a box office of 5 million a day, many films produced by Xiangjiang may not be able to reach in a few weeks, but they can still crush Hong Kong films released in the same period.

However, a person familiar with the matter revealed that since the 19th, Huaguan film and Xingyi entertainment have been supporting the market.

To put it bluntly, it is to buy the box office.

The so-called buying box office refers to the unfair competition adopted by the producers of some films in order to create the illusion of high box office and crowd out competing films in the same period, that is, the producers pay for a large number of film tickets, and then give them to the audience in the form of gifts and low price sales.

As cinema film arrangement is a scarce resource, "buy box office" creates false Box Office figures, which will not only mislead the audience to choose, but also squeeze other film shows.

The phenomenon of buying box office exists in Xiangjiang, and more in China. The source is still Hollywood in the United States. It belongs to the hidden rules in the film circle, which is only tacit.

The box office is only 5 million. It's conceivable that the real box office. The most important thing is that painted skin is full of bad comments on the Internet, and the subsequent box office results are worrying.

At this critical moment, the ghost of a beautiful woman was released.

There is no need to say more about the competitive relationship between the ghost of a beautiful girl and the painted skin. Both films are adapted from Pu Songling's strange tales of Liaozhai. First of all, the subject types are similar, both of which belong to fantasy God and ghost films.

And there are other grievances between the two sides.

Ghost of a beautiful woman was released a week later than painted skin. Naturally, they are like Mars hitting the earth. They are quite eye-catching in the industry and are also one of the hot topics in the circle.

Many insiders believe that it is impossible for ghost of a beautiful girl to beat painted skin at the box office. Firstly, the investment of the two is several times worse, and the cast of the latter is stronger than the former in number.

As for the most important publicity, "painted skin" crushed the "ghost of a beautiful woman" in all aspects. As can be seen from the premiere of the two films, "ghost of a beautiful woman" would not have been reported in large format by many media if it had not been stained with the light of Liu Gangsheng and Shi Fang.

Another key point is that "painted skin" takes the lead and consumes a large part of the box office potential. Naturally, it also puts great box office pressure on the same type of "beautiful girl ghost". Everyone has seen a film of this kind. If you pay for it, you really have to think about it. The money in anyone's pocket is not blown by the wind.

Finally, "painted skin" will squeeze "ghost of a beautiful woman" by buying box office. Therefore, the situation faced by the latter is very serious. Some professionals infer that the box office of "ghost of a beautiful woman" in Hong Kong should normally be between 15-25 million.

The real decisive battle between the two sides is still on the mainland.

Regardless of the public opinion in the industry, "ghost of a beautiful woman" landed in major cinemas in Xiangjiang on time.

On that day, the film arrangement of "ghost of a beautiful woman" was 18.75%, less than the estimated 20% a few days ago. Naturally, the reason is the malicious extrusion of competitors.

18.75% of the film arrangement can not be said to be too bad, but it is undoubtedly a big difference compared with painted skin.

As for booking, the online and telephone booking results of "ghost of a beautiful woman" were also very unsatisfactory. From the premiere to the 21st day, only 20000 tickets were booked.

……

"Ah Hui, I'm downstairs."

Qi Zihao pinched his cell phone, lowered his voice and asked, "you, when can you come down?"

He was very nervous. His palms were sweating. He tried his best not to make his voice tremble. His slightly strange appearance made his passing aunt cast strange eyes at him.

Qi Zihao didn't notice it at all. All his attention was on his mobile phone.

He was worried that ah Hui would stand up.

Qi Zihao is a sophomore at Jiulong Mingde high school in Xiangjiang. Recently, he fell in love with a junior sister in senior one.

Qi Zihao's family background is ordinary and he looks white. Although he is not handsome and his appearance is not very bad, his character is a little introverted and cowardly, so he hasn't held hands with any girl up to now.

And chasing girls must be bold and thick skinned!

Qi Zihao likes Jiahui very much, so with the encouragement of his good friends, he summoned up the courage to pursue Jiahui.

Sadly, a good-looking schoolgirl like Jiahui does not lack suitors. In addition, he is not good at words and is not amazing. So far, he can only say that he is a little hopeful, at least three blocks from success.

This evening is Qi Zihao's first appointment with Jiahui. Although the latter agreed, Qi Zihao was still worried about gain and loss before he met anyone.

"Why are you here soon?"

Fortunately, Jiahui didn't mean to go back. She said in her mobile phone, "can you give me another 10 minutes?"

If Qi zihaodun was granted an amnesty, he quickly said, "no problem, 100 minutes will do!"

Jiahui's uncontrollable "puff" laughter immediately came from the microphone, which made Qi Zihao blush. He wanted to slap himself. It's embarrassing!

At the end of the call, Qi Zihao scratched his head in frustration.

He has a feeling that success depends on his performance tonight.

He lost a point first——

First, send it. (to be continued)