Chapter 487

"Yes, only Rolls Royce and Bentley are two brands, so they are destined to leave. I don't think BMW wants Volkswagen to be your competitor." After hearing the other party's mindless words, Li Feng couldn't help but brighten his eyes and then smiled and said.

At this time, Li Feng also generally understood the purpose of punk and his party. Obviously, BMW and Volkswagen have competed hard enough in the auto market. There is competition in low-grade cars and medium-grade cars. If there is competition in even the top luxury cars, it is obviously something BMW does not want to see.

As for getting Li Feng, it is obviously much better for BMW than for Volkswagen. After all, Li Feng is only a few car brands now, and it is a few top luxury car brands. For BMW, luxury cars are just icing on the cake.

Yes, the real world's top automobile companies must be those that occupy the mainstream of medium and low-grade cars, so that these companies can survive, and most of the luxury car brands have difficulties in operation or even go bankrupt.

In today's BMW, Li Feng is typically rich. Young people's pursuit of luxury cars does not pose a threat to BMW, but Volkswagen is different.

"Mr. punk, since we have such a consensus, I think maybe we can agree on a plan first. For example, we can cooperate to acquire rice rice, and then split the two major brands of Rolls Royce. Your BMW owns Bentley, and we produce Rolls Royce. How about it?"

……

"No, Mr. Li, I think it should be that our BMW owns the Rolls Royce brand and Mr. Li's company owns the Bentley brand. After all, our BMW company owns the trademark naming right of Rolls Royce."

"I think your company only needs a top car brand. Both Rolls Royce and Bentley can meet your needs. I think having Bentley, a top luxury car brand, coupled with BMW's global marketing ability, is enough for you to build a global top car brand, isn't it.

In addition, Rolls Royce is different. As a model formulated by the British royal family, it is generally unlikely to move out of the UK. We can discuss that you can move out of the UK after you get Bentley.

I think you should understand very well that the expensive labor cost in Britain will not be mentioned. The labor cost of your Volkswagen Company in China is pitiful. It must be very favorable for the next operation of Bentley. "

"In other words, after we have Bentley, we can set up Bentley production lines in Germany and even anywhere in the world?" Punk was a little suspicious and asked with a smile.

"Indeed, my Rolls Royce does not intend to move out of the UK. This is my commitment to the British royal family and even the British government, and try to avoid the pressure from the government."

"So, how to cooperate?" Punk nodded and finally asked with a smile.

Obviously, Li Feng's proposal has been recognized by him. In fact, BMW really means this. Both Bentley and Rolls Royce represent the top luxury car brand in the automotive industry.

For companies like BMW, their lifeblood is BMW itself, not luxury cars. Those are just icing on the cake.

……

"As for cooperation, I think so. One is that I can directly acquire Rolls Royce, and then we negotiate about the two major brands of the automobile company. Both sides get a brand and exchange it directly.

Of course, if you BMW don't want it, I don't mind directly investing in the acquisition of Rolls Royce's trademark right. In other words, you BMW just have to wait. After I acquire Rolls Royce motor company, you can exchange the shared trademark right of Rolls Royce power company for the complete brand of Bentley.

Of course, this is my bottom line. Directly exchange Bentley's complete brand for BMW's Rolls Royce brand trademark right. In the future, Rolls Royce will share the rice brand with Rolls Royce power company.

Similarly, as a condition, the original engine and other parts of Rolls Royce can also be supplied by Rolls Royce power company. I think I have expressed my sincerity. Next, let's look at Mr. punk and BMW behind you. Your choice. "

"Mr. Li, you just sold the Bentley brand in exchange for our Rolls Royce brand. I think BMW has suffered a loss and needs us $100 million in cash." Punk replied with a smile.

Li Feng almost screamed. BMW is really greedy. Li Feng knows that in his previous life, Volkswagen spent $700 million or $800 million to acquire Rolls Royce. As a result, BMW, which owns the Rolls Royce trademark, spent tens of millions of dollars to get some brand extensions of Rolls Royce's flying goddess logo in Volkswagen's hands, and obtained a complete Rolls Royce brand.

Volkswagen only got the Bentley brand, and then the queen began to make Bentley the only car for the royal family, and so on.

Naturally, Li Feng knows what's in it. Naturally, he won't let others talk. If Rolls Royce didn't have the right to the name in the hands of power company, Li Feng wouldn't bother to talk to them.

……

"Mr. punk, you are too greedy. I can't add another penny. I have expressed my sincerity. Rolls Royce will continue to maintain a cooperative relationship with power company. Otherwise, I may cooperate with GM in the United States.

I don't think they will refuse. In terms of automobile engine performance, I believe the ability of our American Automobile Company is no less than that of Rolls Royce. And you only own part of Rolls Royce brand, and I pay for the complete Bentley brand.

Finally, I also say that if BMW finally gives up cooperation, if I really buy it, I would rather scrap the Rolls Royce brand and make every effort to develop Bentley.

For example, directly reaching an agreement with the royal family to replace Rolls Royce with Bentley. I think maybe this is not something we both want to see at that time.

However, I said at the beginning, who makes me young? I hope to cooperate with BMW, but it is equal cooperation, not bullying me, a newcomer in the automotive industry. "

"Mr. Li, I will give a complete reply to your proposal to the chairman and the board of directors of the company. Personally, I also hope to cooperate with you. I think I can not only cooperate with Rolls Royce, but also become a partner in the United States and even the world in the future." After listening to Li Feng's tough words, punk couldn't help laughing back.

Li Feng as like as two peas, it is clear that they will not let Rolls-Royce car brand really be abolished. For Li Feng, if it really discards Rolls-Royce, it doesn't matter. Just like two pieces of artwork with identical pieces, one of them will be destroyed. The remaining one will become the only one. If Rolls-Royce really discards it, it will be a good choice to develop Bentley in full force.

Of course, there is no way. This is Li Feng's last counterattack. If an agreement can not be reached, Li Feng will abolish the Rolls Royce brand, and Volkswagen will lose more. After all, the trademark rights of Rolls Royce brand are in its hands, and the value is at least US $100 million. If the automobile brand is abandoned, there will be nothing.

"OK, I'm looking forward to your reply...".

……

As Li Feng expressed his intention, the other party said he had received it. Naturally, it was easier to talk about some small details. The lawyer drafted an initial document, and punk took the document and was ready to go back to Germany to make a report to the board of directors.

What Li Feng didn't know was that when punk returned, in addition to the members of his company's board of directors, there were also Volkswagen's negotiators. Obviously, since Volkswagen knew that BMW had the Rolls Royce name and trademark right, it seemed that it had directly come to the door.

Li Feng naturally doesn't know about these, but Li Feng has expressed his attitude. Next, as long as BMW doesn't want a strong competitor like Volkswagen, it should know how to choose. If it really wants to cooperate with Volkswagen as usual in history, Li Feng can only compete directly with Volkswagen at that time.