Many people don't know that CCTV also makes films. It has a professional film production department and shoots more than a dozen films every year. It is not inferior to large film companies in terms of scale, strength and output.
However, CCTV's films are mainly documentaries, followed by self-made dramas. The channel of broadcasting is not the cinema, but its own film channel, which is sold overseas at the same time.
In recent years, the film department of CCTV began to set foot in the field of commercial films, participated in the shooting and production of many commercial blockbusters, and achieved quite good results.
Of course, from the perspective of commercial film companies, it is undoubtedly a good thing to cooperate with CCTV. There is no doubt about the strength of the latter, its strong publicity and promotion ability, and its production and shooting level is the top in China.
But CCTV's brand is too big and its eyes are very picky. Not everyone is qualified to cooperate with them.
Lu Chen has been in the film and television industry for a long time and naturally knows some inside stories. Therefore, when Dong Fanghao, director of CCTV film production department, personally approached him to discuss cooperation in shooting Xiaoao Jianghu, he was more or less surprised.
"Our department became independent at the end of last year..."
Dong Fanghao is in his 40s. He is handsome and well-dressed. The appearance of a typical successful person doesn't have the temperament of people in the system. He is more like an elite galloping in the mall.
For Lu Chen's doubts, he explained with a smile: "a new video company has been established to engage in film shooting, production and promotion. Although it is still subordinate to CCTV, it is responsible for its own profits and losses."
Lu Chen suddenly realized that he was naturally very clear about Dong Fanghao's purpose.
New video is like a son of CCTV. No, more accurately, it's a grandson, and it's one of them. It was always provided with delicious food and drink in the mansion. Now it's independent.
Independence is certainly not a bad thing, which means greater autonomy. However, although the blood relationship is still there, I have to rely on my grandson to earn money regardless of his grandson's food and drink.
Dong Fanghao is also the general manager of new video. He has a large number of people under his command. Where can he not worry?
In the case of being unable to fully rely on CCTV, the new video naturally can't stand up. Taking the initiative to find business opportunities and explore the market is the way to survive.
Nevertheless, the background of the new video is still something that no one can ignore!
Lu Chen couldn't help but have a strong interest. After thinking about it, he said, "director Dong, I very much welcome to cooperate with new video, but at present, Xiaoao Jianghu has many partners, so I'm afraid we still need to sit down and discuss the specific cooperation plan in detail."
After Chenfei media released the news of the big movie "Xiaoao Jianghu", many people came to the door. Except for the inherent cooperation units, the major domestic film companies and cinemas basically expressed their interest in cooperation.
Not to mention inside the circle, a large number of guys waving money outside the circle have broken the threshold. Because the novel of "Xiaoao Jianghu" has a considerable influence in China, it has created a large number of fans of new martial arts novels. Coupled with the marketing promotion of Chenfei media, it seems to have become a hot IP with huge market potential.
The most important thing is that both Lu Chen and Chen Feier will play "Xiaoao Jianghu", and the director has targeted Chen Guozhi. With the participation of these three top celebrities, it will be difficult to lose money unless it is random shooting and fooling.
Has Chenfei media ever done business at a loss? The answer is clearly no.
So it's normal for new video to get involved.
Lu Chen is also welcome. Who do you cooperate with, not cooperation? The key is whether it can bring benefits.
New video has enough qualifications, but the premise is not too greedy, and Lu Chen has to take good care of all aspects of interests.
In just over three years since his debut, Lu Chen, from an unknown boy in an underground dwelling to a top star with more than one billion assets, not only relies on the memory wealth from the dream world, but also because he knows the truth that "justice helps more than justice, while injustice helps less", and is willing to give up his immediate interests in exchange for long-term development.
People who like to eat alone are not welcome everywhere, but knowing benefit sharing does not mean that they do not have their own persistence and bottom line. Lu Chen has always done well in this regard.
Dong Fanghao said positively, "of course. I came here today mainly to meet Mr. Lu. We will have opportunities for cooperation in the future. Even if this time is not successful, there will be next time and next time."
Lu Chen said with a smile, "thank director Dong for his understanding."
They looked at each other and smiled. Dong Fanghao stood up and prepared to leave, because Lu Chen came to rehearse today.
Lu Chen looked a little moved and wanted to say something more, but hesitated.
Unexpectedly, Dong Fanghao was very sharp. He immediately asked with a smile, "Miss Lu, if you have anything, just say it!"
He sat down again: "as long as I can help, it's no problem."
Lu Chen was hesitant to say. Seeing that Dong Fanghao's attitude was so firm, he simply shook it off: "I have an idea..."
With that, he asked his assistant to bring the tablet, opened the scheme document stored in it and showed it to Dong Fanghao.
Lu Chen's idea didn't come into being for a long time. He appeared during the competition with Li Zhecheng in South Korea. That is to hold a large-scale casting activity for the big film "Xiaoao Jianghu"!
The form of casting activity refers to the current popular reality TV programs, and the selected objects are young people who have studied martial arts, such as traditional martial arts, Sanda, free fighting, taekwondo, judo, etc. The purpose is to select excellent people to participate in the film and TV series of Xiaoao Jianghu and the shooting and production of martial arts IP in the future.
Lu Chen's preparation for the martial arts IP plan began very early. The Lujia class is one of the teams he built for the plan. However, the current number of members of the Lujia class is small, and it's not enough to make martial arts films. It's even worse to make a long TV series.
Therefore, the expansion of lujiaban is imperative, and engaging in a corner selection activity is undoubtedly the most convenient and fast way to select excellent talents!
Originally, Lu Chen intended to cooperate with Beijing TV, but today he met Dong Fanghao. He wondered if he could cooperate with CCTV to make this talent show?
Because it is easy for CCTV to crush Beijing TV in terms of strength and influence. Because the film is about to start shooting, he doesn't leave much time for this activity, so he needs strong partners to solve many problems.
If CCTV is interested, it is undoubtedly the best choice.
As for the film casting activity, Lu Chen named its theme - the capital of the storm in all directions!
---------------------