Chapter 633

Looking at the people below in a panic, Ma Xiaoyun can't help sighing that tmall's team used to be too smooth.

If you think about it carefully, it seems that since he re founded tmall, with the help of Lin Chen, they have been smooth sailing.

There are few times when there is so much pressure.

After all, in the past, they were too smooth, many people have been lack of the ability to face pressure.

But we need to correct these situations. We can't always trouble Mr. Lin every time we encounter a crisis, right?

Thinking of this, Ma Xiaoyun coughed and then said, "well, look at yourself. What's the panic like?"

"Don't forget, although several platforms are aiming at us this time, we are not fighting alone! We have Dong Lin behind us

Lin Dong!

Hear Ma Xiaoyun mention Lin Dong, everyone immediately in front of a light.

Yes, even if tmall is in crisis, they still have Dong Lin!

After hearing that Ma Xiaoyun mentioned Lin Chen, all the people on the scene were relieved.

It's like the name of Lin Chen has magic power.

Ma Xiaoyun see everyone calm down, just continue to say: "you don't need to panic, Lin Dong has arranged for us."

He held up a stack of thick documents: "this is the winning plan that Mr. Lin gave us! Next, there is still time before May 11. Everyone immediately starts to carry out according to the plan. As long as Lin Dong's plan is fully implemented, this May 11 Shopping Festival will be a competition! We, tmall, will win

Hearing Ma Xiaoyun's impassioned words, everyone's eyes couldn't help but shine.

What is the plan that can make tmall win the May 11 Shopping Festival?

The answer to this question was finally revealed half a month before the festival on May 11.

On this day, on the microblogs of Donghai satellite TV and tmall mall, the publicity of tmall Shopping Festival party on May 11 was also announced!

In this announcement, it is introduced in detail that tmall mall and Donghai satellite TV will hold a tmall shopping Carnival Party at 19:30 on the night before May 11, that is, May 10!

According to the propaganda in the cultural propaganda, this evening party of tmall will be a major innovation, which will be a 511 Spring Festival gala for global consumers!

Through this party, tmall's shopping Carnival will not only be limited to an online promotion activity, but will become a real national Carnival!

As soon as the news came out, the Internet was boiling.

No one thought that tmall had been silent under the overwhelming publicity of its rivals before. Unexpectedly, it was holding this big move!

It's just a website activity. It's going to be a party and live broadcast to the TV audience all over the country. It's not an ordinary activity any more!

Nobody thought that tmall could play such a big game!

Let's take a look at the party guests in this cultural propaganda.

oh my god!

Many people immediately took a cold breath.

"Have you seen it? I feel dizzy. Do you really want to invite those people to tmall's party? "

"Who? Let's see... Adele, Carlisle, clarisson, Rihanna... My God, have they all invited the best singers in this year's Grammy? "

"Running brothers, TF, wow, there are many stars in China!"

"Tmall is so entrenched! I want to see! Just for the guest lineup, the Spring Festival Gala is just like this! "

What caused netizens to marvel is not only the luxurious lineup of tmall party, but also the attractive activities in the official announcement, such as lucky ticket free audience, limited time discount shopping lucky draw, and all kinds of eye-catching activities, which made more people look forward to this party.

After the release of this cultural propaganda, the shopping festival of tmall mall immediately turned over and went to the top of the search list.

Many people's topics have been put on this evening party, and the heat of discussion is no less than the discussion on the Spring Festival Gala online before the Spring Festival Gala every year.

In the face of tmall finally opened the card, other companies are totally powerless.

This kind of thing can't be settled overnight. From the arrangement and preparation of the party, to the connection with the TV station, and the invitation and appointment of the guests, Lin Chen has already started to prepare for the rehearsal. But what else can we do on other platforms, which are less than half a month away from the shopping festival?

What's more, even if they can piece together a party, can they compete with tmall's party lineup?

Just those Grammy stars, they're blinded, OK?

It has been estimated that the appearance fee of tmall will never be less than 40 million or 50 million for this star alone! It's still dollars!

What's more, these big stars can't be invited just by money. They also need contacts on the other side of the ocean.

But none of these e-commerce platforms, because they don't have Lin Chen!

Finally, the leaders of several platforms could only scrape together a shopping party, inviting a batch of domestic traffic stars and fresh meat. Then, with the help of penguin's tiger teeth live broadcasting platform, they planned to hold a party on the Internet to fight against tmall's shopping party.

As for the result

When the time finally came to the day of May 10, everything finally came to the time of resolution.

On the same day, penguin's tiger teeth live platform.

At six o'clock in the evening, the shopping festival party jointly held by the e-commerce platforms of the anti tmall alliance started in the live room recommended by the home page.

Because it is one and a half hours ahead of tmall's Shopping Festival party, as soon as the party is broadcast, the popularity of the live broadcast room grows up.

The number of people online directly broke 1 million, creating a record in Huya live studio.

Although it's just a party made up by various e-commerce platforms in less than half a month's time, all platforms are struggling this time.

Even if it is a patchwork party, but the effect of the party is OK, at least it has reached the level of the general variety show.

And those traffic stars and small fresh meat who participated in the performance also drew a wave of popularity.

No matter which world it is, the appeal of traffic stars and little fresh meat is still a little terrifying.

To say the inadequacy of the party, that is, there is no TV station to participate in the broadcast, so the audience can only be limited to the network.

Moreover, due to the limitation of time, the invited stars do not have enough time to prepare, and the organizers of the party also lack time to organize programs.

As a result, a good party, made a bit like the future live with goods.

A group of stars go up to sing, and then directly promote the products on the stage, introduce the products, and promote the promotion activities of various platforms.

But for those fans who are aiming at the stars, seeing the stars is enough to attract them to stay in the live room.