Disney's animated blockbuster has dominated the domestic summer file for a long time, but it has been overtaken by domestic films in recent years. However, as one of the top film giants in Hollywood, no one will doubt the quality and box office of dream flyer.
"Young people's trip to the Jianghu", "new seven heroes and five righteousness" and "Jianghu prodigal son" were all released before "dream Aviator", which was just a time difference to compete for the box office market first.
As a result, who would have thought that the three popular martial arts films ended up in such a miserable end that they were crushed to slag by later Disney films without officially starting the stage of killing each other!
By the 20th, the box office of "young people in Jianghu" had barely exceeded 400 million, and there were more gossip rumors about buying the box office of "young people in Jianghu" on the Internet.
So far, Marriott film has basically given up the follow-up publicity of this blockbuster, because everyone knows that "young people in the Jianghu" has been unable to return to the sky. Throwing money into the publicity is tantamount to throwing money into the water.
That's good. After eight days of release, the box office of the new seven heroes and five righteousness was less than 50 million. Thanks to grandma's house, Gu Lei, the leading actor who jumped up and down the network some time ago, didn't even update his blog, and even deleted many previous blog posts.
The higher you hold and jump, the heavier you fall now!
As for the prodigal son in the Jianghu, the producers are about to jump from the building, and the investors have the heart to beg.
The public praise of the three martial arts films is consistent. For example, the evaluation of "changing soup without dressing" and "the plot is too dog blood" can be found in the three.
Several film companies are ashamed and difficult to get into the scabbard. They accuse each other of vicious competition, which makes people speechless.
In the industry with vigour and vitality, the IP, which was fired up for a while, is now thoroughly fried and blown up. Basically, the bubble has been declared dead.
The emergence of such a dramatic scene can not help but make many people refocus their attention on Xiaoao Jianghu starring Lu Chen, the initiator of martial arts IP.
The martial arts theme has been rushed, and the market accumulated by this IP has almost been exhausted. Then can Xiaoao Jianghu, which has been filmed completely and is in post production, turn the tide and re-establish the banner of martial arts films on the National Day?
Few people are really optimistic about it. Although Xiaoao Jianghu is adapted from the most popular martial arts novel and joined by big directors and stars, the box office is not optimistic when the majority of the audience no longer buy it!
Perhaps the fame of Lu Chen, Chen Feier and Liu Gangsheng can attract many fans to buy tickets to the cinema, but they are just consuming fans, and the breakeven profit is not very glorious.
So I don't know where to blow an evil wind. While criticizing three failed works such as "young people in the Jianghu", many media and public opinion have not forgotten to pull over and step on "Xiaoao Jianghu" to prove their foresight.
For the bad mouthing media that make waves, Chenfei media has always kept silent, giving people the feeling that no matter what others say, it has nothing to do with Chenfei media.
This makes some people, unavoidably, a little ready to move.
"Are you going to never respond?"
At Chenfei media headquarters, Lu Xi, who had endured for more than half a month, finally couldn't bear it. He ran to the special effects studio and found Lu Chen, who had been supervising post production. He took him and complained: "someone rumored on the Internet that Xiaoao Jianghu will not continue shooting after shooting this one. It's a rotten work!"
Chenfei media announced publicly a long time ago that "Xiaoao Jianghu" will be divided into trilogy, and the three films will be shot continuously, which will be released from this year to next year.
Such rumors are not totally unreasonable. Martial arts films have been rotten, and how much more can there be in the box office market is a big problem. Under such circumstances, Chenfei media will undoubtedly take great risks if it continues to invest in the production and shooting of the remaining two films.
Several hundred million hit it, and finally lost everything. It hit not only Chenfei media, but also had a very adverse impact on Lu Chen. After all, it was the martial arts trend brought by him.
If you are sensible, the latter two parts should be suspended indefinitely until the market turns around. It is the most prudent and rational choice, and it is also a logical and reasonable choice.
"These people..."
Lu Chen shook his head and said, "they just want to see our jokes. They hope we spend our capital budget on Xiaoao Jianghu. It's best for me to plant a big fight."
Lu Chen is insightful about the sinister intentions behind the bad tail rumors. He has already experienced the sordid of some people. He is not surprised to be in this circle.
But they want to see Lu Chen's jokes. Lu Chen is also watching their jokes!
Lu Xibai glanced at him and said, "we're not moving any more. We're really going to be laughed at. Now it's almost August. Is the publicity of Xiaoao Jianghu going to start?"
Due to ticket skipping, although the publicity budget and plan of Xiaoao Jianghu have been worked out for a long time, they have not been implemented yet. They need to wait until the right time.
The National Day file starts on October 1, and there are still two months to go. As a publicity cycle, it's a little long, but there's no problem with the advance notice.
Many Hollywood blockbusters release trailers a year or even earlier in advance and publicize them simultaneously.
Lu Chen thought for a while and said, "wait, wait until the influence of those films passes."
Lu Chen is a man, not a God. Although he was not optimistic about his competitors such as young Jianghu, the scene today is also beyond his expectation.
The reputation of martial arts films has been damaged, which will inevitably have an impact on Xiaoao Jianghu. Therefore, I'm afraid the audience will not buy it, and even have a rebellious psychology.
Lu Xi calmed down and felt that Lu Chen's concerns were justified. She said bitterly, "they are all those excrement stirring sticks that harm others and do not benefit themselves. Good themes have been abused by them!"
Lu Chen smiled. His eyes fell on the computer screen on the workbench not far away. The matching host of the latter was calculating a CG picture.
"Real gold is not afraid of fire. I have confidence in Xiaoao Jianghu. There's nothing to worry about."
Lu Chen said confidently, "it's not so easy to follow the wind, not to mention that they don't even keep up with the real wind. It's also their duty to lift a stone and hit their own feet. We follow our own steps and don't be led by others."
"As for public opinion, go your own way and let others say it!"
-------------------------