Chapter 266

"Now the competition in the beverage market has reached a white hot level, especially carbonated drinks, which are monopolized by Coca Cola and Pepsi, and domestic brands can only survive by circuitous tactics. I have a report here, which is the report of the Beijing business information consulting center on 300 supermarkets, convenience stores and warehouse malls in Beijing, Do you want to see the latest survey on the market share of key foods in non-staple food shopping malls? "

Shen Dapeng handed the information prepared on the table to Wang Yuying and motioned her to pass it on after reading it.

"In the first quarter of this year, the joint venture brands of carbonated drinks dominated the capital market. Coca Cola and Pepsi are still the absolute overlords in the carbonated beverage market. Among the top 15 brands, there are seven carbonated drinks belonging to Coca Cola and Pepsi. This is not the most terrible. The most terrible thing is that the sum of the seven beverage market shares reached 86.36%, The domestic brands are mainly Jianlibao, xurisheng and Arctic Ocean, and the market share is only 9.37%. What is the total? Amazing 95.73%! "

"The top ten most popular carbonated beverage brands are Coca Cola, Sprite, Pepsi, Jianlibao, sunrise, eye-catching, Fanta, Minolta, seven up, Watson. The combined share of these top ten brands has reached 98.85%... There are old brand drinks such as Zhenzhen and Dalian soda... "

After a short silence, Shen Dapeng looked a little grim. "Are we going to waste time and energy for the remaining less than 1% market? Do you really have the confidence to win that one percent? "

Shen Dapeng's words may not be remembered by those who did not see the report, but everyone remembers the 98.85% figure clearly. Even if Li Zeyu, who is not good at learning, knows what it means. At this time, he no longer has the idea of developing carbonated drinks.

However, people still admire Shen Dapeng from the bottom of their hearts. Where did they get these investigation and research reports? How much effort did it take to memorize?

"As for tea drinks, although the total share in the beverage market is not high, it is fortunately still in the scuffle of various brands and has not formed an unshakable dominant position. What we have to do is to open the market and make our own brand in tea."

"As for the advantages of tea, as I mentioned before, drinking tea has a traditional history of thousands of years in China. Tea is rich in nutrition, while tea bottled drinks do not need to be brewed, so it is more convenient to carry and drink! Most importantly, in recent years, the habit of drinking tea has gradually become younger and easier to be accepted by young people. For example, the advertisement of a brand of green tea has the slogan of healthy drinks and young power. "

Everyone listened attentively, and no one interrupted, which was equivalent to acquiescence in Shen Dapeng's point of view.

"Our slogan is also a healthy drink, young power, but we also need to add the promotion of better taste, soft and moderate. The most important thing is to have different means... Open the cover and win a prize!!"

"Brother Peng, it doesn't seem feasible. Some drinks in the market also have prizes, but often the drinks haven't expired, but the rewards have already expired. It doesn't seem to attract many consumers, but it will be disgusting."

Li Zeyu is a loyal fan of various drinks and is more familiar with these means and selling points.

"Therefore, we can't speak well like them, but we can't do it. Our prize collection time limit should be synchronized with the drink shelf life, and our prize is not like their TV, telephone and cash. It's the simplest way to open the lid and have another bottle."

"There is a prize for opening the cover? Another bottle? "

Everyone gave a strange look.

"Yes, it only needs four words in the bottle cap and another bottle, and in each batch of drinks, the initial winning rate must reach 50%..."

"Shen Dapeng, are you crazy? Isn't that equal to buying two and getting one free? In addition, the winner is more than two for one. Although the cost of making a bottle of beverage is not high, plus the freight and the price difference earned by the agent, how much is left? "

Wang Yuying manages procurement and agents, and has long kept profits in mind. If Shen Dapeng does this, the best situation is to play in vain. If it is not done well, the capital chain will break, which may directly lead to bankruptcy.

"Mr. Wang, I know what you're going to say and what you're worried about. Since everyone agrees to direct the drinks to these three kinds of tea drinks, let's start taking action, my little uncle. Is it all right for a week?"

"No problem."

My uncle nodded definitely.

"Well, tell the workers who produce bottle caps to have another bottle, with a 50% probability. That's it. The meeting ends."

Shen Dapeng did not give anyone a chance to refute and put forward his opinions. He turned around and left. It was not his arrogance, but he had to review the lessons of the college entrance examination. Even if he was reborn, he was not an unforgettable Superman after all.

Shen Dapeng's food factory allocated and optimized three kinds of tea. Just after it was successful, it began to work overtime for the first batch of production, and the phase I project of the commercial plaza in the industrial park also began in full swing.

The foundation of phase I project has just been completed, and the sales center of the industrial park has also started listing, pre-sale shops and office rooms upstairs.

For example, Shen Dapeng's water purification plant and food factory are physical industries and must have their own factories. However, many high-tech companies and some agent sales companies attract investment in the county this time. They either don't need factories and sites, or only one storage warehouse is enough, but no matter how they make do with it, the company must have its own appearance.

And this facade, office building is the best choice.

In the whole project of the industrial park, only the office building in phase I has the best geographical location, surrounded by roads and close to the county, so these offices and shops received great attention as soon as they opened.

"Oh, no wonder they all say that the real estate industry makes money. Before the first floor of the building is built, it has already started pre-sale. It's completely taking the big guy's money to make money."

Shen Dapeng and Wang Yuying are planning to go back to the county to get business licenses, passing the first phase of the industrial park project, watching a large sales sign, Wang Yuying can not help but make complaints about her mouth.

"Everyone knows that building makes money, but how many people can be real estate developers? That requires not only contacts in politics, but also huge financial support. Even if he sells in advance now, it is only a small part of the early start-up funds. If you say so simply, he will be a developer. "

Shen Dapeng said one sentence at a time. Although he didn't know much about the specific investment and profit of developing real estate, he hasn't eaten pork and hasn't seen a pig run?

In particular, Zhou Chengmin mentioned with him before that he was afraid that the real estate of this phase I project would cost more than 100 million yuan. If the due greening and road construction are included, it is estimated that no 200 million yuan can be completely completed.