Chapter 597

Wang / Xiaoling hurried back to the company before work.

Seeing Lu Chen, she was naturally very surprised and complained that Lu Chen didn't bring her girlfriend.

She is a fan of Chen Feier.

Gao he asked about the 7795 platform cooperation. Wang / Xiaoling said that the contract has been signed. When kaixin.com is officially launched tomorrow, you can put advertisements on the 7795 website.

7795 boasts 50 million + registered members and more than 10 million daily IP visits. Although there must be water in the data, the effect of publicity on its platform is quite good.

Of course, advertising is not cheap.

"This time I came here and brought money..."

In the evening, Gao he and his wife invited Lu Chen to have dinner together. After drinking a few cups in the box, Lu Chen said, "you should be able to get the bill tomorrow. Don't just think about saving money. You have to spend what you should spend, and you have to invite people who should be invited!"

Gao he and Wang / Xiaoling looked at each other. Gao he scratched his head and said shyly, "third, you have made an additional investment, and this time..."

Wang / Xiaoling hurriedly added, "now our company has enough money."

It has been seven or eight months since the establishment of happy mutual entertainment. The monthly office rent, salary and other expenses are at least six or seven million. With the investment of various equipment, the original joint investment of 5 million has been burned out long ago. Lu Chen later added a sum to maintain the situation.

Gao he and Wang / Xiaoling are newly graduated college students. They have no experience in running a company. They have paid a lot of "tuition fees" all the way. Then they have been burning money like this without any income. Naturally, they will not be calm.

When Lu Chen added investment, he didn't dilute their half shares and still kept 10% unchanged. Now he wants to inject money, which brings great pressure to them.

Lu Chen smiled, shook his head and said, "enough? That's impossible!"

After a pause, he continued: "for the game of happy farm, we have to invest at least 10 million in publicity expenses. In the future, we have to continue to add, and then there is the development of new projects."

10 million publicity expenses!

Gao he and Wang / Xiaoling are stunned, because [happy farm] is just a small game. It belongs to the leisure virtual business category in the online game, and the production cost is very low. If it is not developed by ourselves, but commissioned by a mature and experienced company, the cost is estimated to be saved by half.

Lu Chen actually wants to invest tens of millions of publicity fees in [happy farm], which is really beyond their imagination. They can't help asking: "can you earn back the cost with such a high investment?"

They know that Lu Chen is rich, and he is very rich. A song can sell for millions, but such a money burning method makes them feel heartache.

Wang / Xiaoling's original advertising budget for [happy farm] was only one million at most.

Lu Chen patiently explained: "I have confidence in happy farm. I believe it can bring us ten times or even dozens of times in return, but we can't be satisfied with one or two small games. We should have bigger goals."

The memory from the dream world gives Lu Chen a steady stream of inspiration and creativity. After happy farm, happy mutual entertainment can continue to do [fruit ninja], [Plants vs. Zombies], [angry birds] and other hand games that have achieved great success in the dream world.

However, the development of these leisure mobile games is only to lay the foundation for fun and mutual entertainment, and Lu Chen's goal is more ambitious.

"Do you know Xiaoao Jianghu?"

Gao He nodded without thinking and said, "I know. I also bought a hardcover version and put it at home. It's a wonderful martial arts novel. It's well written!"

"Xiaoao Jianghu" is a popular book in the domestic book market at present, and has also set off an upsurge of new martial arts. It has many readers, high praise and a large number of fans.

Lu Chen said: "I have bought all the copyright of Xiaoao Jianghu. It is expected that the film trilogy of Xiaoao Jianghu will begin in the second half of the year."

"Really?"

Gao Horton opened his eyes and showed a surprised look: "that's great. You must play Linghu Chong?"

Lu Chen said with a smile, "let's talk about it at that time. I won't hide it from you. The investment in these three films will reach at least 200 million, which will be the most important project I will operate this year."

Gao he said sincerely, "it will succeed!"

Wang / Xiaoling, sitting next to him, asked thoughtfully, "Lu Chen, are you going to adapt Xiaoao Jianghu into mobile games?"

Compared with Gao He, who prefers to study technology, Wang / Xiaoling has a much more flexible mind, and after more than half a year of honing, she has shown a certain talent and ability in business, so she is acutely aware of Lu Chen's intention.

"That's right!"

Lu Chen clapped his hands and said, "not only hand games, but also real online games!"

If happy mutual entertainment was established at the beginning, Lu Chen mainly wanted to help the couple in front of him, but now his development ideas of happy mutual entertainment have been broadened too much.

Happy mutual entertainment can be integrated into his big IP plan and share the two parts of IP adapted games and animation, especially the game is a very important part of the plan.

A film takes a billion box office in China and is divided into 300 million and 400 million. After deducting costs and taxes, it will be about 100 million or 200 million. However, an online game with excellent production and strong vitality will flow more than 100 million a month. As long as it doesn't fool around, it is simply a hen laying golden eggs.

Of course, this industry is also extremely competitive. Lu Chen's plan is to start with small games such as happy farm, so that happy mutual entertainment will continue to grow and move towards the highest goal.

"The site of happy mutual entertainment is too small now. We must move to a new place in the future. We need to recruit more and more professional talents, animation design, game planning, development engineers, programmers and art designers..."

Lu Chen talked confidently: "so I said that the money in the company's account is not enough at all, and [happy farm] needs a process from online operation to profitability. We can't waste our time here."

Gao he and Wang / Xiaoling have nothing to say. According to Lu Chen's goal, it's not much to hit tens of millions.

[happy farm] and "Xiaoao Jianghu" online games include mobile games, which are completely different. The latter requires too much human and material resources.

It feels like a dream to think that they will still own 10% of the shares in the future happy mutual entertainment.

Lu Chen raised his glass and said with a smile, "don't think about it now. Come on, let's drink to success!"

Tomorrow is the day when [happy farm] is officially launched.

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