Chapter 624

The overall urban planning of Beijing approved by the State Council in 1993 clearly puts forward that the central business district of Beijing is planned to be built from Chaoyang Gate to Jianguomen and from the East Second Ring Road to the East Third Ring Road.

In 1997, the municipal government once again made a decision to appropriately expand the land scale on the basis of the previous plan, expanding the planning scope from the Third Ring Road to the West Dawang road to the East and radiating to the Liangmahe area to the north.

The planned central business district of Beijing is composed of a core area, a radiation area and a mixed area, and the "golden cross" is composed of Jianguomenwai street and East Third Ring Road, connecting these areas.

After that, it has been expanded several times. This is the famous Central Business District in Beijing. In the future, there will be a name that sounds unclear and tall, referred to as "CBD".

For various reasons, when Li Feng and Mr. Zhang first arrived in Beijing and were ready to invest in China, they had obtained the approval of the government and obtained a piece of land within the East Second Ring Road. Now they are in full swing to build the 66 storey Century Group's future headquarters in the capital of China, the century building.

Adhering to Li Feng's habit, he likes the top floor of the building with a wide view as the office environment. Within the top floor of a building on the East Second Ring Road, the whole floor is the location of the temporary headquarters of Tianji international real estate company.

Originally, I wanted to move the investment company here. After discussing with Wang Chaoyong and others, I decided to temporarily set the headquarters of the investment company in Zhongguancun. After all, it is a high-tech industrial development zone. It is more suitable for the initial venture capital.

……

"Oh, Mr. Sun is back!"

At about 10 a.m. that day, when Li Feng arrived at the chairman's office of Tianji real estate company, Sun Wei came forward with a smile. Although he had known about his return to Beijing by telephone, he was still joking.

In recent days, Li Feng has been wandering around the quadrangle project in Beijing. At the same time, he will come to the real estate company to learn about the situation.

"Boss, the financial center project in Lujiazui and Zhengda Plaza have been basically determined. These two projects have been shelved because of the financial crisis. With the cooperation of us and the government, they have been successfully won.

But Xia, the 800 partner of the Sino Japanese joint venture, is in a bit of trouble. Although their parent company is going bankrupt, the Japanese firmly believe that they can get out of the trough and want to continue their cooperative operation. They are still arguing.

The last point is the direct acquisition of ready-made properties. At present, the occupancy rate of Lujiazui commercial properties has been greatly reduced, and various statements about the failure of Pudong development are prevalent, which has led us to acquire many building properties. We have established property companies, with a total of 9 buildings included in the shares and 7 buildings wholly-owned. "

"Oh, Mr. Sun, this efficiency is so high that so many things have been done in less than half a month?" Although I have known the results for a long time, these are all to help me make a lot of money in the future. I can't help but praise Sun Wei again.

"Boss, your support is strong. So many funds arrive immediately, which makes the magic capital government see our determination and strength. It can be said that the government has made great efforts. Without the strong support of the government, we could not be so smooth."

"Hehe, working in China, especially in the face of such a large undertaking, it can't be done without the support of the government." Li Feng replied with a laugh.

......

"By the way, Mr. Tang of Tomson believes that with Lujiazui becoming a domestic financial center and Lujiazui's geographical location is very superior, he believes that the riverside of Lujiazui is a very suitable place for top business people to live.

In Mordor and even in the whole country, facing the high-end luxury housing market of top business people, it is still a blank in China. We put forward some suggestions on cooperative development with us and asked if we are interested? "

Li Feng's eyes lit up when he heard Sun Wei's proposal about Tang junnian. Shit, this is the famous concept of "Tang Chen Yipin" in later generations. It seems that people have such an idea now, but it hasn't been started yet.

"Oh, I see. For the time being, I don't have any ideas. After all, the commercial occupancy rate in Lujiazui is so low, because the financial crisis has led investors to withdraw funds one after another, and the domestic real estate industry has not begun to erupt. I personally think it's not the time.

However, Mr. Tang's concept is good. Maybe it will be the right time when Lujiazui really becomes a real domestic financial center. "

"Well, I think so, at least for now, such real estate projects will be difficult to sell."

"Well, I'll contact Tomson and ask him to shelve the project for a few years."

......

"Yes, I'll also contact there. This is the general situation of modu. President Chen Dahua at Zhengda square has begun to hand over, and later said it will be changed to 'Dahua square'.

Including the financial center project, there are basically only the final transfer procedures left. We have contacted and confirmed with the original construction unit and signed the expected contract. We will return to work immediately after we have officially determined with the original builder. "

The two exchanged views on the project progress of magic capital, which gave Li Feng a more detailed understanding and made Li Feng very satisfied.

"OK, then let the following people do it. The siheyuan tourist hotel project here will be officially launched. Do you have any publicity plan and implementation plan?" As soon as the topic changed, Li Feng turned to the next key real estate project quadrangle project.

It has to be said that after more than half a year of integration, some quadrangles in some areas have been selected for renovation and decoration. Basically, we have a general idea, so we are facing business problems next.

"Boss, what we define here is the retro nostalgic style to let people understand the history of the quadrangle in Beijing. Combined with the celebrity effect, appropriate publicity, and cooperation with the travel agencies in Beijing, we will promote our quadrangle Travel Hotel model in Beijing as soon as possible through such a scheme."

......

"How are the preparations for the hotel?" The rare Li Feng asked with concern.

"Other preparations have been completed, and now there is only promotion left. This time, we will cooperate with several advertising companies to put a certain amount of advertising in major cities in China.

When it's time to open, there will be a large opening ceremony and cocktail party, including stars, famous models and celebrities, so as to make our new model of quadrangles sound at one shot. By the way, I need your boss's support in finding stars and famous models. "

"Tell me... How to support it?"

"As we all know, boss, you are a world-class media group and have a deep influence in the field of fashion media. Let's say domestic instead of foreign. I seem to remember that Gong Li is the spokesman of Saint Laurent.

It is also said that the model agency under caa-img group has deep cooperation with the domestic new silk road model agency. If you can say hello to the boss, celebrities in the entertainment industry and our exquisite quadrangle Hotel, you will be able to make a splash. "

"Well, you have an idea. I naturally support it. When your whole plan comes out, give me a plan and I'll arrange contact." Li Feng replied with a smile.

……

"The chairman, President sun and the people from the advertising company are here." Just then, Sun Wei's assistant came in.

"Well, Mr. Sun, go and be busy. I'll wait for your good news."

"Well, I'll get in touch with the people in the advertising agency first. By the way, secretary Liu, leave a copy of the information of the advertising company to the chairman. "

"OK."

“……”

Looking at the advertising bidding materials on the table and their respectful farewell, Li Feng shook his head and smiled, and then read the materials of the advertising company on the table.