Chapter 899

Xiaoao Jianghu online game is the fist project of happy mutual entertainment in 2018. The whole company has invested a lot of human and material resources in this martial arts online game and invited foreign assistance. Finally, it was put into operation on New Year's day in 2019

On the 1st day of the national public beta, a total of 10 groups of servers were invested. As a result, all 10 groups of servers were full in just half an hour, and a large number of players lined up outside the line.

Although we are prepared for fun and mutual entertainment, we never expected that it would be so popular. We immediately added five groups of servers, and the results still can not fully meet the enthusiasm of players.

On the 7th, the number of servers of Xiaoao Jianghu surged to 50 groups, and the number of daily active players exceeded one million. For a game company that has only been established for more than two years and is still new to large-scale online games, the success of happy mutual entertainment is simply dazzling!

The key is that this carefully built game market has a very good reputation. Since the public beta for a week, various evaluation articles have been filled with game forums and Feixun group, and the game fan group has been formed.

On January 10, happy mutual entertainment officially launched the game recharge point card, which is divided into online and offline purchase ways. On that day, the sales of digital point card exceeded 30 million, and more than 90% of players purchased monthly cards.

By the 11th, the number had soared to 100 million. If a player buys a monthly card, 2 million players will become paying users. This is only the beginning!

Such dazzling achievements indicate that the success of Xiaoao Jianghu online game is unstoppable. As long as the operator does not take the initiative to die, it will be hot for two or three years without any problem.

The success of the online game "Xiaoao Jianghu" has also aroused great repercussions in the two circles.

First of all, of course, the circle of online games. As a newly rising dark horse, happy mutual entertainment has attracted much attention because of the success of leisure mobile games such as happy farm and angry birds, but not many people were optimistic about the IP online games of Xiaoao Jianghu.

Because this market has long been a red sea, large game companies at home and abroad are fighting fiercely. It can be said that there is smoke of gunpowder everywhere from the computer end to the mobile phone end.

As a new company, happy mutual entertainment certainly has no problem playing leisure games. The production and operation of large-scale online games is another matter. In the past, there were many ambitious new companies entering this market, which ended up badly beaten.

In the eyes of large companies, the qualification of happy mutual entertainment is too poor, and there is no inside information. Maybe it is just a flash in the pan to make some money by relying on IP.

The other is the theme. At present, the mainstream online games in the market are mainly shooting, real-time strategy and fantasy RPG, including most of the player groups. Xiaoao Jianghu is an unprecedented martial arts class, and the mountain monster is not so easy to do.

In addition, happy mutual entertainment has obviously not invested enough in publicity. Various media rarely see the advertisement of "Xiaoao Jianghu", that is, relying on the popularity of the company's founder Lu Chen on the blog, it seems quite low-key.

So how can people believe that the success of Xiaoao Jianghu is inevitable?

Before the public beta of Xiaoao Jianghu, there were many bad voices in the game circle. Many people questioned the strength of happy mutual entertainment and suspected that it was another work of making money by rubbing IP.

However, the fact gave a strong response to these doubts. The online game "Xiaoao Jianghu" was a great success just after it was launched. It not only attracted a large number of players, but also transformed a large proportion of players into paying users.

This is a great achievement!

You should know that free games are popular in the market. They make profits by selling game props such as gold coins, gemstones or skin cards. The point card charging mode adopted by Xiaoao Jianghu is more like a setback.

Because the previous online games sold point cards, and later free games became popular, especially in the mobile game era, the most successful games can earn more than one billion a month by selling props!

"Xiaoao Jianghu" doesn't take the road that has been proved to be very profitable. If it wants to make a lot of money, it's inevitable that people can't understand it.

As for another circle, that is the entertainment circle.

In the past, there was no precedent for movies, TV dramas and novels to be adapted into games, especially popular online novels. It is common to adapt movies and TV first and then produce games. However, this kind of IP suitable for adapting Games has basically not been successful after it is really made into games.

"Xiaoao Jianghu" has won a series of successes, which is extremely dazzling.

It is estimated that, according to the current trend, "Xiaoao Jianghu" this online game can bring happy mutual entertainment at least 5 billion revenue, and with the success of this game, happy mutual entertainment has qualified for listing.

Lu Chen owns 70% of the shares of happy mutual entertainment!

This makes people jealous and jealous. The terrible thing is that the series IP adaptation of Xiaoao Jianghu is just the beginning. Chenfei media also owns all the copyright of the legend of Shooting Heroes. The legend of Shooting Heroes is a martial arts masterpiece "recalling the present and the past" after Xiaoao Jianghu. At present, the sales volume of the novel has exceeded the former, and the IP value is immeasurable.

In addition, Chenfei media also announced that it has the copyright of three other martial arts novels "recalling the present and the past", namely, the divine eagle Xialv, the eight heavenly dragons and the story of the deer tripod.

So far, Lu Chen's martial arts IP plan has been presented to everyone. He holds a large number of shares in Chenfei media, star factory media and happy mutual entertainment respectively. It can be said that it is clear that he has the ambition to build his own entertainment Dynasty with the help of a series of martial arts IP!

Even if this entertainment Dynasty is just beginning to take shape, Lu Chen has also stood at the top of the whole entertainment circle, above all star artists.

He is young enough, has talent that no one can match, and his rise is irresistible!

Looking back on Lu Chen's star journey, it is only more than four years since his first debut. How can it not make people feel thousands?

In contrast, Lu Chen's third album, Lu Chen, is not very popular.

Because no matter how many albums Lu Chen sells, he can only prove to be a successful singer, and his career is no longer limited to pop music, but has expanded to a broader world.

Now people in the circle talk about Lu Chen. In addition to envy, jealousy and hatred, at most, they can say that he has not won enough awards and has no title of king of song and film. However, in China, these low gold honors are only icing on the cake for top stars.

We also believe that Lu Chen will have a good harvest in this year's music and film and Television Awards, because no one can ignore his success and miracles——