Chapter 1111

Li Feng has always attached great importance to his financial and banking industry. After all, this is one of the core industries that Li Feng has always been most concerned about, especially the commercial retail banking business, which Li Feng attaches most importance to.

Although Li Feng in his previous life was not a financial expert, thanks to the information explosion in later generations, the news of some global financial giants can always be seen, especially in the 10 years before and after the new century, there were several consecutive financial crises, in which some financial giants could not support and fell down, such as Bear Stearns, Lehman and so on;

There are also financial giants taking advantage of the situation, such as some European financial consortia such as Royal Bank of Scotland; There are also giants who have always been as stable as Mount Tai, such as Wells Fargo, Bank of America, * * * * and so on.

In the subsequent 2008 financial crisis, together with financial giants such as Citigroup, Citigroup even nearly went bankrupt. Although Citigroup is called the four giants of meilijian bank, such as Wells Fargo, Bank of America and * * * *, it still lacks the details, especially its anti risk ability is much weaker than the other three giants.

In the final analysis, Citigroup is basically merged from the original Citibank and traveller group in a 1:1 ratio, while the original traveller group is not dominated by commercial banks. This also leads to that although Citigroup is also a large commercial retail bank, its assets and core industries actually include financial derivatives and other commercial retail banks, such as securities Futures and other industries with relatively greater risks.

Looking at the ups and downs of these financial giants, it can be seen that the commercial retail banks and stable insurance financial giants, although their earnings may not be as high and beautiful as those of financial derivatives and other giants, they are better than stability, safety and low risk.

When the crisis came and the famous giants such as Bear Stearns and Lehman couldn't support it, it was suddenly found that the normally stable giants such as rich countries, America and * * * * began to work hard, and then people would see the news of bankruptcy and acquisition of Lehman and Bear Stearns.

Since his initial involvement in the banking industry, Li Feng's strategy for banks is actually aimed at a stable commercial bank such as Wells Fargo. Naturally, there are corresponding financial derivatives departments within the bank, but these are only useful supplements to the banking group as a financial group, but not as the core.

Such a development and management strategy looks conservative, but it has been stable for a long time. Today's Li Feng really doesn't need to be too radical, and he will do it when it's time, just like a dormant crocodile. This is what Li Feng wants.

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By studying these commercial banking giants such as Wells Fargo Bank, we will find that their core business philosophy and values are "customer-centered". The goal of the bank is to meet all the financial needs of customers and help them achieve financial success. The bank's service is customer-centered rather than product centered, which runs through product design, sales and service and has become the core concept and development driving force of giants such as Wells Fargo.

The giants who rely on products as the center, once there is a financial crisis in the future, when these products become a big problem, such as the subprime mortgage crisis, that is when these giants fall.

Similarly, we can be surprised to find that in the core business philosophy of Royal Bank of Scotland, it is also "customer-oriented" rather than "product-oriented". Moreover, the cost utilization rate of such a bank is far lower than that of ordinary financial groups, so it has a natural advantage in resisting risks.

Risk control has always been the focus of Li Feng's concern. After restructuring and running in, today's CSCB has also reduced the cost utilization rate to about 60%. According to the discussion and planning of Li Feng, Jamie Dimon and Wu Jianmin, it is expected that the cost utilization rate will be reduced to about 50% within 1-2 years.

On the one hand, step up the layout of the financial and banking industry and strengthen the strength of banking groups in all aspects; On the other hand, it also prepares for unlimited possibilities in the future. After all, the global financial crisis in 2008 is too famous, but the word crisis has shown that in danger, there are also great opportunities.

Considering the news of bankruptcy and acquisition of various financial groups after the outbreak of the global financial crisis in the future, Li Feng has always felt that he has the strength to take a share, but it still needs to be hard to forge iron. Now it is time to dig a solid foundation.

Li Feng, who has lived for two lives, has heard of international financial giants such as Wells Fargo and Royal Bank of Scotland. In the 2008 financial crisis, these two banks are crazy to take advantage of the situation to expand. This is the model that Li Feng hopes to build his own bank in the future.

......

Seeing that Jamie Dimon and Wu Jianmin, the two generals and financial wizards, left, Li Feng turned his attention to the two thick documents in his hands, which were the harvest of the team from Brazil and the UK.

Naturally, Brazil will not say. Since the 1990s, especially after the Mexican financial crisis in 1995, the Brazilian government's continuous domestic economic reform involves the privatization reform of the financial and banking industry, allowing foreign capital to enter the Brazilian financial and banking industry, etc.

At the beginning, most of the thousands of banks in Brazil were in the stage of bankruptcy. Large domestic banks such as the Bank of Sao Paulo were taken over by the government. From the beginning of financial reform in 1995 to now, the whole Brazilian financial and banking industry is called a storm.

There are only more than 200 banks that used to be a mixture of more than 1000 banks, and according to Brazil's domestic reform policies, there will be continuous reduction and mergers in the future. On the good side, Brazil's financial order has indeed changed and gradually improved.

But on the other hand, such financial reform has led to the smaller and smaller power of the state in Brazil's financial and banking industry. The proportion of individual banks, private banks and foreign banks has risen to more than 50%.

The acquisition of the Bank of Sao Paulo did not waste much effort. After all, this was originally the core policy of Brazil. In addition, the bank itself is about to go bankrupt. It is under the supervision of the government and can receive foreign capital. The government is happy to see that the core is the dispute over equity.

Although CSCB did acquire the State Bank of Sao Paulo, it is one of the top 10 banks in Brazil after all. If something goes wrong, it will have a great impact.

Among the shareholders of the Bank of s ã o Paulo today, in addition to Li Feng's CSCB financial group becoming the controlling shareholder and getting 65% of the shares, the remaining 35% of the shareholders include the equity fund represented by the government of s ã o Paulo, the Brazilian 'central bank' such as the Bank of Brazil, and some shareholders of s ã o Paulo who were unwilling to give up.

Of course, in the future, although CSCB financial group still has the banking license of Sao Paulo State Bank, it will adopt a unified CSCB brand operation. In the future, Sao Paulo State Bank will regard itself as CSCB Brazil branch.

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In addition to the part in the charge of Wu Jianmin, the first thing Jamie Damon did after taking office was to buy two major commercial banks in the UK, Abby National Bank and United Leicester bank. These two banks are in the top 10 in the UK, but they are in the top 10 after all. They are also regarded as big banks in the UK. If they are in the world, These are the two regional banks.

This acquisition, coupled with a small number of Standard Chartered's original outlets in the UK, although the former Standard Chartered Bank was known as a bank in the UK, it actually had very little business in the UK, just headquartered in the UK, but it always had a little business.

According to the documents reported by Jamie Dimon, after the integration, the three banks can become an all-round bank in the UK, with more than 1100 business outlets. Originally, the three added up to more than 1300, but more than 200 have to be closed after the integration. After all, some are repeated due to previous industry competition.

Closing so many branches and outlets naturally requires layoffs. At that time, the bank CSCB will lay off 1500-2000 people. In addition to 67% of the shares directly held by CSCB in the newly established CSCB UK branch, the remaining 33% shares are held by government controlled financial investment companies, There are 8% controlled by the Royal fund and the Duke of Westminster fund, and about 10% of the shareholders and family forces of the original two banks.

In this regard, Li Feng is very satisfied. Although he cannot be 100% wholly-owned, 67% of the shares are enough, and has attracted the power of the British government, the royal family, the great nobility and the original two banks. It can be said that today's Li Feng can really gain a foothold in the UK.

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Finally, there is some information about Royal Bank of Scotland. Jamie Dimon put forward some opinions, saying that it is to replace Bank of Scotland and jointly acquire National Westminster Bank with Royal Bank of Scotland, and Li Feng's CSCB UK branch can consider accepting part of the UK business of National Westminster Bank, so as to further enhance the strength of CSCB UK branch.

After all, RBS has excellent strength in the UK and has branches all over the country. The acquisition of National Westminster Bank is more to take a key step out of the UK and into the world with the help of this acquisition, and pay more attention to the business outside the UK of National Westminster Bank.

Similarly, in this way, Li Feng's CSCB will not only become the fourth largest bank in the UK, but also become a shareholder of Royal Bank of Scotland and get dividends from the expansion of Royal Bank of Scotland in the future.

Finally, CSCB and Royal Bank of Scotland will become the best allies, which is very helpful for the future of CSCB. After all, the time for CSCB to combine is too short. Although it has a long history, whether standard chartered or standard bank, the new bank was founded by Li Feng, the new boss. Frankly, it lacks details.