Since Huawei Mobile released EUI, which is also based on Android system, rice company's life has become more and more difficult.
Originally, rice company's prosperity was based on their MIUI system, which made it famous among those mobile phone enthusiasts.
However, the emergence of EUI has made the rice company's MIUI become the second best system in China.
Among MIUI enthusiasts, a considerable number of them have been poached by Huawei mobile phones and become a cluster of Huawei mobile phones.
This makes rice companies become very vigilant all of a sudden.
Because their original plan was to attract a group of mobile phone users by relying on MIUI, and then release their own mobile phones, so that the mobile phone users attracted by the operating system can open up the situation all at once.
But the emergence of Huawei mobile phones has affected their plans.
The most direct result is that in the business survey, quite a few of the users who originally planned to buy rice mobile phones are preparing to buy new products of Huawei mobile phones in the future.
For this reason, Lei Jun, who is also a great man of the generation, had to change his mind. On the one hand, he put down his dignity and let MIUI begin to imitate the characteristics of EUI to improve, so as to save those users. On the other hand, rice company also introduced more investment, including the capital injection of Wu family, which made the R & D work of Dami mobile phone smooth.
But at this time, the rice company was intrigued again. Because of the change of the company, the rice mobile phone, which had been finalized, was forced to choose other chip companies for cooperation because of the shortage of the most important chip. The release date of the new mobile phone was delayed again and again, and even delayed 2011.
Finally, everything was settled. Because of a variety show, Huawei's mobile phone became popular in China, causing a stir.
In this regard, the rice company is also holding a breath, hoping to pull back at the press conference.
Even Lei Jun, who used to have a good temper, began to connive at Lu Weibing's blatant remarks on Weibo in order to improve the popularity of rice.
Finally, looking forward to the stars and the moon, the rice company's press conference finally began.
In order to fight for breath, Wu Hui also paid a lot of money to sponsor the rice company's press conference. He also used his relationship to rent the famous Mercedes Art Center in Donghai, which made the whole press conference upgrade a lot. With Lu Weibing's advice, the effect of the press conference was even worse than that of Huawei's press conference in Las Vegas.
Learning from the successful experience of Huawei mobile phone, many stars were invited to the launch of rice mobile phone. These stars were invited by Wu Hui with his own relationship. There are stars in three places on both sides of the Taiwan Strait, just like a fashion launch.
The huge Art Center was also full of audiences and various media on the same day. According to statistics afterwards, there were at least 300 live media. Besides the technology media, there were many entertainment media, and the live audience was as many as thousands!
How many of them come here specially for rice mobile phone? Rice company can't manage so much at this time. They just need to make an appointment with rice mobile phone.
Because they are confident that when their products are officially released, Huaxia's mobile phone users will be crazy for their mobile phones.
Sure enough, when the press conference officially started, the rice company announced the configuration of their rice 1 mobile phone in various ways, as well as the final price, the Internet immediately boiling.
"Lying trough, this NIMA configuration is so good, the price is only 1999? Oh, my God, isn't that cheap? "
"The Jazz 1 configuration of Huawei mobile phone is better than rice, but it's said that the price is more than 4000. If you can't afford it, you'd better buy rice 1!"
"That is, I can buy more than 4000 apples. What kind of Android? Rice is better! "
Low price and excellent configuration make the whole market, especially many young people crazy about rice.
The innovative online marketing mode of rice has also triggered a heated discussion. Many people doubt whether the online marketing mode of rice mobile phone can succeed?
However, two hours after the press conference, the online pre-sale of rice mobile phones hit all doubters with the speed of 500000 units on the first day.
Rice mobile phone adopts the Network Limited sales mode. It is officially on sale a week later. Now it is only on the rice company's network for pre-sale. Consumers have to pay a certain deposit to make an appointment for purchase.
This kind of sales model was originally thought to be totally out of the question by the outside world. It is a miracle to sell mobile phones on the Internet for 100000 yuan a month.
Unexpectedly, rice's achievements far exceeded everyone's expectations.
This achievement shocked Huaxia mobile phone industry instantly, and doubled the valuation of rice company overnight, from the original $200 million to $400 million!
"The emperor of 1999! The ultimate cost performance
“66666! Half a million units on the first day! "
"Rice cow force!"
Seeing a lot of praise from the outside world about rice company and rice 1 mobile phone, as an investor of rice company, Wu Hui finally breathed a sigh and felt that this time he had saved some face.
However, the long-awaited joy of rice company and Wu Hui lasted only two days.
When the Huaxia conference of Huawei mobile phone was held, everything changed in an instant.
Just two days after the rice mobile phone conference, the Huawei mobile phone conference also opened on time.
There is a rice mobile phone press conference ahead of Zhu Yu, and the press conference of Huawei mobile phone also attracted a lot of attention.
Because of this conference, Huawei mobile invited the whole running men's team as guests.
As the most popular variety show in China, the appearance of men's running troupe naturally attracts countless eyes.
As the global spokesperson of Huawei mobile phone, Taylor's presence made the scene boiling, and even the running men's team was eclipsed by Taylor.
No way, who let others but international superstar, running men's team in the fire, also only in the domestic fire, but others Taylor is popular all over the world, the grade is not the same!
However, compared with the star lineup, in the whole press conference, what surprised countless people most was the retail price of the new mobile phone in Huaxia Region announced by Huawei mobile phone at this press conference.
According to the process, Yu Chendong introduced the two mobile phone jazz and glory series of Huawei one by one on the stage just like Las Vegas. When he announced the retail price of mobile phones, he deliberately hesitated.
"I believe you are very clear about the parameters of our two new products. Next, I want to ask you, who can guess the price of our two mobile phones in the Chinese market? " Yu Chendong asked with a smile.