Chapter 325

[social currency], if explained with relatively abstract terms in later generations, it is estimated that most people do not understand its actual meaning.

Even in this time and space, even in the face of a group of professional scholars, it is difficult to understand due to the limitations of the times.

Hang up with Nan Lao. Qi Lei stared at Dong Beiguo, Liao Fanyi and Lao Qin like a wolf. He looked around and smiled awkwardly.

"Can we change places?"

Liao Fanyi rolled his eyes. Do you still know shame? I don't know. I thought Qi Lei was crazy!

Well, Qi Lei is now located downstairs of the dormitory. On his way back from breakfast, he was blocked by president Dong and Liao Fanyi.

Then he got the news and Qi Lei got out of control.

"Where are you going?"

Qi Lei didn't even think about it. "Go to the classroom of the young eagle class!"

The TV building has been almost renovated and will be officially put into use next semester.

As soon as they heard this, they walked to the school. Qi Lei said to Uncle Peng and brother Chuang, who had breakfast together: "go and call us to sleep and the young eagle class."

"Ah?" Lord Peng grinned, "call the young eagle class. What are we going to do?"

Qi Lei, "let you go, what nonsense!"

Whispered to Lord Peng, "it's good for you."

When did the stone cheat people? Slipped away to call someone.

But everyone in the young eagle class suffered. As soon as director Qi invited the classroom in the TV building, their only wish was:

Sew Qi Lei's mouth. Don't say it. You have to write a paper after that!

But it's not enough not to go. Who makes him the boss!

Zhou Xiaohan cried to his father and mother, "life can't pass!"

Finally, take a small notebook and listen to the instructor's instruction.

......

The decoration of the TV building and the teaching area of the young eagle class is slow, and the equipment on other floors has entered the building.

The young eagle class is only the completed frame decoration, and the only complete layout is the classroom.

At this time, Dong Beiguo and Liao Fanyi were there, even Mu Zhengming.

Well, Mu always stares at Qi Lei's whole marketing process. He also wants to hear how Qi Lei explains this [social currency].

Except for the old ones, there are a group of small ones.

The young eagles and the brothers in the 418 bedroom hid in the corner.

Liao Fanyi was most worried, "you can start."

See Qi Lei thought, "I said the definition. Since it's not clear, let's change it."

"You can explain what is [social currency] in reverse."

Liao Fanyi frowned, "upside down?"

Qi Lei, "yes!"

"It's not to mention what social money is, but to discuss the usefulness of social money."

"What's the use?"

Qi Lei, "the definition of social currency is: from the perspective of marketing and economics, it can make a commodity achieve unexpected marketing effects."

The conversation turned, "but..."

"But what?"

"However, in my personal understanding, [social currency] can quantify complex multi-dimensional social behavior."

As soon as he said this, the eyes of the people brightened.

As students and teachers majoring in this field, we know that social interaction is difficult to quantify and even express clearly.

First, what is social? Generally speaking, it is the communication between people and society.

This kind of communication can be language, behavior, action and perception.

It seems a simple sentence, but it is the most complex behavior system.

Because almost everyone around you tells you, "social networking is very important, social ability is very important, and you should participate in social networking more."

However, few people tell you how to socialize and how to learn to socialize.

Even some idle books on success and interpersonal communication only limit the assumptions of the scene and are of little use.

For example, we can define [mechanics], systematically teach a junior high school student what mechanics is, and convey the information 100% accurately.

As long as he learns, there will be no problem with the examination and practical application.

However, you can't teach a junior high school student how to make friends, how to deal with interpersonal relationships, how to fall in love, and how to face the complex social relationships!

Even if you teach a social method, the one you taught before may completely fail in different scenes and different people.

However, the problem comes again. In human society, especially in the case of highly developed science and technology and the continuous narrowing of the spatial distance between people, social networking is an important behavior that no one can avoid.

The vast majority of people can't do anything without qualified social ability.

However, social interaction cannot be quantified, at least no quantitative method has been found.

But now, Qi Lei said that [social currency] can quantify behavior?

Liao Fanyi began to be interested, "tell me, how to quantify?"

Qi Lei, "let's make an analogy. Two complete strangers enter the same social environment."

"So, what are the conditions for determining whether these two people meet the requirements of effective social communication, that is, personal information transmission?"

Liao Fanyi listened, "that's a lot."

Qi Lei, "it doesn't matter how much. Let's take..."

"Zong Baobao!! Zhou Xiaohan!"

"You two come out."

Zongbaobao and Zhou Xiaohan stood side by side from the young eagle class.

Qi Lei, "if you two are strangers, let's discuss what factors affect the communication between the two people?"

Zong Baobao looked like a simple man. When he heard this, "what's the matter? You need to ask? How simple?"

Pointing to Zhou Xiaohan, "this girl looks good!"

I poof!!

A group of people sprayed it. Zhou Xiaohan almost didn't kick him. "Be serious!"

Qi Lei is also speechless. He has a pit in his head. How can he pick him out? He knows that his grandson has to live.

However, Zong Baobao is right. A beautiful face is really a social weapon.

Nodded and said, "it's a factor."

Zong Baobao was silly. "Is that ok?"

Over there, Dong Beiguo rolled his eyes, "your poor mouth, too!"

Zongbaobao listened, "sister Xiaohan, do you hear me? We are a perfect match!"

"Get out!"

……

Liao Fanyi didn't have time to watch a few young people play tricks here. He directly began to discuss the problems raised by Qi Lei and listed them one by one.

"They are classmates. The same professional level will be the guarantee of communication."

Grandpa Chen said, "Xiao Han has a good eloquence for normal communication, and Zongbao also belongs to people who can't stop talking."

Jiang Yao suddenly said, "aesthetic!!"

The crowd saw that Jiang Yao raised her chin. "Sister Xiaohan and her baby have good aesthetics, which is recognized by the young eagle class. Their clothes are good, and they can have a common topic?"

People couldn't help but look at Zhou Xiaohan and zongbaobao. Indeed, the clothes of the two young people are definitely decent and fashionable in this era.

Qi Lei gave Jiang Yao a thumbs up, "accurate!"

Jiang Yao, "hum ~!"

Then, everyone talked and listed a lot.

For example, Zhou Xiaohan has a high level of make-up and has a set of theories.

For another example, Zong Baobao's father is a famous crosstalk actor and so on.

Qi Lei finally said, "professional knowledge, eloquence, aesthetics and clothing are the factors that two people hold that may be useful in social intercourse."

"Then let's sort out again. If it's still these two people, which of their respective abilities are useful and which are useless?"

There was another heated discussion.

For example, Zhou Xiaohan's beauty is useful for Zong Baobao. And Zong Baobao's humor can also add points to communication and so on.

As for the useless, there are many.

Zongbaobao's father is obviously useless to Zhou Xiaohan, and Zhou Xiaohan's makeup knowledge is also useless.

Finally, Qi Lei said, "if people regard their social capital as money, this is the concept of social money."

Everyone is stagnant.

Qi Lei: "[social currency] the most intuitive explanation is that in the social process, we use the characteristics of sharing in human nature to buy a sense of identity and find the same kind with our own currency."

"You can think of your own characteristics as money, and every social interaction is consumption."

“......”

“......”

Liao Fanyi seemed a little enlightened when he heard this. "Do you mean to quantify society with the concept of money?"

Qi Lei, "yes!"

He took out big G's car key from his pocket and stuffed it into Zong Baobao, saying, "Wang Zhendong of sina once said this to me."

"He said that he doesn't think big G is senior, and he also thinks tiger head running is a little tacky."

"But there's no way. In a city as big as Beijing, having a luxury car will save you a lot of trouble."

Seeing that everyone was silent, Qi Lei continued: "because a luxury car can quickly locate your wealth, status, taste and ability."

"It will save a lot of social tedious steps and avoid some misunderstandings."

Qi Lei, "well, now Zongbao has a big G, which is his social currency. Has his social attributes changed?"

Zhou Xiaohan has entered the role, "yes, rich people!"

Qi Lei, "then we need to add a million level jiangshidanton. What kind of low-key ordinary people can't see?"

Jiang Yao thought for a moment and frowned: "the moat is inhumane and tasteful."

Qi Lei, "add another doctorate."

People said, "then... A little invincible?"

Qi Lei, "plus, great philanthropist! Patriot!"

People, "male god!"

Qi Lei, "so, in fact, each of us should hold as much money as possible in social networking. The more money you hold, the stronger your purchasing power will be."

"These currencies can be wealth, ability, or anything that attracts others, simplifies and attracts social objects."

The crowd suddenly: "

I guess I understand.

Liao Fanyi, "what do you think is the significance of this quantification? What does it have to do with the marketing of Pangu system?"

Qi Lei smiled. "Every currency just said has its limitations."

"Your erudition is meaningless in the eyes of a person who doesn't understand knowledge."

"Your eloquence has become a defect in the eyes of a person who doesn't like to be poor."

"Your aesthetics may not be recognized."

"Therefore, each of us has our own social currency, but the liquidity of each currency is different."

"To be frank, you are a social rich man in front of a, and every currency has value. However, in front of B, you may be a social poor man."

"In this case, you will not get the satisfaction of sharing."

"Well, since this is human nature, we instinctively need to look for a social currency with great liquidity and recognized by most people."

"So..."

Liao Fanyi was shocked and blurted out, "big G! Beautiful!"

Qi Lei: "yes! This is the consumption logic of luxury goods, beauty salons and luxury cars."

"Because luxury cars, beauty and hermes bags all have the attribute of social currency."

Qi Lei simply didn't show off, "but the problem comes again. Beauty is not owned by everyone, and not everyone has purchasing power for luxury cars and luxury goods. What if he doesn't even like it at all?"

"Then look for other widely circulated social currencies!"

This time it was Liao Fanyi, "a national topic and a tonal consensus with the attribute of luxury goods."

Qi Lei: "that's right!!"

"This is the marketing direction of Pangu 2.0!"

In reply to Qi Lei's marketing strategy, Qi Lei has given Pangu system a framework - [fashion] since the press conference.

At the same time, it gives another framework to blog - Web2.0.

Qi Lei spread a topic, a hobby and a consensus.

However, this consensus is isolated and only he is talking about it, so it does not have the attribute of social currency.

Then, over the past few months, Qi Lei has always been doing one thing, that is, constantly consolidating these two frameworks.

This is true for the exclusive icon of Pangu on the blog, as well as the personalized dress of Pangu's privileges.

Including the main appearance of the blog, it is also the alternative behavior of Qi Lei, an alternative boss.

The hot search of Wang leather pants, the entry of all kinds of Popular Idols

Until the release of Zhou Dong's new song, Zhou Dong became popular, which completely detonated the national topic of the blog.

Even you will find that the official ministries and commissions, major companies, Shangbei government, etc. have never mentioned the topic of supporting Pangu in the official blog posts stationed on the blog.

All information orientation focuses on one hot spot - Web2.0!!

The era of user created content.

In recent months, not only did the press conference dilute the Pangu system, but Qi Lei didn't mention the Pangu system except the "false news" - Pangu celebration, which crushed Microsoft.

He is focused on blogging, and the whole network seems to be focused on Web2.0.

Web2.0 is a topic, a national topic!

At present, when young people meet, the most fashionable topic is the Internet.

So Qi Lei's purpose is that as long as young people mention the Internet, they must mention Web2.0.

Web 2.0 can make young people look tasteful and tonal.

But the problem comes again. When it comes to Web2.0, we have to mention Pangu system, which can't be bypassed.

Without Pangu system, you don't even have a normal blog experience. What else do you talk about Web2.0?

Therefore, users are passively accepting Pangu system.

In other words, Pangu system and blog are highly bound, so Pangu system and Web2.0 are bound.

Later generations call this "speculation concept".

The most typical examples are Tesla and apple.

After musk took over, Tesla pushed the two concepts of new energy and automatic driving much more than he pushed Tesla.

So that the public is about to bind these two concepts to Tesla.

Not to mention apple, which defines smartphones.

At that time, in the era of Apple 3 and apple 4, owning Apple was the most popular and fashionable existence for everyone.

It is also the most widely circulated [social currency].

However, unlike the Pangu system and the two, Tesla and Apple had no rivals at the beginning. In other words, it has strong strength and product strength.

However, Pangu system can't work, so a big Microsoft is stopping there!

Therefore, Qi Lei wants to dilute the Pangu system.

Only by weakening the Pangu system can the public not focus on technical issues.

Then why not fry it directly and go around?

It's still Microsoft's problem.

In the whole marketing process, Microsoft actually did two things wrong.

Do you want to write so much and speak from your heart? It's a little tangled.

I know some people should have reached the [upper limit effect] and don't want to see popular science anymore.

But after thinking for a long time, I still wrote it.

In fact, I can do it in a few hundred words, but as I said in the group, I'll tell you a profound knowledge point. You see, "Wow, it's great."

It's over. After watching a lonely movie, it's useless cold knowledge at most.

At least it can inspire some people and be of practical value.

So... That's it!

In fact, this kind of content is not easy to write at all.

Chum! Thankless.

[monthly ticket slot]

[recommended slot]