Chapter 818

The original novel of Xiaoao Jianghu was first published on Inspur reading and appeared in the form of online novel. At the beginning, it did not cause much impact, and the readers had few clicks.

However, gold was first seen in the waves. The light of this novel, which pioneered the new school of martial arts, could not be covered up after all. It was loved by a group of readers, spread in the online world, and finally printed in large quantities.

So far, Xiaoao Jianghu has been reprinted five times, with a total of more than ten million copies. It has also been translated into many languages and published abroad, with countless fans.

After Xiaoao Jianghu, the legend of shooting and carving heroes created by the same author took over the banner of the new school of martial arts, and just listed on the hot sales list of Xinhua Book Company, showing a strong strength.

In addition, Chenfei media announced to buy the adaptation copyright of Xiaoao Jianghu. As long as the industry in the circle is not stupid, it can be seen that a hot IP is taking shape and the market potential is huge.

Most importantly, many people have superstitious admiration for Lu Chen, because the projects he involves have never failed, all make a lot of money, and let the partners eat their mouths full of oil.

Since Lu Chen bet on martial arts IP, who doesn't want to follow?

Unfortunately, it is unrealistic to cooperate directly with Chenfei media. It is not a matter of money, but Chenfei media is very picky about its partners. This fat meat is not so easy to eat.

Since the cooperation fails, let's do it by ourselves. After Chenfei media announced the shooting of the big film "Xiaoao Jianghu", many large companies in the industry have set up projects to shoot film and television works of the same type, together with the copyright of many novel works following the trend of "Xiaoao Jianghu", which has been hot sold and severely hyped in the market.

The competition is so fierce that it is natural that some people take the wrong side of the sword.

Some time ago, Dadi film's "new seven heroes and five righteousness" was very popular. Starring Gu Lei not only jumped up and down in his blog, but even challenged Lu Chen and rubbed the heat with his life.

Although Gu Lei was despised and denounced by Lu Chen's fans, his brazen effect of rubbing heat was really good. He not only made his fame hot for a wave, but also was well known by many people with the new seven heroes and five righteousness. If Lu Chen hadn't suppressed it later through his interaction with Chen Feier, he would have made a lot of money.

With the "successful precedents" such as Gu Lei and the "new seven heroes and five righteousness", there are naturally many people who have learned something, including those who have good means and choose to suddenly "light their sword" at the critical moment.

Sword refers to the upcoming summer!

The swordsman is Marriott film, which has recently gained a reputation in the film and television industry.

Marriott pictures is a new recruit in the film and television industry. It has only been established for a few years, but its origin is very large - a wholly-owned subsidiary of Marriott group.

Marriott real estate, the core of Marriott group, is one of the top ten real estate developers in China. It can be said that it is rich and powerful. It showed great ambition when it just entered the film and television industry. It signed a number of heavyweight star artists to join it, which made the industry jittery.

At the beginning of this year, Marriott Film Co., Ltd. spent a lot of money to buy the film and television copyright of the popular new martial arts novel "a trip to the Jianghu", and announced that it would start shooting this film this year, with a total investment of 150 million.

At that time, this caused a great sensation in the industry. Many people were amazed by the handwriting of Marriott film. Many people were happy to see a good play and wondered what kind of situation would be stirred up when this giant entered the Red Sea!

However, what is unexpected is that since Marriott film announced the shooting of "young people in the Jianghu", no heavy news came out, and it suddenly became silent, which makes people feel a little confused.

Later, some sporadic news showed that Marriott film was not talking about fun, but really put into shooting, but they even kept a very low profile in the Startup Ceremony, so that there was not much media coverage.

Now is the information age and the era of information explosion. Marriott film plays a low-key role. Naturally, no one has nothing to do to hype. Together with the popular IP influence of "young people in the Jianghu", the influence has been weakened a lot.

Even some people in the industry secretly ridicule Marriott film and think that Marriott film is inexperienced and wronged. It's a question whether it can be shot or not. Maybe a lot of money will be wasted in the end.

Similar cases are not uncommon. Although the film market is very popular now, many film and television companies have made a lot of money and attracted countless capital to bow down. They don't see the countless bones inside!

However, the result was a slap in the face. On June 5, Marriott film suddenly released the first trailer of "a trip to the Jianghu" on its official V!

At the same time, the film V of "young people in Jianghu" was officially launched on Langchao blog. Many famous actors involved in the film forwarded official V at the same time, which opened the curtain of publicity at a lightning speed.

Many insiders in the circle were shocked by the fact that they were outside Jiao and inside Nen. Marriott pictures did a great job in confidentiality. There was no news leaked in advance. Suddenly, there was a lot of news. It was taken off guard!

All of a sudden, the movie "travel in the Jianghu" became a hot spot on blogs and the Internet.

Official V's trailer was widely forwarded.

As far as the trailer itself is concerned, there are undoubtedly many highlights. Both the character modeling, fighting scene, stunt effect and soundtrack are quite excellent. The carefully edited 2:20 second video has reached the due level of the blockbuster.

Several famous actors appeared in the trailer, which immediately attracted the attention of a large number of fans.

The sudden force of Marriott film undoubtedly puts great pressure on its peers, especially those who are shooting and making similar films.

The new style martial arts films have been hot enough and long enough. Marriott film is the first to release the trailer, and from the trailer, its completion degree has been very high.

On June 6, Marriott Film Official V again announced that "young people's journey in the Jianghu" will officially land in major domestic cinemas on July 15, and launch large-scale publicity activities before its release, and its peripheral products will also be launched simultaneously on the release day!

Then a marketing number with more than one million fans on the blog revealed that Huo Feile, the star of "young Jianghu", originally intended to play a role in "Xiaoao Jianghu", but was rejected by Chenfei media.

As a result, now the ticket skipping summer file of "Xiaoao Jianghu" is the first step!

Once this matter was exposed, it immediately caused a heated discussion on the Internet, and Huo Feile's fans had a violent conflict with Lu Chen's fans!

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