Chapter 163 - Li Mushi

Beijing International Airport.

A Boeing 747 stopped steadily on the tarmac.

The CA897 flight just flown from New York to Beijing after a 13-hour flight.

In the arrival hall on the first floor of Terminal T1, Lu Chen, Lu Xi and Li Mubai were standing in the crowd to pick up someone at the airport.

They came together to welcome Li Mubai’s sister, Li Mushi, back home.

After a while, a large number of passengers appeared in the aisle ahead, making the whole arrival hall noisy.

“Big Sister!”

Li Mubai found a familiar figure among the passengers and quickly waved to greet her.

That figure was a beautiful woman in her 20s. She has a phoenix eyes, willow eyebrows, bright eyes and white teeth. She was wearing a new set of beige Chanel autumn dress. She has a graceful figure and long legs that attracted people’s attention.

It can be seen from the frequent glances of the passengers around her how remarkable she was.

Li Mushi, Li Mubai’s second sister, a graduate of Wharton School of Business! (TN: Second sister here means she is the second child of the family.)

Despite the long-distance international flight, Li Mushi still looked energetic without the slightest fatigue.

Hearing Li Mubai’s greeting, she turned her head and a charming smile appeared on her face.

Dragging the dark blue suitcase, Li Mushi walked out of the gate and quickly arrived to Lu Chen and others.

“Xiaobai!”

She put down her suitcase, suddenly stretched out her hands, and grabbed both Li Mubai’s cheeks lightning fast.

She squeezed her brother’s face hard, and asked with a smile, “Did you miss your big sister very much?”

“It hurts!”

Li Mubai grimaced, but dared not struggle. He could only plead vaguely: “I know I was wrong!”

Li Mushi let go of her hand and asked with a smile, “Where were you wrong?”

Li Mubai put on a long face, rubbed his face, and said, “Big Sister, let’s talk about this at home. Let me introduce you first. This is my good friend Lu Chen.”

“Hello!”

Li Mushi took the initiative to hold out her hand to Lu Chen and said with a smile, “Nice to meet you!”

In front of Li Mubai, she was a queen-like sister. But in front of Lu Chen, she transformed into a capable white-collar elite.

“Welcome back home!”

Lu Chen smiled and shook hands with her, and introduced her sister: “This is my sister Lu Xi.”

Li Mushi’s smile suddenly became extremely charming. She opened her arms and hugged Lu Xi tightly, and said, “When I was in the US, I wondered what you would look like. Now that I finally meet you, I’m not disappointed!”

She leaned over and kissed Lu Xi on the cheek.

Lu Xi did not expect her to be so enthusiastic, and only then did she react and said, “Hello.”

The two had already talked several times through overseas phone calls and discussed the issue of the online crowdfunding.

Li Mushi and Lu Xi are the same age, and have the same major. So, naturally they have a lot of common topics.

So, although it was the first time they met in person, there was no sense of unfamiliarity.

Lu Chen helped with the suitcase, and everyone left the terminal together.

Li Mubai drove over his all-electric Porsche F17 four-door sports car.

After getting on the car, Li Mushi looked at the interior of the car and said, “Xiaobai, this sports car cost millions, right? Now that your pocket money has been cut off at home, you can no longer afford to support it. Give me a 70% discount.”

Although the Porsche F17 is an electric car, the usual maintenance and insurance premiums are still very high. There were scratches on the paint of this luxury sports car, and it will cost more than one hundred thousand yuan to respray the whole car.

Li Mushi’s teasing really poked Li Mubai’s sore spot.

He and Lu Chen jointly set up the online crowdfunding, and all the funds came from the family. But as a condition, Li Mubai will be self-reliant in the future. If the online crowdfunding makes a profit, he can get a dividend, and if he loses money, he will have nothing to eat!

Moreover, this matter was non-negotiable. Once Li Mubai gets on board, he will not be able to get off.

He said with a bitter face, “70% discount is too cruel, big sister. If you want it, I’ll give you a 50% discount.”

After the family cut off his allowance, the dignified third young master Li really couldn’t afford a sports car.

Li Mushi was willing to take it, and he was also really willing to sell it.

It was just that the 70% discount was a big loss. It was basically a new car!

Li Mushi said it was non-negotiable.

Sitting in the copilot, Lu Chen listened and felt that the sister and brother were very interesting.

Lu Xi always felt that Li Mubai’s big sister was a little strange, and as to how, she can’t specifically say.

But Li Mushi’s character can’t be disputed. She doesn’t have any of the delicate air of a rich girl. She is straightforward, generous and beautiful.

They chatted and laughed all the way until the four arrived to Lu Chen Studio in the Creative Park.

Although the concept of the crowdfunding platform came from Lu Chen, and the registration of the website and the application for creative protection are also in the name of the studio, but after the cooperation with Li Mubai, the online crowdfunding will be spun off to form a separate company.

The Li family’s capabilities were really great. They unexpectedly have rented a 500-square-meter office building on the 29th floor of the same building as the headquarters of the new company, which has just begun to be renovated.

Li Mushi has just returned to China. Instead of rushing home immediately, she offered to visit the studio and the new company first.

According to the result of the joint consultation among Lu Chen, Li Mubai, Lu Xi and Li Mushi, Lu Chen accounts for 51% of the shares of the online crowdfunding and serves as the legal representative of the company.

Li Mubai invested 5 million in cash and held 49% of the shares and served as the company’s business manager.

Which was equivalent to the Li family’s estimated value of the online crowdfunding, that was about 10 million yuan!

Such an estimation can be said to be very kind, taking full account of the friendship between Lu Chen and Li Mubai.

Otherwise, it was impossible for Lu Chen to get such a high estimation from any venture capital firm if he only provides a conception idea. It was more likely that even a penny of investment would not pass.

And the Li family was also responsible for the application for creative copyright protection.

As a condition of cooperation, Li Mushi will serve as the first CEO of the online crowdfunding, responsible for the daily operation and management of the website.

Regarding such result, Lu Chen was actually very satisfied.

He originally intended to use the online crowdfunding as a channel platform for his career. He didn’t want to invest a lot of time, energy and money in the website to make it bigger and stronger.

So it’s his best choice to be a hands off boss.

After a quick look around for a while and returning to the studio, Li Mushi asked about Lu Chen’s album.

Lu Chen’s debut album will also be the first project of the online crowdfunding!

“My album will go on sale on QQ Music tomorrow…”

Lu Chen said: “Tomorrow is also the crowdfunding website official online operation. For my own project, I still have some confidence. The pre-funding goal is 500000, mainly for fans crowdfunding.”

“It’s good that you’re confident!”

Li Mushi nodded and said, “My big brother believes in you very much, and I’m also optimistic about this crowdfunding platform. I hope we can cooperate happily in the future. I will come back tomorrow.”

Lu Chen said with a smile, “Okay, thank you for your hard work.”

Li Mubai sent Li Mushi home. At the time of parting, Li Mushi took Lu Xi by the hand and said a lot of words.

The brother and sister returned to the office.

Lu Chen noticed that Lu Xi’s expression was different and couldn’t help asking, “Big sister, what’s wrong?”

Lu Xi said with a wry smile, “It’s nothing. Maybe I’m a little oversensitive. Let’s pay attention to the situation on the Internet first.”

Lu Chen didn’t think too much about it. He opened his computer and logged in to his blog.

In just over a day, his blog followers have increased by 300,000, and they were all active fans.

This was the result of promoting hype on the Internet.

Originally, Lu Chen didn’t plan to spend much money on the promotion on his album “You Who Sat Next To Me”. On one hand, the company doesn’t have much funds available at present, and every penny has to be saved and not be misused.

On the other hand, the financial investment for media publicity is a bottomless pit. At present, he doesn’t receive notices and commercial performances. Besides the high cost of the album, spending money on this area is not very meaningful, and perhaps he may end up losing money in the end.

First of all, Lu Chen’s album was designed to demonstrate his appeal, use a well-made record to prove his strength, and at the same time improve his position in the circle, so that he will have sufficient strength to cooperate with other companies.

Compared with the online sales of QQ Music, Lu Chen attaches more importance to the release of CD records.

The online crowdfunding was created for the CD release!

But Cui Zhengzhi’s provocation succeeded in arousing his anger, or, more accurately, his intention to fight.

He was given a ruthless slap in the face. If he doesn’t fight back, then where would his reputation in the entertainment circle go?

So Lu Chen, with the help of Chen Jianhao, found an online marketing company to promote it.

His action was actually a little too late. Usually, online marketing takes time to prepare, and the album will be sold on the shelves tomorrow. To start promoting hype now seems to be just a last-ditch effort, and the effect will not be good.

That online marketing company said the same thing, but Lu Chen had his own ideas and insistence, and he also provided two pieces of material for hype.

The first material was the three characters “Come to fight”, which was used as a buzzword on the Internet to directly reveal the feud between him and Cui Zhengzhi, so as to attract the attention of those passers-by fans.

The second material was the video recording of Lu Chen’s graduation party from Jianghai University Publicity Office.

This video has been available for a long time, but it hasn’t been touched before.

He took clips of him singing at the party and gave them to marketing companies for promotion, focusing on forums and post bars to attract the attention of young people, especially student groups.

In today’s Internet age, most of the hot events on the Internet have powerful forces behind them. With Lu Chen’s own strength and the help of his fans, it was impossible to promote his album on a large scale in a short period of time.

For this reason, the cost of Lu Chen’s album has more than doubled!

And the effect was really good. Whether it was the buzzword “Come to fight”, or graduation party video posts. It was just like a virus spreading in blogs, post bars, forums and QQ groups.

He believed that with the passage of time, the effect of promotion will become better and better, and finally greatly boost the sales of his album!

Of course, that was the ideal condition, and the specific results need to be tested.

Starting tomorrow!

At 7: 00 p.m. on September 8, Lu Chen’s first solo album “You Who Sat Next To Me” went on sale on QQ Music!