Chapter 621

At present, the ratings survey of domestic TV programs is independently completed by the new sight distance company under the State Administration of radio, film and television, which is a state-owned third-party authority.

If ordinary media or viewers want to know the ratings of a TV play or variety show broadcast on the same day, they can see it on the official website of the new sight distance company the next day. There is a very detailed ranking list on the official website of the new sight distance company, which is higher or lower at a glance.

But this is not the case for TV stations. All state-owned TV stations in China can obtain new viewing distance companies or real-time ratings data through special channels.

Because the new sight distance company is relying on the powerful resources of the radio and Television Department to collect the data of digital TV end users and formal webcast platform in real time. Although there is an inevitable delay, its authority is beyond doubt.

Of course, Zhedong satellite TV is the channel connecting the new line of sight company. Tian Tian wants to stay in the TV station in order to get this important data at the first time.

"Good voice of China" opened 1.07% for the first time. After 12 minutes of broadcasting, the audience rating jumped to 1.78% and soared by 0.71%!

If more than 1% of the high start was expected by Tian Tian, such a fierce increase made her heart jump out of her chest and her face turn red.

As an insider, Tian Tian knows very well what this means.

This is a precursor to the popularity of the program!

Today's TV audience has no way to compare with that in the past. In the era of no network before, the most important pastime for everyone is watching TV. Therefore, many excellent TV dramas or programs can often achieve extremely high ratings, often dozens of percent, and constantly emerge viewing myths.

Now, with the advent of the era of science and technology, there is a diversified and multipolar situation of entertainment. Young people are more interested in online entertainment. Fewer and fewer people are willing to sit in front of the TV and have higher and higher requirements. The competition of hundreds of TV stations has long killed the TV market into a red sea.

Correspondingly, it is no longer possible for TV dramas or variety shows to create the previous data. Many variety shows can be regarded as brand programs with an average audience rating of 0.5%.

The remote control is in the hands of the audience, and now the audience is very impatient. If a new program fails to attract them at the beginning, they just need to gently press the remote control in their hands, they will have hundreds of other choices.

The key to the beginning is like a new novel. If you don't catch people at the beginning, readers won't buy it.

So how can Tian Tian not be excited when the ratings of "good voice of China" hold a beautiful male line on the screen?

Of course, she knew that it was definitely too early to celebrate the victory now. At least she couldn't really know until the dust settled after the program was broadcast, so she tried not to be rude on the spot.

However, the former colleagues in the guide room did not have so many scruples and congratulated Tian Tian one after another.

"Mr. Tian, Congratulations!"

"It's definitely a hot result. I estimate that the average of the first phase tonight will break 2."

"There must be no problem breaking 2. It is possible to rush 3!"

"Sister Tian Tian, you must treat!"

We are also really happy for Tian Tian. Although the latter has already left Zhedong satellite TV, his popularity in Taiwan has always been very good. A few days ago, he hosted a banquet in Shangri La Hotel and entertained a group of colleagues.

In addition, the popularity of "good voice of China" is also of great benefit to Zhedong satellite TV and everyone. The annual advertising performance of the TV station is related to everyone's year-end bonus!

Although the "good voice of China" has just started, it's too early to congratulate, but it's certainly right to ask for a good compliment first.

"That's right. Tian Tian wants a treat!"

Just then, the door of the guide room was pushed open, and a middle-aged man came in with a swagger.

"Gao Taichang!"

Seeing the visitor, everyone got up one after another, even Tian Tian was no exception.

The middle-aged man is Gao Guangzhi, the head of Zhedong satellite TV. He is a famous young man in the radio and television system. He has been transferred to Zhedong satellite TV as the head of Zhedong satellite TV for less than two years. He has carried out drastic reform on the TV station and has a high prestige in the station.

Under the leadership of Gao Guangzhi, Zhedong satellite TV station has launched attacks everywhere in self-made dramas and variety shows, gradually improving Zhedong satellite TV's influence in the industry, and advertising revenue has increased significantly.

The cooperation between Zhedong satellite TV and star factory media was also promoted by Gao Guangzhi.

So even Tian Tian, who is reserved and charming like a princess, is very clever in front of Gao Guangzhi, and she is indeed the younger generation of the latter.

Gao Guangzhi smiled, raised his hand and said, "everyone sit down and continue to work. Don't worry about me."

That's what I say, but how many can sit?

Tian Tian asked curiously, "director, why are you here?"

Gao Guangzhi smiled and said, "why can't I come? I'm here to see the ratings of this program."

Tian Tian is proud: "didn't let you down?"

Gao Guangzhi said: "don't be happy too early. It's a good start. The key is whether you can stick to it."

Tian Tian nodded obediently, looking like an honest child.

While they were talking, the data on the screen was still improving slightly.

This is very rare. You should know that now is the advertising period. Generally speaking, there will be a temporary decline in ratings during the advertising period, because there are always impatient TV viewers who change channels at this time.

Such a scene surprised Gao Guangzhi.

At the beginning, he advocated to cooperate with star factory media and introduce "good voice of China" by purchasing broadcasting copyright. Otherwise, he chose the self-made reality show program proposed by others. On the one hand, he was to deepen the reform process of TV station and on the other hand, he was optimistic about this cooperation.

In addition, Tian Tian's family is also involved.

But Gao Guangzhi didn't expect that the ratings of "good voice of China" were so excellent. It was a dark horse to open high, which made him feel that he had made mistakes in cooperation and negotiation in the past.

You should know that the contract between the two sides pays dividends according to the ratings. The higher the ratings, the more benefits Zhejiang satellite TV has to give up.

But the idea only flashed in his mind and disappeared in an instant. The higher the ratings of "good voice of China", the greater the advertising revenue of Zhedong satellite TV, and the influence it brought can not be measured by direct interests.

This is a win-win cooperation!

Just before Gao Guangzhi changed his mind, the advertisement on the big screen ended and the picture returned to the program site.

--------------

First, send it. (to be continued)