Chapter 783

"John Rupert? They are all talents! " Looking at the detailed information about John Rupert and the rise of the Rupert family, Li Feng said to himself.

The Rupert family is known as the second richest family in South Africa, second only to the Oppenheimer family. Naturally, it is an awesome family. It's really funny. Although those African countries have become independent, you can see that the top capital families in those countries are all white.

As the strongest country in Africa, South Africa is no exception. Both the Oppenheimer family and the Rupert family are white and Jewish families. They can't admire the strength of the Jews. They can be seen everywhere and become a legendary rich family.

In addition to having a wide range of industries in South Africa, the Rupert family's most famous naturally is the Richemont group. Now it is one of the two major luxury groups in the world. It's gone when it came to Kaiyun group in the previous life. However, Li Feng's century shore shahua group has taken over smoothly.

John Rupert is a real family rich second generation. His father started in South Africa after World War II and engaged in the tobacco business. Rembrandt, a family tobacco company, directly controls 90% of the tobacco industry in South Africa. At the same time, he participated in shares, including British tobacco company Lok Fu men and the famous British American tobacco company.

Li Feng of British American tobacco has heard that Gong Huang's husband is an executive in the Asia Pacific region of British American tobacco.

……

Now the leader of the Rupert family is John Rupert. When he was young, he was not very interested in the family business. Instead, he aimed at the luxury industry. In the 1980s, he participated in the family business and founded Richemont group. When his old father retired, John Rupert finally took over the family business.

While controlling the famous luxury Empire - Lifeng, while controlling the tobacco business inherited by the family, although the ranking on the rich list looks very low, it is definitely a low-key super rich.

Li Feng can even imagine that the shares must be hidden in the family inheritance.

It can be said that hiding wealth is one of the necessary survival rules and compulsory courses for the top rich families. No rich will completely expose the wealth of individuals and even families. In fact, it is applicable everywhere.

Of course, it will be more difficult for the rich rising after the new century to hide their wealth in a short time, especially in the future we media era. After all, various supervision mechanisms, exposure anytime and anywhere, and so on.

For example, the Chinese rich groups such as Shuangma in the previous life and later, their wealth is more open than those old family rich in Europe and America. After all, it is a new rise and the time is too short.

Generally speaking, it is difficult for the first generation of wealth creators to hide their wealth unless they intend to hide their wealth at the beginning. For example, like Li Feng, they set up offshore companies from the beginning to disperse their shares through some private funds.

But most entrepreneurs, at first, who would have thought of using private equity funds to disperse their business? After all, no one can guarantee whether your business can succeed, and no one will take this into account. Only people like Li Feng will do so in advance.

……

Li Feng also conducted some industry research on Lifeng and Lv. Generally speaking, LV mainly focuses on developing several brands and will sacrifice some brands, while Lifeng is more "intensive" and does not give up after acquiring each brand.

In this way, in fact, in terms of anti risk, Lifeng is lower than Lv. At present, in the market of economic downturn and shrinking luxury goods, LV can develop those brands with relatively low popularity and adopt the strategy of small profit and quick turnover at low prices to tide over the difficulties, while Lifeng's brand is relatively difficult.

Li Feng is ready to combine the characteristics of the two to operate his own luxury group. For example, it is natural to develop well-known brands such as Gucci and Saint Laurent. But in addition to these, Li Feng is also ready to acquire second-class brands to open up the luxury market for the time being.

For example, today's Huaxia market is more suitable for second and third rate products. Otherwise, how can baozi occupy the leading position in the Huaxia market from the 1990s to the first 10 years of the 21st century.

Form the group's second-class product scale brand with various possibilities similar to Baozi and in the future, so that when the top luxury goods are depressed and the economy is depressed, the second-class brand can make up for the deficiencies in the group's operation through price advantage.

This is Li Feng's decision on the overall development of his luxury group. Similarly, in the business product line, Li Feng is also ready to take a comprehensive road. For example, LV is more in fashion brands, while Lifeng is mainly in jewelry and watches, and Li Feng is not soft hearted. Both clocks and watches and fashion clothing brands want to appear in his product line list.

Now Li Feng's group is also investigating those top jewelry, watches and fashion brands to see what they hope to start and earn. Maybe they will compete with Lifeng and LV in the acquisition of brands in the future. After all, the number of these top brands is still limited.

For Rupert's sudden visit, Li Feng is really looking forward to it. After all, he is the head of Lifeng and a competitor of an important branch group of his own.

……

In the next two days, Wu Jianmin led standard chartered to continue the road of integration, and invitations to Standard Chartered's celebration toast were constantly sent out. The time of Standard Chartered's reception was set on Sunday evening, December 14.

Li Feng naturally visited many big men in person, such as Prince Charles, the Duke of Grosvenor and even the British Prime Minister; In addition, the housekeeper was sent to the door in person and went to the leaders of all parties and senior officials of embassies in Kensington Garden Street. He was very busy for a while.

Today's Kensington Garden Street is more settled by embassies of various countries. Unlike later generations, Garden Street is filled with super rich groups from all over the world.

Facing the housekeeper sent by Li Feng, both embassies and some super rich dignitaries expressed their thanks and said they would come to the reception in person.

Similarly, for the helmsman of Lifeng group who sent the visit note, Li Feng personally made a phone call according to the number on his personal business card. After a while of greeting, he also invited him to attend the Standard Chartered cocktail party. People also said that he would attend on time.

In addition to the leaders and partners of all parties, including those Chelsea stars, many British entertainment stars, media leaders and so on, have become the invited objects of the reception. According to Wu Jianmin's statistics, the number of participants may exceed 300 or more.

If it's really just the No. 15 garden villa that Li Feng said before, it's really too crowded.

The reception was held directly in Li Feng's house. Although he lived on the 18th, the hall on the first floor of the 18th also needs to be used. By asking about the new art gallery at the side door, it leads to the hall of villa 19, which is the main venue.

……

Fortunately, when Li Feng opened up the two house number gardens, he directly built an art corridor between the two villas, hung some antique works of art, and some oil paintings of Li Feng's own life.

Yes, today's Li Feng is actually very fussy. For example, since Zhou Jiana helped himself manage family art, he has also met many top painters in the United States through Zhou Jiana.

At that time, Li Feng directly invited them to paint portraits of one of his family members, including Li Feng's, the two elderly people and the women in the family. As a result, they painted a lot.

Of course, except for the elderly and Li Feng, the rest of the private nature is naturally placed in the home of the US emperor, and some personal portraits of Li Feng have been hung in luxury houses all over the world.