On September 29, Xiaoao Jianghu held its premiere at the poly Grand Theater in Beijing.
That night, many mainstream media and industry celebrities in China published film review articles on their websites and blogs, all of which were the voice of praise!
Meng Shaotang of Inspur blog ID "teacher Meng", his film review article came out at midnight.
[tonight, I experienced an adult fairy tale!]
This is the title of the blog post, The freelance writer with millions of fans wrote: "... divorced from the real history, the story background of the film is completely overhead. In this fictitious world, there are high sects, magical martial arts, exciting swords, heroic heroes with impassioned elegy, ambitious conspirators and beautiful women..."
"This film contains thrilling fighting, mysterious conspiracy, interesting love, rich and incomparable philosophy. It is undoubtedly the protagonist Linghu Chong who has the most profound impact. He sees fame and wealth very lightly and is not moved by secular ideas. He is free and unrestrained by nature. He is passionate and heroic. Although he has experienced hardships, he is indomitable!"
"I never thought that the real martial arts films are like this. I have seen several so-called martial arts films before. With all due respect, they are a pile of mechanically copied garbage!"
"I think the real martial arts should be like this. It belongs to our adult fairy tales..."
Meng Shaotang's film review blog is full of almost two thousand words. Unlike his usual film reviews, this blog is in a hurry. Therefore, there is no elaborate modification in the writing and sentences, but the true feelings between the lines are his unique style.
Those who are familiar with "Mr. Meng" know that although he has been in his 40s, he has always been a person with romantic feelings. His film reviews are free to speak freely, write what he wants, laugh and scold freely, and never betray his integrity.
Meng Shaotang's praise for "Xiaoao Jianghu" can be said to have exceeded his highest evaluation of domestic films in the past, so that a few fans left a question in the comment area "did you receive money, Mr. Meng".
In fact, it is very normal for such doubts to appear. It is a common practice for domestic blockbusters to hold premieres. A large number of media and insiders are invited to join in, and then Hello, Hello, everyone, and high praise.
It's no wonder that the so-called Huahua sedan chair people carry people. Some time ago, the publicity campaign of Xiaoao Jianghu was vigorous. It's not surprising to spend money on praise the night before its release.
Someone ridiculed Meng Shaotang in his blog, saying that he finally sold his accumulated integrity for a good price!
Meng Shaotang has no excuse for such vicious ridicule. He just posted screenshots of online orders for three movie tickets in his blog, saying that after the official release of Xiaoao Jianghu, he will go to the cinema with his family to support it.
Some people were surprised, some questioned, some ridiculed, and some took the opportunity to attack wantonly. However, for the majority of Lu Chen's fans, these praise comments undoubtedly gave them a shot in the arm, and the atmosphere in relevant post bars, forums and Feixun group became more enthusiastic.
By the evening of the 30th, the online pre-sale tickets of "Xiaoao Jianghu" had reached 49.7 million at the box office, only 300000 less than 50 million!
On October 1, Xiaoao Jianghu was released simultaneously in more than 3000 cinemas in China, with a film arrangement rate of 32.50%.
In China, the National Day stalls are ranked behind the summer stalls and the new year stalls. That is, the coffee stalls of Lu Chen, Chen Feier and Liu Gangsheng are high enough. Coupled with the overwhelming publicity some time ago, it is not surprising to give 10% of the films under normal circumstances.
Moreover, whether we can keep the film arrangement rate depends on the performance of the film. Once the audience's reputation is poor, the cinema will soon readjust, and there is no favor to say.
In front of the box office benefits, the cinema is very realistic. If there are many people watching a movie, more films will be arranged.
In addition to "Xiaoao Jianghu" and "ace agent", there is also a domestic comedy, a domestic urban romance film and a Xiangjiang police bandit film, which share the rest.
Compared with "Xiaoao Jianghu" and "ace agent", these three films are not big in terms of cast, investment scale or publicity. If there is no accident, the threat is not big.
The real competition also depends on "Xiaoao Jianghu" and "ace agent"!
"Aren't you worried at all?"
In the capital, Chenfei media headquarters and the general manager's office, Lu Xi looked at Lu Chen who was playing "Plants vs. Zombies" with a tablet computer and said angrily: "many people are waiting to see your jokes!"
The box office battle has begun. Lu Xi, sitting in the headquarters, always pays attention to the release of Xiaoao Jianghu. He has always been uneasy. As a result, Lu Chen played the game leisurely at this time.
He laid down a new pea shooter and wiped out the last wave of zombies. Lu Chen put down his tablet and said with a smile: "there's nothing to worry about. We've done what we should and can do. Now it's up to the audience to decide."
"As for others who want to see jokes, let them see who can laugh last."
Lu Xi was convinced: "your heart is really big enough..."
Lu Chen smiled without saying anything.
Today, he has obtained countless things he once dreamed of. Even if he encounters failure, he doesn't need any fear.
Because he tried his best, there is no regret!
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