Chapter 686

It was almost 11:00 local time until Li Feng finally met Wang Siqing and Tom Ford in the presidential suite of Xinluo hotel. Similarly, a manager in charge of acquisition and investment was pulled from Tianya.

"Boss, I finally saw you!" When we first met, Tom Ford couldn't help complaining.

"Ha ha... Tom, I don't trust you. I've been paying attention to you. Under your leadership, Saint Laurent is developing very well. Moreover, I heard that your personal brand makeup is selling like crazy this year. I have to congratulate you." Li Feng smiled and hugged him.

Naturally, Li Feng gave him a gentle hug and immediately let go. After all, Li Feng knew that he was a world-famous gay brother.

"Thank you! I would also like to thank the boss for your full support. I didn't expect TF to sell so well. " Tom Ford, the fashionable golden boy, immediately replied.

"Let me introduce you. This is my partner in Korea, Miss Li Fuzhen of SamSung group. Coincidentally, Li Fuzhen's Xinluo hotel has luxury duty-free stores all over Korea. Saint Laurent can also be regarded as a partner." Li Feng smiled and introduced the way to Tom and his party.

It was said that it was Li Fuzhen of Samsung. Everyone was a little surprised. After all, the people present were all top talents. Naturally, they heard about the weight of Samsung and were even very familiar with it.

After a few greetings, under the guidance of Li Fuzhen, all of them went to the executive lounge on the 23 floor. They wanted a large box to be seated, preparing to experience the standard of a Michelin 3-star chef.

……

"Boss, this is the information we got about Gucci's achievements and collected tapes in nearly 20 days. Have a look."

After dinner, in the South presidential suite of Xinluo Hotel, Li Feng took Li Fuzhen and Wang Siqing, Tom Ford, who is now in charge of Saint Laurent, and the stockbroker manager of Tianya investment company named Bill Mel.

"Bill, I've heard of you. Bill wilbey and Shanquan Li mentioned you to me before. They said that you were responsible for the target acquisition projects I gave you before, didn't you?" Li Feng smiled and said to the premature balding middle-aged man in his 30s.

"Boss, yes, when I learned from Bill and Shanquan Likou that you were going to buy these companies, I volunteered, mainly because I was very interested in these luxury brands and had done research for many years.

I think the global economy will be in a rapid growth stage next, especially the rise of economies dominated by Asia and China. The rise of the economy will inevitably be accompanied by the upgrading of the consumer market. Therefore, I think these luxury goods will win opportunities for rapid development in Asia in the future. "

"Well, bill, I also agree with you. That's why I want to enter the luxury industry. In addition to bringing me considerable profits, there is also a very important point.

When the global economy is developing rapidly, especially in countries with safe and stable economies, fashion brands are still very attractive, and fashion is always linked to the entertainment industry. For the field of media publicity, it can stand at the top of the industry. "

"Yes, boss, your view is great!" After listening to Li Feng's words, the manager of the luxury loving investment company couldn't help but brighten his eyes and exclaimed loudly.

"Ha ha... Well, bill, don't fill me with soup. Tell me about your harvest during this period." Li Feng replied with a laugh and flipped through the documents in his hand.

……

"OK, in the first stage, we mainly chose Gucci, a fashion brand. When it comes to Gucci, I think most people are familiar with it, although this company has nothing to do with the Gucci family now."

Yes, many people may think that Gucci is the brand of Gucci family. After the struggle of the second generation of family children, brother opposition, uncle and nephew opposition, etc., up to now, gucci brand has nothing to do with Gucci family. In the 1970s and 1980s, the Gucci family ushered in three generations of successors, but this was a black sheep, and the black sheep was finally killed by his ex-wife, resulting in the famous "murder of husband".

Of course, Li Feng also knows that there is a famous saying in future generations, which came from the divorced ex-wife of the black sheep who bought the murderous murder of her husband, that is, "I'd rather cry in a Rolls Royce than laugh in a bicycle." Is it very familiar? In the future if you are the one blind date program, it was changed into a BMW.

Also at this time, an investment company registered in Bahrain acquired 50% of the shares of Gucci twice in 1993 and 95 respectively, and completely acquired 100% of Gucci.

At that time, the investment company dug Tom Ford, the fashionable golden boy, into Gucci and let Tom serve as the creative director, thus ushering in the recovery of Gucci since the 1990s.

This company is just an investment company. Like most investment companies on Wall Street, looking for companies facing difficulties, seeking listing after acquisition and then selling to obtain considerable profits are probably the common tricks of investment companies.

When the investment company fully controlled Gucci, it listed Gucci in the Netherlands and the United States respectively, of which the Dutch stock market accounted for 49% of Gucci's shares and the United States stock market accounted for 51%. People don't worry that others will buy it. Anyway, if they buy it according to the stock price, they won't lose money for the investment company.

In other words, if you want to buy Gucci, it is actually a very easy thing. As long as you have enough cash, you can directly control Gucci through the stock market.

……

Seeing that everyone was reading the information in hand and paying attention to his words, Bill couldn't help but say: "we take advantage of the loopholes in the stock markets of the two places. As long as one institution accounts for no more than 5% of the shares of the listed company, we don't need to report. Now we have almost controlled 35% of the shares through seven separate funds of the offshore company.

Of course, it also absorbed most of the circulating shares in the market, and 35% of the shares only cost less than US $900 million. In other words, it was thanks to Tom to buy Gucci at such a low price. At the beginning, Tom cooperated with the boss to buy Saint Laurent, but Gucci's shares fell sharply.

After all, the market value of Gucci is still too small, and few people pay attention to it. I think no one knows, including the management of Gucci, except the professional institutions that invest in Gucci. "

"So much?" Hearing Bill's words, the people were not surprised.

"It's true that there are so many, but now if we want to continue the acquisition, it may be exposed and almost reach the critical point. Therefore, now we are faced with several problems. First, with the shares we control, we can send representatives to the board of directors of Gucci and get three board seats. Do we need to do so.

Second, whether it is necessary to continue to acquire Gucci shares in the market next. If so, the next share price may exceed the previous purchase price, and Gucci is facing counter-measures, such as issuing additional shares to dilute our shares.

Therefore, at present, it seems that in any case, it is time to contact the management and major shareholders of Gucci group. " Bill Mayer talked with great assurance.

……

Li Feng knows that it is time for him to make his own decision, whether to continue the quiet acquisition or directly indicate the forced acquisition. If he wants to quietly acquire, the time will be extended indefinitely. If he directly indicates that he wants to acquire, it may make the opposition of the current management and shareholders more difficult to acquire.

"In this way, first put the acquired shares under the banner of Saint Laurent company, and then express our attitude. Of course, we should not relax in the stock market. We should continue to acquire and see the reaction of others." Li Feng thought for a moment and said to the crowd with a smile.

Li Feng decided to take a two pronged approach. In case he asked people to ask and they directly indicated that they were willing to be acquired, that would be a happy thing for everyone.

"In addition to Gucci, we are also investigating major fashion brands such as Dior and Hermes, and have begun to layout one after another. We have also made some achievements. However, for the time being, it is not the focus. All the focus is on Gucci." Seeing the satisfied eyes of Li Feng and others, Bilmer smiled and said again.

Well, after listening to other people's words, Li Feng smiled, while Wang Siqing and Li Fuzhen looked at bill with expectation. Obviously, women love these things more, but they don't have much thought for Li Feng. This is simply a considerable business that can expand their voice in the field of luxury goods.