Chapter 836

Chenfei media headquarters, Beijing new era art park.

On Saturday, September 29, as the National Day on October 1 will be two days later, this year's 11 long holiday starts today. With a total of 9 days next week, most enterprises have entered the 11 golden week holiday mode.

However, few employees of Chenfei media are on vacation. In fact, a large number of people can't go out to play in the mountains and rivers or sleep at home during the subsequent holidays. On the contrary, they have to work overtime.

This is not because the boss is inhuman to squeeze employees. In fact, the treatment of employees of Chenfei media is well-known in the industry, and all employees who work overtime will receive multiple compensation for salary and vacation.

The reason for this situation is that the most important film for Chenfei media, Xiaoao Jianghu, will be officially released on October 1, and the pre-sale of film tickets was opened four days ago.

At the same time, the publicity and promotion activities of the major media have also reached a peak, with tens of millions of hits. It can be said that the success or failure lies in this golden week.

All aspects of information were collected from different channels, and the pre-sale results became clear gradually. The latest data were printed on a thin A4 paper and sent to the general manager's office.

Lu Chen, Lu Xi and Chen Feier are all in the office. Lu Xi picked up the heavy print paper, read it in a few seconds, and then handed it to Lu Chen.

There was no expression on my sister's face.

Lu Chen picked it up, and line by line data immediately came into sight.

As of 3:00 p.m. on the 29th, the cumulative pre-sale box office of Xiaoao Jianghu in Beijing was 3572570, the cumulative pre-sale box office in Shanghai was 2980500, and the cumulative pre-sale box office in deep sea was 2102570

National cumulative pre-sale box office: 41275630!

With a pre-sale of more than 40 million in five and a half days, plus the rest of today and tomorrow, it is basically impossible to break through the 50 million pre-sale box office.

For many domestic films, such pre-sale results are worth a celebration banquet, but for Xiaoao Jianghu, it's really not very good.

Generally speaking, the box office of film pre-sale now accounts for 10% - 15% of the total box office. There are few exceptions unless the word-of-mouth is bad or popular after release.

According to this ratio, the total box office of "Xiaoao Jianghu" can not exceed 500 million. It is very difficult to recover the cost, and such pre-sale results are generated when tens of millions of publicity expenses are invested.

Moreover, according to the release schedule, there is no way to compare the national day schedule with the summer and new year's archives. Although there are few competitors, the box office expectation must be discounted.

Such a start is undoubtedly quite unfavorable. After reading the statistics, Chen Feier also fell into silence, and the atmosphere in the office is very dignified.

After a while, Lu Xi said, "we have also invested 30 million in the surrounding areas..."

My sister's voice is a little bitter.

Due to the success of Lu Chen's first film "the ghost of a beautiful girl" at the box office, Chenfei media has invested more in "Xiaoao Jianghu". At present, the variety and quantity of customized peripheral products are much higher than "the ghost of a beautiful girl", and most of them have been sent to cinemas all over the country.

The higher the box office, the more popular the surrounding areas will sell. This is an unshakable iron rule, and vice versa.

Now the pre-sale of "Xiaoao Jianghu" is poor, and the future box office has been cast a shadow. Under such circumstances, the future of peripheral products that have been piled up in cinema stores is undoubtedly uncertain.

"It's all those rat shit..."

Chen Feier patted the printing paper in her hand on the table and said angrily, "it's so hateful!"

What Chen fei'er said about "mouse shit" is naturally worth it is that the following films released in the summer file, if they don't spoil the reputation of martial arts films, with the IP popularity of "Xiaoao Jianghu", the cast of stars and high investment publicity, the pre-sale results will not be less than 50 million in any case.

It's definitely wrong to say it's a pig teammate. It's inappropriate to say it's a pig opponent. It can only be described as "mouse shit". My family is not a good thing, and it's disgusting to others.

Different from the ghost of a beautiful woman, Chen Feier has a lot of feelings for Xiaoao Jianghu. The former plays the negative boss, while the latter is the heroine. It is her first blockbuster with Lu Chen as a male and female protagonist, which has extraordinary significance.

Although the unfavorable box office of Xiaoao Jianghu will not affect the operation of Chenfei media, Chen Feier is still disgusted because she is very aware of Lu Chen's efforts and efforts for this martial arts film.

It would be unfair if his efforts should be wasted due to the stupidity of others!

"Actually..."

Lu Chen shook his head and said, "it's not as serious as you think. We don't mean there's no chance."

It should be said that he made a mistake in the project of Xiaoao Jianghu. The mistake was that he didn't anticipate the possible adverse conditions and delayed the release time of Xiaoao Jianghu from summer to national day, resulting in a series of passivity.

But for Lu Chen, it is not unacceptable to pay such a price, because the reason why he didn't catch the schedule is to ensure the quality of the film and the perfect start of the first song of Xiaoao Jianghu.

This perfection not only refers to the box office, but also the public praise of the audience!

Therefore, the current box office pre-sale results are nothing. The key lies in the response and evaluation after the release, which is the reason why Lu Chen can still maintain confidence.

It's too early to say success or failure at this moment!

For Lu Chen's calm, Lu Xi was a little uneasy: "together, we all worry about you for nothing. At that time, the box office is really not good, but you who lose face say you can win more than a billion box office!"

Lu Chen said with a smile, "my thick skin doesn't matter."

Seeing that he had no face and skin, Chen Feier couldn't help laughing, and her depressed mood dissipated a lot.

Lu Chen took the opportunity to say, "well, we don't have to worry about box office pre-sale anymore. We can start now."

This evening, Chenfei media will hold the premiere of "Xiaoao Jianghu" at Beijing Poly Grand Theater, and invited people from all walks of life in the industry to participate. As hosts, they must arrive at the scene in advance.

The premiere was not too grand, but the invitation letter had already been sent out. Most of the invited guests made it clear that they would come, so it also promoted the publicity of Xiaoao Jianghu.

But aside from all the publicity and activities, it is the film itself that determines the final box office performance!

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I wish you all a happy holiday, have a good time and sleep comfortably!