Chapter 584

The publicity work of the ghost of a beautiful woman, which will be released on April 2, has already begun. The budget of 30 million is not too much, which is enough to ensure that most viewers across the country know that the film will be released.

However, compared with the two Hollywood blockbusters of "battle against Vulcan star" and "Legend of Holy Land", the ghost of a beautiful woman is undoubtedly in a weak position. Chenfei media has no intention of provoking a costly publicity war, which is a little low-key.

So when Lu Chen shouted on his blog, "the domestic box office exceeded 500 million and the sales of peripheral products exceeded 100 million!" The goal slogan inevitably aroused great repercussions in the circle.

Over the past decade, the box office of domestic films has also increased significantly with the popularity of the domestic film market.

Among them, there are many popular films with investment of tens of millions and box office of hundreds of millions, but these are basically youth idol films, most of which are adapted from best-selling novels or online novels.

The investment of "ghost of a beautiful girl" is only tens of millions, and the goal of 500 million domestic box office does not seem to be high, but the actual situation is not at all, because there are fewer and fewer films with low cost and high box office, and the youth idol films are a little unable to play, not to mention the ghost films!

If the ghost of a beautiful woman invests more than 100 million or even 200 million or 300 million in special effects, relying on the influence of the original work, it may be able to attract a lot of audience support.

But with a mere 30 million investment, even if it is all invested in special effects, how many minutes can it be done?

Without wonderful special effects, "ghost of a beautiful girl" relies on what to attract domestic film audiences. The appreciation taste of domestic audiences is very different from that of Xiangjiang audiences. Ghost films definitely belong to minority films.

Wang Xiaoxu's analysis of the ghost of a beautiful woman is very reasonable.

What makes Lu Chen so confident?

The 500 million box office is not enough. It's really amazing to shout the slogan of billions of peripheral products.

Many insiders feel that Lu Chen is really a little too inflated. Perhaps his development has been too smooth in the past two years, so he believes in his influence too much, but forgets that movies, TV and pop music are different.

If Lu Chen makes a youth idol film, he doesn't have to worry about the box office.

This kind of fantasy ghost film is not easy for newcomers to control.

However, there are also several people in the industry who support Lu Chen. They have seen the original film of the ghost of a beautiful woman, have a positive and appreciative attitude towards the film, and have said a few good words for Lu Chen on their blog.

But such a voice seems very weak, and the general public opinion is not optimistic.

In Lu Chen's blog post, although Wang Xiaoxu's name was not mentioned at all, the film critic still regarded it as a provocation to himself and soon sent a new blog post.

The content of the blog is very simple, just four words - wait and see!

Wang Xiaoxu is a mature scholar. He has his own persistence and stubbornness. He is really sharp, but he won't play boring tricks with others, such as betting with Lu Chen to eat a keyboard or run naked.

"Wait and see" is enough to show his attitude.

Lu Chen's fans naturally support Lu Chen's blog.

"Don't say anything. I'll contribute at least 5 movie tickets. It depends on the surrounding products!"

"The box office over 500 million is too conservative. I think it can break 800 million!"

"1 billion!"

"Support me in the morning. I'll take my girlfriend to watch the ghost of a beautiful girl."

"Xiangjiang's box office and reputation are so good, I don't believe it will hit the streets in China. It will work!"

"Lu Chenda, can you tell me what peripheral products are there?"

"With curiosity..."

Let alone, Lu Chen really responded to the questions about peripheral products raised by fans. He updated his blog again the next night and released dozens of photos.

These photos are all related to the peripheral products of the ghost of a beautiful girl, including the puppets most loved by movie audiences in Xiangjiang. However, they are not art close-up photos, but finished products in stock!

Yes, what Lu Chen released in his blog is the finished product inventory photos of various peripheral products. In addition to the handmade versions of the main characters in the film, there are also a wide range of products such as soundtrack, film novels, commemorative albums, jewelry appliances and so on.

The key is that a large warehouse is full of inventory!

The inventory of these peripheral products was ordered from the factory when Lu Chen was still in Xiangjiang. It mainly focuses on the domestic market. The quantity has more than doubled. At present, it has basically been transported to Beijing.

Xiangjiang audience has a strong purchasing power and a large number of domestic audiences. Under the comprehensive balance, Lu Chen set a sales target of 100 million for the ghost of a beautiful woman.

This goal should be said to be very ambitious, because the sales of peripheral products of many Hollywood blockbusters in China are not satisfactory, let alone domestic films.

But the success in Xiangjiang gave Lu Chen enough confidence!

On the one hand, these stock photos are to prove their confidence. On the other hand, they are also a strong counterattack to Wang Xiaoxu's skeptical remarks - will so many products be produced without the assurance of cost recovery?

In fact, in previous blogs, Lu Chen has sent out several photos of peripheral products, but that kind of artistic photos obviously can not be compared with this kind of "show off" inventory map, which immediately caused a great shock to fans.

"Wow! There are so many. Can you give me one?"

"The doll is so cute. I must buy one then!"

"Where is the local tyrant? Give it to the group of friends with a big underwriting!"

"Buy, buy!"

Finally, Lu Chen said in his blog that these peripheral products have begun to be transported to the peripheral stores of major cinemas. They will certainly be put on the counter on April 2. I hope you can give us more support!

Of course the fans have to support it.

Lu Chen's confidence also comes from his loyal and lovely fans. He can get millions of reward points for a live broadcast. How can he do if he doesn't sell more than 100 million around!

In the face of Lu Chen's counterattack, Wang Xiaoxu was silent. Maybe he was shocked by Lu Chen's handwriting. Maybe he was "waiting to see". In short, he didn't compete with Lu Chen's fans again.

Everyone's attention was quickly diverted.

The publicity of the ghost of a beautiful woman is still in full swing. Lu Chen even broke the previous practice, ran multiple announcements, and went on several programs to promote the film.

Not only Lu Chen, but also Chen Feier spared no effort to use her contacts and influence to build momentum for the ghost of a beautiful woman. The whole Chenfei media fell into a frenzied working state.

Everything, just for the arrival of April 2!

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Second, send it. (to be continued)