Chapter 557

In today's era of material desires, Wang Dong is undoubtedly a very different existence. He writes articles and film reviews only according to his original intention, not driven by interests.

Such people are rare and rare, so Wang Dong is respected by many people. He has his own influence in Xiangjiang literature, including film and television circles, and the amount of comments and forwarding of his blog articles has always been very high.

Wang Dong has written many film review articles, mainly focusing on the local films produced by Xiangjiang. Because Xiangjiang films have declined from prosperity in recent ten years, he has criticized more and praised less, leaving a severe impression.

So when Wang Dong's long film review article praising the ghost of a beautiful girl came out, it inevitably caused a small sensation outside the inner circle. Even those who don't usually watch the film are interested in the film. Is it really so good?

Some people marvel, some are curious, and some are skeptical. However, on the Hong Kong Island blog, there are many people who support Wang Dong's view. Those are Xiangjiang netizens who have watched the film.

"The ghost of a beautiful woman is a good film, which is highly recommended!"

"I haven't seen such a sincere ghost film for a long time. The character plot is first-class, at least 9 points."

"The special effects are also good. Although there are not many shots, they are very wonderful. I like Yan Chixia very much!"

"I took my girlfriend to see it tonight. It was worth 70 yuan. Then when I came out, my girlfriend saw that the surrounding people had to buy a set and spent hundreds of yuan. My wallet was crying."

"Compared with the ghost of a beautiful girl," painted skin "is just slag!"

In the Internet age, all people are Internet users, and the freedom of speech has reached an unprecedented level. Anyone can speak freely and express their opinions after registering an account on the blog forum.

The same is true of film reviews. In the past, ordinary people as viewers could only watch film critics express their opinions in newspapers or TV. Now they can participate by themselves, and everyone can be a film critic.

Although the impressions of ordinary netizens can not be compared with Wang Dong's film review articles in terms of content thickness and ideological depth, their impressions are the most intuitive and real, and their influence is more extensive.

The praise of the ghost of a beautiful woman has spread from the Hong Kong Island blog to the Hong Kong Island Forum, especially in the film and television section, and has become a hot topic at present.

Unlike those who take money to post rhythmic water troops, most of the commentators of "ghost of a beautiful woman" are senior ID. their posts are more meaningful and reputable.

In the film and television version of the Hong Kong Island Forum, such a one-sided wave of praise is very rare.

Even if there are criticisms of the ghost of a beautiful woman, most of them use the word "flaws do not hide the jade". They think that the shortcomings of the film can not hide the advantages, which is also worthy of recommendation.

Many people believe that this is one of the best films produced in Hong Kong in the past decade. It has strong local characteristics in terms of story, background, special effects and soundtrack.

These praise and recommendations from the Internet have affected many ordinary Internet users, and naturally played a good role in promoting the box office of the ghost of a beautiful woman.

The power of word of mouth is powerful!

On February, the box office of "ghost of a beautiful woman" reached 5.77 million, rising for two days, and the number of online booking increased greatly. On February 24, most cinemas were booked out in prime time.

Under such circumstances, coupled with the full public relations efforts of Jiayang film, by the 24th, the number of films of "beautiful girl ghost" soared to 35%, showing a blowout trend.

The market is very sensitive, and the market is very realistic. Whether it is large theater lines or small and medium-sized cinemas, they are certainly willing to leave their valuable audience seats to those popular films, regardless of what films they are.

"Ghost of a beautiful girl" not only sells well at the box office, but also has a good reputation. It is also a co production made in Hong Kong. However, its peripheral products are also very popular. In the eyes of cinemas, it is a hen that can lay golden eggs.

Especially peripheral products. In the past, shops in cinemas sold the periphery of Hollywood blockbusters. Although they sold very well, the purchase price of these periphery was very high, leaving low profits for cinemas and cinemas.

In contrast, the peripheral products of "ghost of a beautiful woman" give the cinema a much higher share.

No one is too hot for money. Therefore, without communication between Lu Chen studio and Jiayang film industry, many cinemas took the initiative to put the peripheral products of the ghost of a beautiful woman in the most prominent position, and also made large advertisements to avoid the audience from ignoring the past.

On February 24, the box office of ghost of a beautiful woman continued to rise with the increase of film arrangement rate, reaching 7.24 million, completely crushing other films released in the same period, including a Hollywood blockbuster that has been released for three weeks.

"Ghost of a beautiful girl" is popular and will be popular. Even those who have prejudices can only remain silent and can't attack the film. They didn't even buy a dollar at the box office.

As for the "painted skin", which was once a vigorous publicity campaign and could afford to fly at the box office, the box office of China and Japan fell below one million in a bad review, and even only 580000 on the 24th, which is simply terrible.

Moreover, the film arrangement rate of "painted skin" has dropped to less than 10%.

People with a clear eye know that Huaguan film and Star art entertainment, the producers of "painted skin", have given up. They have spent too much budget in the early stage. The high box office piled up by high costs is only a flash in the pan. If they continue to die, it is tantamount to throwing money into the bottomless pit.

Therefore, as long as the heads of the two families are not too stupid, they should make a wise decision. Painted skin has lost a lot in the Hong Kong Island market, and it is unable to turn back. Moving to the mainland market is the only choice.

According to the judgment of insiders, "painted skin" is likely to be offline in Xiangjiang hospital in advance.

In late February 2017, the disastrous defeat of "painted skin", which invested more than 100 million yuan, became one of the backgrounds of the soaring ghost of a beautiful woman, sweeping the market unstoppable!

On Monday, February 27th, the Hong Kong Island blogger V announced that the film had grossed 45 million yuan in six days after its release, becoming a well deserved box office champion and significantly breaking the previous record set by "painted skin".

In addition to the beautiful box office, the ghost of a beautiful woman has sold another 24 million peripheral products.

The former is just fine, and the latter is just blinding the eyes of the insiders.

Such peripheral sales have not lost to many Hollywood blockbusters!

How much is the investment in the ghost of a beautiful woman? It's only 30 million yuan. It will almost recover the cost in a week. All the rest are profitable, and there is a larger mainland market.

So many Xiangjiang film companies became popular and planned to follow suit——

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