Rongcheng, Xueyuan Road.
It's Saturday. Today, the weather in Rongcheng is particularly sunny, sunny and the temperature is appropriate. Therefore, the business district along Xueyuan Road is particularly lively. Students from several universities around have come out to shop, play and date
Xinhua Bookstore, located in the golden position of Xueyuan Road, is even more overcrowded. Every weekend, many students come here to buy teaching materials and counseling materials, or look through new books. Generally speaking, writers sign on the second floor of the bookstore at weekends.
Entering the network era, the business model of Xinhua Book Company has also changed greatly. In addition to selling books, it has also carried out diversified operations. The renovated book city has coffee shops, milk tea ice cream shops, as well as various audio-visual equipment and even toys.
In the past, radio and player, MP3, genuine tape, CD, DVD and so on were all best-selling goods in the bookstore, but now few people buy CDs. Everyone is used to buying and downloading digital music on the Internet.
Therefore, the scale of display cabinets selling these commodities has shrunk greatly and retreated to the corner, but it has not died out, because most singers who produce albums often sell physical CDs and peripheral products through the channels of Xinhua Book Company.
Those tape players in the past have now been replaced by more beautifully packaged USB flash drives, CD sets, dolls, hand-made and so on, as well as large star publicity posters.
[original dream -- grand release of Tong Xinyao's first album!]
Today, the publicity theme of Xinhua Book City video and entertainment exhibition area on Xueyuan Road, Rongcheng is clearly expressed through color printing posters, color spray banners, Yilabao, etc. hung high above the counter.
However, many people are unfamiliar with the name Tong Xinyao and have little interest, but many students recognize the smiling girl in the poster.
"Tong Xinyao, it seems that she is the third runner up of the good voice of China!"
"Yes, I've seen her singing. It's not bad."
"Wow! She has a new album now?"
While people were talking, the large screen TV hanging on the wall of the exhibition area switched the picture, and the beautiful music melody poured out from the high fidelity speaker.
"If pride is not captured by the sea of reality,
How can you know how to work harder,
Only then can we go far away.
If dreams never fall off a cliff,
that was a close call,
How can you know persistent people,
With invisible wings.
Plant tears in your heart,
Will bloom brave flowers,
In the tired time,
Close your eyes and smell a fragrance,
……”
In the TV, a girl is running along the path full of flowers. She wears a ponytail. Her face and forehead are full of crystal sweat. Although she is tired, her eyes are bright and firm.
She ran against the wind and accompanied by the song. In front of her, there appeared the picturesque Mediterranean and the Greek stone houses standing by the sea
The original dream!
The refreshing, thorough and vibrant song quickly spread throughout the book city. The MV picture appeared on all TV screens and attracted the attention of men and women in the book city.
Today, the customers who patronize Xinhua bookstore are mainly students, many of whom are young people in their twenties. This is the first time they have heard this song that expresses their feelings and is full of inspirational spirit.
“……
The first dream is firmly in hand,
Where you want to go most,
How can you return halfway!
The original dream will definitely arrive,
Realized my real desire,
To be able to count to heaven!
……”
The song is telling people that no matter what difficulties and setbacks they encounter, they will never give up as long as they adhere to their "original dream" and recall their efforts to realize their dream.
Only by working hard to adhere to their dreams, can they realize that day!
Youth is flying. It is the time when there are most dreams. This song undoubtedly touched the hearts of young men and girls. The impassioned melody and struggling lyrics undoubtedly moved them deeply.
Unknowingly, the video and entertainment exhibition area on the second floor of Xinhua Bookstore surrounded many customers.
On the large poster, Tong Xinyao smiles at everyone, full of sunshine and self-confidence.
……
On December 16, the first solo album of Tong Xinyao, a contracted artist of Chenfei media, was released in Xinhua publishing houses all over the country, and the digital version was simultaneously sold in Feixun music.
As early as last month, this album launched a crowdfunding activity on crowdfunding.com. Because there was a signboard produced by Lu Chen himself, the results of crowdfunding pre-sale were quite good and ranked among the top new singers this year.
Compared with the crowdfunding pre-sale, the online and offline sales results in the next three days are the key to determine the future fate of this album. Chenfei media has also made careful preparations for this.
Unlike many well-known entertainment record companies in the industry, before the album was released, Chenfei media did not carry out large-scale and high-intensity promotion of Tong Xinyao, or hire professional public relations companies to hype.
This makes people feel that Chenfei media doesn't seem to pay much attention to Tong Xinyao and is unwilling to spend great efforts on marketing.
There is even a rumor in the circle that Chen Feier doesn't want a new person in the company who can threaten her status, so she won't invest too much in Tong Xinyao and has to press Tong Xinyao.
Such rumors actually have a market, and even some unscrupulous media have exposed them in obscure writing.
However, both Tong Xinyao himself and the employees of Chenfei media know that this rumor is completely nonsense. It is true that the company has not vigorously promoted it. However, there is a lot of investment in this album.
In the album, the MV shooting of several songs, including the main song "original dream", was completed in Crete, Greece, a world-famous tourist resort. This investment alone cost millions!
There is no hype, but the production is not vague at all, and the investment in sales terminals such as Xinhua book city is not cheap. It can be said that good steel is used on the blade.
On December 17, the 24-hour sales results of "original dream" were released. Among them, 37560 sets (pieces) of CD records including commemorative sets were sold (received), and 51350 pieces of Feixun music were sold!
This achievement immediately caused a sensation in the industry.
There is no fuss about the sales of physical albums in front because crowdfunding comes first, but the sales of more than 50000 digital albums are amazing.
You know, Lu Chen launched his first album "you at the same table" a few years ago, and the 24-hour sales of Feixun music are only more than 60000.
People seem to see a rising star in the singing world!
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Note: original dream by Yao ruolong / by Nakajima Meixue