Chapter 311

"Boss, after our investigation and evidence collection of those famous super luxury car brands and luxury car brands in Europe, generally speaking, the operation of those super luxury car brands is relatively bleak, and many are even on the verge of financial crisis and bankruptcy.

Finally, excluding those who have been absorbed by large companies, several super running and luxury car brands have become the targets of their investigation team, such as Pagani, koniseg, Lamborghini, Aston Martin, Bugatti, Lotus brand and Rolls Royce, one of the symbols of luxury cars. "

"Oh, Mike, tell me more about these brands. I'm very interested in them."

Hearing Mike talking about so many familiar car brands in his previous life, Li Feng was immediately interested. It must be that ordinary Chinese people in future generations will be interested in hearing the news of these brands, not to mention that Li Feng now has the opportunity to pocket these brands.

"Boss, I don't know where you heard about koniseg and Pagani. In fact, neither of these two brands has launched their own cars. Koniseg means blade. It was founded in Sweden in 1994 and is now designing the first model.

Pagani is the same. Now it is just a personal design laboratory of Mr. Pagani, in Modena, an Italian town in the hometown of super running.

Last year, his partner, fellow Argentine Juan Manuel van GIO, the famous five time F1 world champion, died. It is said that he plans to launch his own car brand. Now he is also beginning to design the first Pagani super run named after his last name.

For these two companies, they are still in the start-up stage and capital is the most scarce time. As long as you are willing to invest, you can easily participate. As for how long the final shares can be maintained, it is a matter of negotiation. "

……

"Mike, I'm very satisfied. I'm very interested in these. Go on." Hearing what Mike John said, Li Feng was very satisfied, especially when he learned much more information than he had imagined.

"OK, let me talk about Lamborghini, Aston Martin, Bugatti and Rolls Royce."

Well, when it comes to the situation of these three companies, Mike's voice has improved a little. Obviously, for Mike, these companies are his goals.

After all, I haven't seen the first two cars yet, and the next few are world-famous brands. If I can participate in such an acquisition, it will be a heavy resume for me.

"Let's talk about Lamborghini first. Although Lamborghini has launched the most popular ghost series since the 1990s, it's a pity that Lamborghini still has a poor business and has changed hands several times. Now it is owned by Malaysian investors and the Suharto family of Indonesian President. Therefore, it's very difficult to get it."

Li Feng knows very well that Lamborghini was later acquired by the public in 1998 before it was revitalized. In 1998, Indonesian President Suharto was forced to step down, which also led to the decline of the Suharto family. That was the time to acquire Lamborghini.

"There is Aston Martin, which is now in the hands of Ford. It was just acquired by Ford in 1994. It's not easy to buy it from Ford. Therefore, it's as difficult as Lamborghini."

Li Feng knows that today's Ford is still very good. In the future, Ford will not sell Aston Martin again until it can't compete with Toyota, Volkswagen and other brands and its operation is relatively bleak, and then after the 2008 financial tsunami.

……

"Next is Bugatti, which is the least difficult. Today, Bugatti is really on the verge of bankruptcy. The Romano Artioli family in Italy bought Bugatti in 87 and lotus in 93.

It has absorbed lotus's unique sharp tools - active suspension system and noise suppression system, and installed these two sharp tools on Bugatti eb112, the fastest super running in the world. At the same time, it has also designed a four door luxury RV. It seems that it has failed to enter the North American market. Now the RV production line has been closed.

Although Bugatti is on the verge of bankruptcy, it is obvious that Bugatti's super running technology is already in the leading position in the world, even the best. Similarly, its luxury RV is also the top product. Unfortunately, due to its high price, the current market is still too small, and no market means that the company is at an end.

As for lotus, it can be said that it is a dispensable brand now. Bugatti sold it long ago after absorbing lotus technology. " Mike John couldn't help saying.

Obviously, as a super running engineer, Mike is still not happy to see Bugatti's end. In fact, this is also the biggest problem faced by all top luxury car brands. These cars sell for hundreds of thousands or millions of dollars, which is really too high in today's era.

Li Feng sometimes feels that the price of these cars is not much different now or in the next 10 years. After 10 years, the top price of these cars is also at the level of millions, but at that time, there were more global purchases. This is why these brands can survive later, but now they are mostly on the verge of bankruptcy.

The bosses behind the super run, how do they know? Now this is the darkest period before dawn. With the rapid growth of the global economy in the future, the wealth of the world will surge sharply in the future. Many people later said that the Internet and later high technology, including artificial intelligence, are regarded as an industrial revolution.

The surge of wealth has also led to the continuous enhancement of the viability of these luxury brands and the continuous expansion of the market. Unfortunately, most people do not see such a situation. Finally, these brands are absorbed by those auto giants, such as Volkswagen, Mercedes Benz, Toyota, GM and so on.

Li Feng thought that by waiting for the Chinese market in the future, these auto brands can be supported. With such an opportunity, Li Feng naturally wants to step in. Anyway, he won't lose money in the acquisition. It's really not a big deal. It's a big deal to sell to those original auto giants in a few years.

……

"Finally, Rolls Royce, which is difficult to deal with at present, although Rolls Royce is on the verge of bankruptcy, and Bentley is a luxury car brand, unfortunately, you know those old-fashioned Brits are hard to deal with.

Today's Rolls Royce is worth about US $400-500 million. Now it belongs to the old British group Vickers group. It is mainly the problem of the British government to acquire Rolls Royce. As long as the government can be solved, it will be easy to acquire. Naturally, boss, you need to prepare enough funds. "

Li Feng naturally knows that Rolls Royce is a special car for British Royal dignitaries, but Li Feng also knows that the Rolls Royce of later generations was acquired by German Volkswagen or BMW in a few years. Obviously, it is almost a bankrupt company. Do you really treasure it and sell it is the best choice? Li Feng doesn't mind at all.

"Mike, since you have investigated so clearly, I authorize you to start M & A as the representative of the investment company, starting with koniseg and Pagani, then Bugatti and lotus, and finally Rolls Royce. As for Lamborghini and Aston Martin, wait, there will be opportunities in the future."

After listening to the introduction, combined with the history of later generations, Li Feng immediately made a formal conclusion.

"Boss, don't worry. I will complete the goal you want as soon as possible."

"Ha ha, that's the best. Bill, I'll explain to Zach later. You form a team. If Mike leads the team, go to Europe again. I'll wait for your good news."

……

Seeing mcjohn's excited look, Li Feng was also happy, as if he had seen that these world-famous brands were already in his bag.