Chapter 1050

"Bellinger?"

Seeing the surprised look of the people, Robert Parker couldn't help laughing and replied, "that's what you think of Bellinger!"

No wonder people are surprised. Since they are ready to enter Napa Valley, they naturally need to investigate the winery in Napa Valley, and Bellinger winery has always been one of the top wineries in Napa Valley. Perhaps he is not as famous as famous wineries such as Xiaoying and Haran, but it will not damage Bellinger's reputation as the top winery in Napa Valley.

Moreover, as one of the oldest wineries in Napa Valley, this winery has never lagged behind. Since the German brothers Bellinger established Bellinger winery in the 19th century, it soon became one of the benchmark wineries in Napa Valley.

Although Napa Valley's wines have been famous all over the world since the 1970s, Bellinger winery has not fallen behind since the 1970s, but continues to play the role of Napa Valley's top famous winery.

Robert Parker, now recognized as the first wine tasting master, once praised and spoke highly of the wine produced by Bellinger winery.

Parker commented on Bellinger winery in this way: he said, "in my wine tasting career, I have tasted countless wines that can be called the world's top wines. I am very disappointed by the substantive performance of many so-called famous wineries, but here in Bellinger, I found high-quality and representative American wines."

When Wang Bo, Li Feng's housekeeper, first booked famous wineries for Li Feng, he started from the famous wineries in Napa Valley and successively became a member of famous wineries such as Xiaoying and Haran. After booking, Bellinger was naturally one of the selected members.

......

"By the way, I heard they just bought Luyue winery last year?" Li Feng asked curiously.

"John, yes, Bellinger winery did buy Luyue last year. What's up? Are you interested?"

"Ha ha... Of course they are interested, but how can they have the idea of selling?"

"John, you may not know everyone at Bellinger winery today." When he heard Li Feng's question, packton smiled back.

"I really don't know, but I really didn't notice."

"That's right. Bellinger winery originally belonged to the Bellinger family after three generations. In fact, it did not belong to the Bellinger family. At the beginning, the three generations of the Bellinger family had only one daughter, and the daughter married Roy Raymond, a winemaker in Bellinger winery.

Then, although the name of Bellinger winery is followed, in fact, the winery has become the of the Raymond family.

Unfortunately, perhaps people don't like the name of Bellinger winery. They sold the winery directly in the 1970s, and then used the money from the sale to buy a vineyard in the south of St. Helena and establish their own 'Raymond winery'.

At the beginning, the buyer who bought Bellinger winery was a private fund from Wall Street. Maybe people thought that the winery could obtain extraordinary benefits. Unfortunately, the Bellinger winery purchased with huge funds did not make as much profit as expected. Today, the rich on Wall Street are ready to sell the winery.

In fact, this is not the first time that this private equity fund wants to sell. It has been ignored for several times because of the high price. As for the acquisition of Luyue last year, in fact, the winery wants to increase the chips acquired in the name of Luyue.

This time, ed spargia, the winemaker of the winery, called me personally. Ed knew that the owner of the winery had always wanted to sell the winery. This time, he heard that we Saint mantoshava wanted to buy the winery to expand our own winery company and luxury group, so he volunteered to contact me. "

......

"Oh, I see!"

After listening to Robert Parker's words, Li Feng and others finally understood what he meant.

"How about the winemaker named ed?" Li Feng suddenly asked with a smile.

"John, you don't have to worry about that. ED is definitely one of the top winemakers in Napa Valley. It can be seen from the quality of Bellinger's wine every year. And ED is disgusted with his Wall Street boss. According to him, the Wall Street boss is unwilling to invest and has been looking for buyers.

In addition, Ed's personal character is very good, and he also has rich feelings for Bellinger. Michelle and I are familiar with him. As long as ED can stay, it is enough to ensure the normal brewing of Bellinger.

Now our liquor group has begun to build global sales channels, and our output is still too small. The output of Bellinger is fairly good. I think it is a good opportunity. "

"Well, it seems that this is an opportunity to buy Bellinger and Luyue winery together. Xiaoying and Haran are still talking in detail. If we can win Bellinger and Luyue, the two top famous wineries in Napa Valley, we will have a complete foothold in Napa Valley." Li Feng thought about it and then replied.

"Yes, this is the top famous winery in Napa Valley, which is very helpful to improve the position of our own wine company in the wine luxury industry." Including Michelle Roland, Pino and his son all spoke one after another.

"OK, then, Pinot, Henry, Parker and Michelle, next you need to add a negotiator. You can contact Bellinger."

Li Feng naturally didn't want to give up the opportunity to pocket the two top famous villages in Napa Valley, and finally responded positively to the people after being recognized by the people.

"Wow... That's what I like!"

"Ha ha..."

......

Li Feng was pleasantly surprised by the "door-to-door" Bellinger winery. With the arrival of Pinot Noir and the full support of Li Feng, the acquisition journey of Santo xawa has entered the fast lane.

Two days later, the harvest season finally came. By purchasing 50% of the shares of the winery and wine industry company in cash, St. mantoshava successively acquired three wineries: Yima, monterina and Bryant.

Perhaps it is because St. mantoshava's continuous acquisition of three major wineries has put pressure on the other negotiators, or it may be that they see St. mantoshava's ambition. In short, Haran and Bellinger made a quick decision, but both want to get shares.

Bellinger's private equity fund obviously took a fancy to the shares of the parent company of St. mantoshava. After all, as the private equity fund controller of Wall Street, it naturally knows the potential of St. mantoshava, and even hopes that St. mantoshava can be listed in the future. Now getting the shares of the company will naturally enable the private equity fund to catch the line of St. mantoshava group, a listed company in the future.

Similarly, after considering the future of the family and relying on St. mantoshava, the Haran family has sufficient funds to directly acquire the vineyards of bond's new winery, so it has the opportunity to expand the strength of the winery. This opportunity really doesn't want to be missed.

Although the ownership of the winery was lost in this way, his family also became a shareholder of St. mantoshava company and one of the bosses. In addition, the family was able to become a "family" with St. John Lee, the legendary youth of America. Finally, the Haran family agreed to make a deal.

In this way, just one week after St. mantoshava acquired three major wineries of Yima, Bryant and monterina, St. mantoshava wine company once again submitted the acquisition requirements for the acquisition of two famous Napa Valley wineries of Haran and Bellinger to the California Wine Association.

The influence of Harlan and Bellinger was much greater than that of the previous wineries. They immediately caused another sensation in the California wine industry, and most people talked about it one after another.

......

The acquisition cost a total of US $1 billion in cash and 20% of the shares of the wine company. However, with the income of famous hotels such as Haran, Luyue, Bellinger and Montelena, the wine company of Saint mantoshava became popular in Napa Valley and quickly became one of the most influential wine merchants in Napa Valley.

As a result, the annual output of various wines of Saint mantoshava wine industry company has reached nearly 500000 boxes. Of course, the output of famous wineries such as Haran and Luyue, as well as top famous wineries such as latus, jayburg and Lehua is naturally small, mainly monterina, Bellinger, post horse and Bryant.

These wineries often produce tens of thousands of boxes. Even super wineries such as post horses, with the financial support of St. mantoshava, will successively open up new vineyards and reach the scale of thousands of acres of St. mantoshava's vineyards in the whole Napa Valley. In terms of vineyards, it's really not small.

Of course, everything needs to be approved by the California Wine Association. For this, Li Feng is very confident to let them agree. After all, California is his hometown. As a leader of California, if he can't do this well, it's too bad.

As for whether the acquisition cost is worth it or not, in fact, Bellinger winery in the previous life was acquired in 2000 with a purchase capital of US $1.5 billion. In addition, lenghai has now acquired several other wineries. Although it has paid an additional 10% of the shares of the wine company, it is still worth it.