Chapter 629

The sale of happy farm was originally planned by Lu Chen.

This casual interactive game is a small pathfinder for his big IP plan. He never wanted to eat to death. Quick cash out is what he needs.

Because in Lu Chen's memory, there are many similar ideas, so he doesn't worry about the problems after selling.

Most importantly, with hundreds of millions of funds, happy mutual entertainment can grow up at the fastest speed, absorb talents, accumulate experience and move towards a higher level!

Of course, transactions involving hundreds of millions of dollars are not so easy to reach. The two sides must have a tug of war in bargaining. If they want to achieve win-win cooperation, they need both persistence and compromise.

Lu Chen has little experience in this regard, but he has always believed that professional things should be completed by professionals, so he specially hired a foreign aid team to lead the transaction negotiation.

Li Mushi was very proud. On the third day Lu Chen called her, a capable team flew from Beijing to Hangzhou and will negotiate with Feixun game on behalf of happy mutual entertainment.

The five person team first comprehensively evaluated the value of kaixin.com and happy farm, made a set of detailed business evaluation documents, and then contacted the representatives of Feixun game on this basis.

At the same time, they deliberately released the news that happy mutual entertainment intended to sell happy farm, which immediately attracted the attention of many capital giants and added a thick stack of chips to their own negotiations.

Lu Chen completely ignored how the foreign aid team operated, fully released the power of negotiation, and continued to record the program of "good voice of China" with Chen Feier.

After the fourth episode, the audience rating of "good voice of China" has risen to the point of astonishing peers. The highest audience rating of 5.2% / average audience rating of 4.48% is simply sweeping the variety show market, creating the highest record in recent ten years.

If we compare it with the reality show, that is, the super girl launched by Xiangnan satellite TV in that year can be compared with it. However, after super girl, Xiangnan satellite TV, known as the overlord of local satellite TV, has never launched a variety show that can be compared with it.

"Good voice of China" has become a phenomenal variety show, which undoubtedly gives eastern Zhejiang satellite TV a momentum to comprehensively challenge southern Hunan Satellite TV.

Zhedong satellite TV premiered "full house of romance" last year and "good voice of China" this year. It can be said that it is heavy handed and frequent. Its cooperation with Lu Chen is very good, and its performance and reputation have been greatly improved.

In this way, the pressure of Xiangnan satellite TV is great.

The domestic TV market is also a highly competitive market. Dozens of satellite TV stations and hundreds of TV stations are scrambling for resources and advertising share. There is also a CCTV giant. Although the current position of Xiangnan satellite TV is beautiful, it is also facing a lot of tests.

Beijing Satellite TV, Shanghai Satellite TV, Zhedong satellite TV Xiangnan satellite TV has more than one opponent.

With such a strong performance of Zhedong satellite TV, how can this satellite TV station, which started with entertainment, not be worried?

At night, Xiangnan Shacheng, Xiangnan satellite TV building.

As the night falls, the city with millions of people has long been a beacon for thousands of people. The satellite TV building in southern Hunan is also brightly lit. The signal tower standing high on the roof flashes fantastic light, becoming the most obvious landmark nearby.

This 39 storey building has an extraordinary influence in the domestic entertainment industry. Countless stars, including Hong Kong and Taiwan star artists, are very willing or even sharpen their heads to go in and record programs.

Over the past ten years, with its flexible mechanism and bold style, Xiangnan satellite TV has become unique in local satellite TV stations, and many brand programs with high ratings have emerged, second only to CCTV in terms of influence and revenue.

But now it is becoming more and more difficult for Xiangnan satellite TV to keep its position of seeking defeat alone.

In the small meeting room on the top floor, all the lights are on. More than a dozen senior executives of Xiangnan satellite TV are in a meeting. Everyone looks serious and stares at the picture data displayed on the projection screen.

These data are like a sharp dagger hanging above their heads, making them out of breath.

LV Zhenhai, the newly appointed deputy director and program director of Xiangnan satellite TV, presided over the meeting.

LV Zhenhai is not yet 40 years old. He is a representative of the youth group of Xiangnan satellite TV. He has entered Xiangnan satellite TV since he graduated from Communication University of China. He rushes up from the grass-roots level step by step. Undoubtedly, he has great strength and skill.

In the past two years, the dilemma faced by Xiangnan satellite TV is the most important reason why the superior has vigorously promoted the young faction, and LV Zhenhai also needs to show a brilliant achievement to convince people.

He looked around like an eagle patrolling his territory, with a striking edge in his eyes.

None of the directors, directors and editors here dared to look at LV Zhenhai. The atmosphere in the conference room was very depressing.

No one wants to touch LV Zhenhai's mold at this time. He is regarded as a weak chicken of a terrible monkey.

LV Zhenhai was a little disappointed. He reached out and knocked on the table. He said in a deep voice: "you have seen these data. Since this year, the ratings of our TV dramas and variety shows have declined, and several trump programs are not optimistic. It is expected that the increase of advertising revenue in the whole year will not exceed 3%!"

"How much was last year?"

After a pause, LV Zhenhai fixed his eyes on a half bald middle-aged man, who wiped the sweat on his forehead and replied in a low voice, "it's 5.7%."

“5.7%…”

LV Zhenhai pulled his lips and put on a sneering smile: "I remember 11.8% in 14 years and 27% in 13 years. How much has the growth rate decreased?"

No one answered his question again.

Advertising revenue is the lifeblood of TV stations. Especially for satellite TV stations, money is not everything. Without money, it is absolutely impossible. Those satellite TV stations in remote provinces are almost becoming advertising stations.

Why? It's not just money. Now the state's subsidies to satellite TV stations are decreasing year by year. For satellite TV stations, the difficulty coefficient of maintaining balance of payments and even profitability is getting higher and higher.

Xiangnan satellite TV has a big business, its expenditure is increasing year by year, and the growth of advertising revenue has fallen to the current level. It is already a deep crisis, but anyone with a little mind can see it.

LV Zhenhai, who just came to power, accepted that although it was not a mess, it was absolutely right to say it was a hot potato.

His pressure is greater than everyone here!

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