Chapter 734

In fact, Li Feng is very eager to truly merge Paris Spring Department stores. First, Paris spring has a good reputation. Second, such department stores are cheap.

Yes, department stores like Paris spring are not expensive. Many Paris Spring Department stores, except the flagship stores in Paris, are only rented. Those properties are not owned by Paris spring department store.

Therefore, when it comes to real acquisition or merger, Paris spring department store, a well-known department store group, does not need to spend much money. Just like the famous Harold department store, as long as the flagship is acquired, the rest are basically acquired together.

The later Paris spring was not sold by Yunkai group in the end. It seems that it sold 51% of the controlling stake and only spent about 1 billion euros. It has such a great reputation, but it is only worth so much money. From this point of view, it is not its own property that is so cheap.

Similarly, what Li Feng thinks in his heart is that when Paris Spring Department stores around the world are established one after another, his shares can be continuously expanded through continuous expansion and capital injection, which is Li Feng's psychology.

Now that they have said that, then the very simple choice question is whether to accept merger or refuse to merge. Naturally, such a big thing can be directly decided by Li Feng. After all, Li Feng has the final say.

However, Pinot spring group is not the voice of the Pinot family. Even if people control the enterprise, they need to talk in detail with many major shareholders and then vote. However, the Pinot family with 40% shares is an absolute major shareholder and can basically decide all kinds of decisions of the enterprise.

Just then, Wang Siqing came in again and attracted the attention of the three people.

……

"John, things are basically settled over there. You need to sign at last." After Li Feng motioned and said directly, Wang Siqing smiled at the three of Li Feng.

"Oh... I don't know if I can have the honor to let me know what the negotiation is. It seems that I want to congratulate you again. The harvest of this trip to France is obviously very good." After listening to Wang Siqing's words, Francois Pino smiled and joked to Li Feng.

"Ha ha... Thank you, but I think Mr. Pinot can be sure to cooperate with me. It may be better then!"

"Since you're going to sign, I won't bother. How about ending today?"

"Of course, but how about I invite Mr. Pinot to witness?"

"It's my pleasure, please...!"

"Please...!"

“…”

Several people also got up and walked out of the room, walking towards the small office meeting room equipped by the hotel not far away.

"Here you are, Mr. Li!"

"Congratulations, John!"

"Happy cooperation, Mr. John!"

“…”

When Li Feng and his party walked into the conference room, everyone inside greeted them one after another.

"Hi... Francois, long time no see!"

"Michelle, Robert, long time no see. I didn't expect to see you here."

“…”

Due to the appearance of the new faces of Pinot father and son and the introduction of each other, people also know who Pinot father and son are sacred. Naturally, in addition to knowing, people all speculate about the meaning.

……

I can't help it. Li Feng introduced it to others before. He said that he was the controller of Paris Spring Department Store Group and lato winery, which made everyone present moved their minds. Similarly, it is precisely because of the relationship between the controller of Chateau lato that Francois Pinot is familiar with Michelle Roland and Robert Parker, two leaders of the wine industry.

Watching Li Feng and Henry Jaye's two disciples sign represents Li Feng's confidence and ambition in the luxury industry. Moreover, Li Feng's path is very similar to the previous LVMH group, which is formed by the merger of LV and MOET Hennessy.

In addition, when Li Feng introduced his father and son, he talked about the owners of Paris spring department store and lato winery. Obviously, Li Feng's picture is not only Paris spring, but also his own lato is on the list of acquisitions.

This time, Camus winery and Henri Jaye winery together account for a total of US $100 million, accounting for 2% of the shares of the whole luxury group, of which Nicolas Mio accounts for 1.5%, Henri Jaye and his grandson account for 0.5%, while Henri Jaye accounts for 1% and his two disciples account for 0.5% of the shares of the wine group.

Just after watching the signing ceremony between Li Feng and Henri Jaye's disciples, Pino and his son saw the signatures of Li Feng, Robert Parker and Michelle Roland again, which shocked Pino and his son.

Yes, Li Feng also reached an agreement with Robert Parker and Michelle Roland. The first is that the group will acquire 60% of the shares of Robert Parker's top wine magazine - Wine Advocate, which is a top wine magazine with 40000-50000 subscriptions.

The second is to acquire 60% of the shares of Michelle Roland family's Wine Manor in Bordeaux, but the manor is still operated by Roland and his wife.

Among them, Robert Parker will become the president of his wine group and get 1% of the dividend shares of the wine group. Michelle Roland did not join the company and still became his flying winemaker. However, he also became a consultant of the wine company and enjoyed 0.5% of the bonus of the wine group. After all, top winemakers such as Michelle Roland can't be wasted.

……

For such treatment, both Robert and Michelle are very satisfied.

For Robert, the magazine he founded has actually reached the bottleneck. The magazine has been recognized in the wine industry, but it is only in the wine industry. It is impossible to develop again. After all, it is limited by all parties.

However, it is different to accept by Li Feng. Li Feng has a media group and a special publishing company. After appropriate publicity, it may be able to break the bottleneck.

Similarly, for Michelle Roland, the family winery in Bordeaux is not the kind of top famous winery. Although Michelle Roland's business is fairly good for his own sake, the winery is too small and the output is too low. The annual output is only about 1000 boxes, which really doesn't make much money.

Otherwise, why were so many wineries acquired in Bordeaux, Burgundy and other places in the future. Except for those top famous wineries, most ordinary wineries don't make much money. If they want to make money, they won't want to sell.

Later generations of little swallow bought a winery in Bordeaux for millions of euros. In fact, such wineries are very ordinary wineries in Bordeaux. If the red wine produced is directly sold to those wine dealers, it is actually very cheap.

It is said that the little swallow winery only spent 4 million euros to acquire it, but even the 4 million euros investment will require the winery to operate for more than 10 years to recover the investment. Of course, with the pursuit of Bordeaux French wine in later generations and the star effect of the little swallow, the cost recovery may be much earlier.

The little swallow's red wine in the previous life actually sold very expensive in China. Why, in fact, it's not that people are stars. What attracts them is the fan economy.

Of course, whether it is wine magazine or winery, the price is not too exaggerated. In order to win over two big winners in the wine industry, Li Feng spent US $20 million and accepted it with a smile. Generally speaking, big head is still wine magazine.

……

Watching Li Feng sign contracts with Henry Jaye and his disciples, Michelle Roland and, Robert Parker and other wine barons, he was deeply shocked by Pinot and son.