Chapter 639

Beijing, new era art park, Chenfei media headquarters.

The buildings that have been renovated and decorated seem to have just been completed against the background of the surrounding green trees and small lakes. They exude a sense of modernization.

The large logo made of high-grade aluminum alloy and the four characters "Chenfei media" are embedded on the cyan gray wall, shining in the sunshine.

The logo of Chenfei media is designed by a famous designer in Beijing. It adopts the two English initials of "C" and "F", which are cleverly combined, flexible and elegant.

With the release of the film "ghost of a beautiful woman" all over the country, and now the popularity of "good voice of China", this logo is also familiar to more and more audiences.

The lower floor of Chenfei media headquarters, the original exhibition hall of Yu Jizhong studio, has been transformed into a large indoor studio and special effects studio.

The special effects studio of Chenfei media is undoubtedly a very special existence.

This special effects studio was named "dream workshop". Although it was established for a short time, its personnel and investment scale greatly exceeded that of other departments in the company.

Not counting the expensive high-tech studio, the high-end professional computer equipment of menggongfang studio alone burned 15 million, not counting other special effect production equipment.

Lu Chen's investment budget for dream workshop is 100 million, but this seemingly amazing fund can't burn for a long time for a special effects studio like a golden gobbler.

The special effects production of film and television plays has always been a project with large input and output. Ordinary film and television companies can't afford to play at all. In China, even large film companies outsource the special effects production to professional companies, including famous studios in Japan, South Korea and even Hollywood.

Like Chenfei media, it is really rare to have a large special effects team, which many people in the industry disapprove of.

The production of special effects costs too much, and the self built studio costs more. Not to mention the investment in equipment, the allocation and training of personnel are a big problem. The really top talents are basically concentrated in developed countries. The special effects engineers in China, including the second and third class of Xiangjiang, can't be used much, the lack of experience after graduation from colleges and universities, and all kinds of adverse factors add up, It will definitely become a big burden on the operation of the company.

Many people don't understand how Lu Chen set up his own special effects studio. From the perspective of operation, the risk is too great. They think Lu Chen is too confident and inflated.

But Lu Chen created the dream workshop for a reason.

First of all, this special effects team serves his big IP plan. In the future, the in-depth development of martial arts big IP copyright involves a large number of special effects production, whether making movies or TV dramas.

Outsourcing all these very important things to other companies is not the best choice. First of all, martial arts is a very localized thing. The special effects teams in Europe, America, Japan and South Korea lack the basis of understanding at the cultural level, so they must spend a lot of time and energy on running in, and the cost must be high.

On the other hand, although the domestic special effects studios and special effects production companies have developed rapidly, they are far inferior to foreign countries in terms of technology accumulation and experience. They can only adopt the low-cost strategy to survive, and the domestic film and television companies in turn lower the price.

The film and television special effects are really a vicious circle of price and goods, low price and low quality. As a result, a large number of so-called "Wumao" special effects appear on the screen, which are ridiculed and criticized by the majority of the audience.

Therefore, those domestic blockbusters that invest hundreds of millions of dollars must first choose the American Hollywood team to make special effects, but the final finished products are always one chip and two chips worse than the real American blockbusters. In addition to insufficient capital investment, on the other hand, it is also because the voice is controlled by the other party.

Lu Chen didn't want people to hold the key when he established the dream workshop. Maybe this road is very difficult. The initial investment is huge and there is little output, but he is willing to lead the team to work together to break into his own world.

Because only Lu Chen himself knows what special effects he wants most!

In the room adjacent to the studio, the air conditioner is fully turned on, dozens of computer equipment are running, the whole wall is occupied by large and small LCD screens, and in front is a long work console.

The 75 inch home screen shows the picture of the vast starry sky. A spaceship with great science fiction color is slowly passing through the vacuum, and the tail spits out a blue flame. Although it is silent, it still gives people a very shocking feeling.

The target of the spacecraft is the blue earth!

"Very good..."

Lu Chen nodded with satisfaction and said to the middle-aged man standing beside him, "it's hard for you."

The middle-aged man is a special effects engineer dug by Lu Chen from Xiangjiang. His name is Li cha. In his early years, he graduated from USC (University. Of. Southern California) and studied post effects.

USC is located in downtown Los Angeles, California. It was founded by the supervision committee in 1880. It is the oldest private university in California and the West Bank of the United States. It is also one of the world's leading private comprehensive academic and research universities. Its film specialty has the best reputation in the industry.

It's really easy for film graduates from Nanjing University to find a job in Hollywood. Li Cha is no exception. He once worked in many special effects production studios. He returned to his hometown Xiangjiang five years ago for personal reasons and served as the chief special effects Engineer in a special effects company in Xiangjiang.

Li Cha has also participated in the special effects production of many blockbusters at home and abroad. He has rich experience. Lu Chen was able to dig this great talent. In addition to offering the highest salary in the industry, another important reason is that the other party had serious differences and contradictions with the senior management of the company he worked for at that time.

Thanks to Chen Wenqiang, the director of Xiangjiang studio, who was well informed enough to contact Li Cha at the first time after learning the inside story, he was able to dig corners successfully.

Li Cha is stubborn and has an artist's temper. He is willing to go to the capital to manage the dream workshop team. In addition to the various conditions promised by Chenfei media, he also appreciates Lu Chen himself.

"The details are not good enough..."

For Lu Chen's praise, Li Cha looked serious, shook his head and said, "there are also some problems in rendering color matching. They have too little experience and many problems."

Li Cha has strict requirements for the projects he handles. He brought this habit from Hollywood, but when he came to Xiangjiang, he was acclimatized, because the higher the requirements, the higher the cost investment, which is also the reason why he disagreed with the top management of the company.

Lu Chen said with a smile: "take your time, this is just the beginning..."

Lu Chen has enough patience and is willing to pay for it, because he believes it is definitely worth it.

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