Chapter 848

Since the birth of film, this entertainment industry has a huge scale today.

In 2016, the global film box office was $45 billion, but this is only a part of the film industry. The overall industry scale exceeded $200 billion and maintained a sustained growth trend.

The American film industry, represented by Hollywood, accounts for more than half of the share. In the past decade, the domestic film industry has developed vigorously, the market scale is becoming larger and larger, the box office has not lost to the United States, and domestic films are no longer defeated by Hollywood films and scrambled for a considerable piece of cake.

However, in many aspects, there is still a huge gap between domestic films and Hollywood blockbusters, and the most typical is undoubtedly film peripheral products.

The box office of many Hollywood films, especially the diffuse reform blockbuster, accounts for only 15-25% of the total revenue. In addition, most of the value is generated by peripheral products, brand licensing and copyright transfer, with amazing profits.

For example, the net profit of film peripheral products can reach 50-60%, which is much more than the box office share. However, domestic films have not made achievements in this regard for a long time. Although many films have launched some peripheral products, the sales are often poor, and over time, domestic film companies basically give up this piece.

The reasons are complicated.

This phenomenon was broken by the ghost of a beautiful woman last year. The peripheral products of the ghost of a beautiful woman sold more than 100 million. At that time, there was an earthquake in the industry, which made many people cast their eyes on it.

A lot of peripheral products were launched in the summer release of young people's travel in the Jianghu. As a result, the box office of the film failed miserably and the audience's reputation was very bad. Together with these peripheral products, they were overstocked in the warehouse and finally cleared at a loss.

What everyone didn't expect is that the first song of Xiaoao Jianghu produced by Chenfei media not only cost tens of millions of publicity expenses, but also invested heavily in peripheral products. It appeared in the stores of major cinemas on the first day of release.

Many insiders believe that Lu Chen was dazzled by the success of the ghost of a beautiful woman. When the market reputation of martial arts films has been corrupted, he dares to throw money around, which is like throwing money into the water.

As a result, the fact hit these people hard in the face. With the growth of the box office, the surrounding sales of Xiaoao Jianghu soared, breaking the record of beautiful girl ghost in only eight days. It is not a problem at all.

Among the peripheral products of Xiaoao Jianghu, the best-selling is the mobile phone case. A total of 1.5 million martial arts mobile phone cases suitable for the current popular smartphones have been sold. Calculated according to the average price of 28 yuan / piece, this piece alone has achieved a sales of 42 million.

Everyone knows that the manufacturing cost of products such as mobile phones is very low. Even with the share of surrounding stores, Chenfei media can earn at least 30 million!

There are also hand-made, stationery, toys, simulation props and so on, in which the profit is so big that people are jealous.

Peers looked at the hot eyes and heartbeat, but also looking for the answer.

Why can Lu Chen's films be so successful and why can Xiaoao Jianghu sell well around?

"First of all, be confident..."

In a private club in Beijing, when Li Mushi curiously asked Lu Chen this question, his answer was very simple: "without confidence, where can we succeed?"

In terms of peripheral products, domestic films have never been confident, because there are too many examples of failure, which leads to the producers dare not invest in it and do not pay attention to it.

The habitual concept of domestic filmmakers is that what is around the film is the world of Hollywood blockbusters. It is enough to mix familiar faces and meanings around domestic films. Over time, everyone is used to it.

But Lu Chen's ideas are different. He attaches great importance to the area around the film and is willing to invest.

For example, for the design of peripheral products, the best designer teams in China are invited, and the processing and manufacturing are also outsourced to relevant enterprises with first-class strength and technical level. We will never cheat money by rough manufacturing.

For example, if the puppet is made by hand, the practice of several dollars for a few dollars, the process of dozens of dollars for dozens of dollars, the cost of hundreds of dollars is not uncommon, and the number of production is also very critical.

Lu Chen is willing to spend money, but also dares to spend money. Therefore, whether it is the ghost of a beautiful woman or Xiaoao Jianghu, the quality of the peripheral products launched can be comparable to that of Hollywood blockbusters. In addition, the quantity of one-time customization is large enough, and the cost has been reduced, which is more than a little better than that of domestic peers.

Like a 28 yuan mobile phone case, the material is the best plastic, non-toxic and environmentally friendly, with first-class feel. The printing adopts the most advanced technology, which can ensure that the pattern will not fade for 5 years.

Although the cost is very high, Chenfei media ordered 5 million at a time, which is naturally diluted.

Most of the people who are willing to pay around are real powder, but even if it is real powder, it is not a money bag that can be fooled casually. If they pay attention to a product, they can naturally distinguish it.

Therefore, the big sales around Xiaoao Jianghu are not lucky. First, it is based on Lu Chen's confidence in the film box office. If he dares to invest and spend money, he will get the corresponding return.

Other film companies may not have such courage.

"Peripheral sales exceeded 100 million, plus the box office is nearly 1 billion..."

Although Li Mushi came from everyone and held a NASDAQ listed company in her hand, she couldn't help feeling jealous: "with brand authorization, we can finally have 2 billion, ten times the output!"

"This is just a movie. I want to start a film company..."

Chen Feier said with a smile: "sister Mu Shi, your crowdfunding network is no worse than any domestic film company."

Li Mushi shook her head and said, "the market value may be comparable, but the profit is really not good. The competition is too big."

After the successful listing of crowdfunding on Nasdaq, similar website companies have sprung up. Although the former occupies more than half of the market share, the competitive pressure is also great.

The result of fierce competition is the decline of profits. In order to ensure market share, we can't invest less. The profit is really not as good as Chenfei media.

After spitting bitter water, Li Mushi's beautiful eyes moved and fell on Lu Chen's face. He said, "President Lu, you're a shareholder of crowdfunding. You can't take dividends and don't do anything? Think of some new moves quickly!"

Lu Chen said, "what new tricks can I have? I've long given up."

Li Mushi is unreasonable: "that won't work. Don't you have many ideas? Give me another idea of a new industry that can be listed, and I'll let you go today!"

Lu Chen is speechless - really think he is an omnipotent God?

But he really has some ideas.

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