Chapter 636

The first season of "good voice of China" was premiered on Eastern Zhejiang satellite TV on May 19. By the time colleges and universities across the country began their summer vacation, it had been broadcast for seven consecutive periods.

This novel singing reality show has attracted much attention from the beginning. The lineup of four top-notch tutors has earned enough attention, and the audience rating of the premiere has not been disappointing, with an average audience rating of 2.26% and a maximum audience rating of more than 2.50%, ranking first in the domestic TV variety show.

But what really makes people stunned is still behind. In the subsequent issues, "good voice of China" simply swept the market, and the ratings rose steadily. It easily broke through the threshold of phenomenon level and became the most eye-catching variety show in recent years.

By the seventh issue on June 30, the average audience rating had reached an appalling 6.35%, crushing another talent show in the second place into slag!

While shocked, colleagues in the industry also conducted in-depth research on the program of "good voice of China".

"Good voice of China" is undoubtedly very distinctive. Compared with the previous similar programs that quickly become routine, it has many innovations in form.

The most obvious is undoubtedly that the four tutors have turned their chairs. The idea of tutor blind selection is really amazing. It first ensures the fairness of selection. It does not look at people, does not look at faces, but only listens to voices, which is fully in line with the theme of the program.

After "good voice of China" became popular, there were many imitation shows on the Internet. Many netizens used their own swivel chairs or office chairs as props to imitate blind selection. They became addicted to tutors. The funny videos they made were very popular, and the number of hits was very high.

Then, the two-way choice between tutors and contestants is another highlight. In previous programs, judges chose contestants, but contestants in "good voice of China" can choose tutors. As long as more than one tutor turns around in blind selection, they have the right to choose.

When many tutors turned around, the tutors even fought for the student, which greatly increased the interest of the program and the suspense of choice, so the audience felt special.

To the back of the tutor team PK, PK of different tutor teams can undoubtedly firmly grasp the hearts of the audience.

In addition to these highlights, "good voice of China" has many small details. For example, in this program, singers can only sing Chinese works, and foreign language songs can't be on the table. Although some singers who are good at English songs expressed dissatisfaction with this, they can't shake the decision of the producer.

Although this is a small rule, it makes the audience have a high degree of favor and recognition for the good voice of China, because in the past singing talent shows, many singers like big show English songs, but many judges especially like it, and then the vast majority of the audience can't understand it, which virtually widens the distance.

With novel ideas, grounded rules, excellent players and a strong team of mentors, the success of China's good voice is by no means a fluke.

The super high ratings of "good voice of China" have also brought great benefits to the program producers and broadcasters.

The first is star factory media. Originally, it was an unknown young newcomer in the circle. No one knew it except in the small circle in Hangzhou.

But now, the name and logo of star factory media have been transmitted to the TV screens of thousands of households with the good voice of China. The strength of the limelight is ashamed of the peers, and people seeking cooperation are almost breaking the threshold.

The good voice of China produced by star factory media signed a gambling agreement with Zhedong satellite TV. The money is calculated according to the ratings. The higher the ratings, the more money you can get. Therefore, the rising high ratings brought star factory a rolling source of money.

However, Zhedong satellite TV is very happy with the money, because the ratings of the program are directly linked to the advertising revenue. Although the advertising prices of title, sponsorship, plug-in and so on signed in the early stage are not very high, if new brands want to squeeze in, they have to pay a lot of blood.

In addition, Zhedong satellite TV still holds the advertisement of good voice concert in its hand. Now the price has been raised to an amazing level, and many big brands are looking for advertising cooperation in the next season.

Therefore, no matter how much money is allocated to star factory media, it is nothing compared with these advertising expenses.

In such a good situation, Zhedong satellite TV is brewing to invite public bidding for the advertisement of China good voice in the second quarter of next year according to the model of CCTV.

Zhedong satellite TV must have made a lot of money, but making money is on the one hand, on the other hand, Zhedong satellite TV has fought a happy turnaround in variety shows, which has greatly expanded its influence.

"Good voice of China" is so popular that the best singer of Xiangnan satellite TV and "sing China" of Beijing Satellite TV, which originally started in June, have been delayed. It is expected that the audition will not start until the end of July.

Although the explanation given by the two satellite TV stations is the organizational reason, everyone knows that this is just an excuse. The real reason is that neither of the two TV stations has any confidence to be rigid with the voice of China. In order to ensure the ratings, they have to avoid the edge.

The capital satellite TV is not enough. As the number one overlord in the local satellite TV station, Xiangnan satellite TV has also chosen to avoid the war. Even if it is a wise move, it still makes people feel a very different taste.

In addition to star factory media and Zhedong satellite TV, the four mentors have also gained a lot of popularity and attention through this program. Lu Chen and Chen Feier have just returned. Their popularity is already very high. Shi Fang and Liao Jia really return to the public's sight and reach a new height on the basis of the original profound information!

As for the students, the singers who performed the best in the first seven periods have become popular. Their personal post bar has been quickly established, the number of attention has increased sharply, and they have their own market value.

The most typical is an Xin, an unknown bar singer, who was offered more than 100000 yuan for a performance. Although it is only a temporary offer, it is enough to prove her popularity.

This is the cluster effect brought about by phenomenal programs. Everyone is a winner. The brand effect formed by the good voice of China in a short time will only bring greater and greater benefits.

This already famous brand belongs to star factory media, and Lu Chen and Chen Feier jointly hold a large share of star factory media. Compared with Lu Chen's previous investment in happy mutual entertainment, the return is not inferior!

This undoubtedly puts a new halo on Lu Chen again.

On July 2, Lu Chen drove back to his hometown in Binhai from Hangzhou with Chen Feier and Lu Xue, who had just spent the summer vacation, plus a special guest.

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