Chapter 1498

Because businesses care more about profits and involve peer competition, it is impossible for them to engage in activities on the same street.

Some businesses are gearing up for activities every day to make a lot of money. This time, the company came forward to let all businesses hold activities at the same time, and the eight immortals cross the sea to show their powers, so as to build momentum for the pedestrian street, lay advertisements and form a greater passenger flow effect.

However, these activities are all in fan Aisheng's plan. He wants businesses to make money and achieve the rate of return brought by promotion, so he formulates some activity rules.

In the short term, it is bound to achieve certain results.

As for what Shen Dapeng said, how many customers can be retained after the event is over, which is also within the scope of fan Aisheng's consideration. "Therefore, this event is mainly for the surrounding areas. All customers who come to the pedestrian street have the next brand of psychology. Our pedestrian street has the cheapest things and the most activities!"

"In this way, other commercial streets will not sit idly by, and the feasibility is not high." Shen Dapeng said, "it's not a commercial street around them.".

Fan Aisheng smiled at this time, which made people feel that Cheng bamboo was in mind and the strategy was perfect. "We have to do this. What medium and high-end brands should Huanglong plaza do first? Several other companies are worried about coping now. Wanhai Plaza took the lead. They want to come and are happy to do activities together."

Not all merchants value the prospect of boutique pedestrian street. Some old stores have been open for many years and let them move. Now, although they shout loudly, they don't necessarily think about leaving.

Shen Dapeng shook his head, stood up and said, "in fact, it doesn't have to be so troublesome. If you want to engage in activities, the company naturally supports them. However, if you want to reach a certain level, you must do everything."

"How to do things?" Fan Aisheng was very interested and stared. He went to Shen Dapeng and wanted to hear some helpful opinions.

"Wolves, jackals, tigers and leopards have their own merits. Open management and activities can be carried out whatever they want. Even if they lose money, our company should not intervene, as long as businesses can afford to lose money." Shen Dapeng said easily, thinking of a successful commercial street in Beijing.

Time will test whether businesses are suitable to stay in the commercial street. Shen Dapeng means to let these businesses compete casually. If they stand out from the fierce competition, the remaining businesses must have received enough returns.

On the contrary, in the competition, the businesses that are finally eliminated can only be kicked out, either close down or start again in another place.

As a result, Wanhai Plaza will no longer have to deal with some messy things. In the face of the increasingly populous deep city, there is no need to worry about the passenger flow. Moreover, Shen Dapeng is prepared. Once the office building and apartment residential project is started, it will be a transformative development of Wanhai Plaza.

"In this way, the market will gradually evolve from chaotic competition to benign competition, forming the operation rules of independent pedestrian street, that is, creating characteristic pedestrian street?" Fan Aisheng wanted to deny Shen Dapeng's view that the more chaotic the merchants are, the more difficult it will become to manage.

But once the merchants are allowed to do it, the company will not intervene in the competition among merchants. Although it is destined to eliminate a number of merchants, the remaining merchants and the characteristic pedestrian street created for the whole pedestrian street will attract more passenger flow, so as to resolve the sense of crisis brought by Huanglong square.

Business lies in change. Pay attention to the market direction all the time. The old business street operation mode is bound to be eliminated in the next few years.

Shen Dapeng smiled and said no more. During this time, he was also considering how to adapt Wanhai Plaza. Considering the current form, the change of Wanhai Plaza will inevitably have an impact on the commercial market, including the pedestrian street on his side.

The developed commercial street is the unique and characteristic core point. As long as the merchants compete fiercely enough, they don't worry about the passenger flow, and they don't have to consider the problem that the pedestrian street will be pressed by other commercial streets.

Of course, these are not the most important.

What Shen Dapeng wants to do in the future is a commercial city center. In the unique geographical location, the land boundary of Luohu District has been enduring and has become a foregone conclusion.

"If other commercial streets do the same, the vicious competition will not kill one or two merchants..." fan Aisheng frowned and felt that it would be better to think twice before acting.

Shen Dapeng naturally considered this question. He smiled, pointed out the window and said, "if all businesses compete in Luohu District, the so-called middle and high-end brand pedestrian street will be excluded by the market sooner or later, and the profits will be compressed. We will help all consumers. At that time, Luohu District, even Shenzhen and outbound tourists, All consumers flocked all over the country. How many pedestrian streets were not patronized? "

"Hiss..."

Fan Aisheng's thinking was opened. What Shen Dapeng said was reasonable and considered the problems more comprehensively. To put it bluntly, what he feared most was the withdrawal of merchants and the reduction of passenger flow.

However, once the pedestrian street is built into a characteristic brand and the activities make profits, the customers it attracts are not just the passenger flow of Shenzhen city. The whole Shenzhen City and customers all over the country are attracted. At that time, it is not allowed to fill Luohu District.

The problem of merchant exit can be solved naturally.

"Give businesses the right to compete freely and let them do it. In this way, the pedestrian street will become a flea market with low prices and low quality. At that time, it will be impossible to compete with other commercial streets..." fan Aisheng still frowned and asked about the market direction.

Flea markets are full of cheap goods on the ground. They open their mouths to bargain and directly ask for half the price. Besides, it's strange that this kind of goods are sold with good quality.

"What you're saying is that in the later stage of market competition, it will take at least a few months, or even a year or two, to evolve into a flea market. In a year or two, I don't know what kind of change will take place in the market. It's useless to consider the problem so far." Shen Dapeng smiled and was ready.

When the train of thought was opened, fan Aisheng's face was filled with a smile. He said bad: "seeing that the situation is wrong, we can adjust the rules of the commercial street at any time. There are still many details I have to ponder over. I'll talk about it here today and visit my house another day. My wife's soup made you unforgettable."

Fan Aisheng left in a hurry before his voice fell. It's not a small matter. It has to be carried out carefully. A lot of work can only be carried out after a market strategic policy is deployed.

After a rare leisure moment and running all day, Shen Dapeng was ready to wash and prepare for the regular meeting of the operation Department in the evening. At this time, the telephone rang.

"Shen Dapeng, where are you?" Zheng Haixia's voice came from the phone and asked directly.