Chapter 1570

Fan Aisheng smiled awkwardly and put down the dishes and chopsticks. "In fact, if you want to do this thing, Dapeng, it's most appropriate for you to arrange it, but you can't manage the operation of all companies. In this regard, I'll prepare several plans and discuss with the president."

Naturally, the discussion is about the sales of the pedestrian street comprehensive network mall. Fan Aisheng seems to be very interested in this matter and will take action soon.

Shen Dapeng and fan Aisheng have not been in contact for three or two days. After long-term contact, the former operation director really has something outstanding. Some places are better than Shen Dapeng.

Can promote fan Aisheng to the position of general manager, worthy of fan Aisheng's personal ability.

"In fact, it's not necessary to help sell online. If you can, find a way to create some features of the pedestrian street online. It's best to take the so-called century old stores for online publicity. Don't care about the exposure. Prepare more content for the pedestrian street. If you can promote the pedestrian street into a century old street or come to Shenzhen, Not shopping in the pedestrian street will make consumers lose, so this marketing plan means success. " Shen Dapeng thought for a moment and added.

The online popularity scheme created by promotion and fame effect is not popular anywhere now, and no one is even willing to do it.

With the maturity of the commercial street, the promotion expenses will gradually become less. Even many commercial companies only spend a little money and hang it on the weekly portal, they feel they have done enough promotion.

In fact, the continuous emergence of successful marketing cases will always take place where most people can't see.

Wanghong commercial street, in today's commercial trend dominated by traditional ideas, many companies have begun to develop towards it. The average online time of 100 million Internet users in China is only half an hour every day, which will be an information promotion channel of billions and tens of billions, and also the primary reason for the smooth listing of search engines.

Fan Aisheng thought it was the same. Nowadays, all localities are under the banner of characteristics. Although it is not so popular, no one has deliberately summarized it and deliberately used it for marketing. This method is indeed feasible.

In the second and third tier small counties, once a commercial street is deeply rooted in the hearts of the people, the mall opened by any other company, whether it spends a lot of money to the marketing team or pulls a low price code to attract customer traffic, the final result is still unable to attract customers.

This is a reversal of thinking. Once shoppers are used to a certain way of shopping and feel that the consumption environment in some places is good, it is even more difficult for them to spend in another place.

When it comes to success, only after the opening of the Internet era can we really change this situation, subvert traditional industries and create a new business system.

"It seems that some ideas just exist in the concept. No wonder online sales are gradually rising. Still, most people don't think online shopping is convenient for life." Fan Aisheng laughed at himself and touched the critical point of industry development.

In the sales field of Wanhai Plaza and pedestrian street, they have far more than ordinary people's vision for the marketing modes of all walks of life. They can fit in with the characteristics of the times, accumulate and summarize the incredible experience of others, so as to do what others can't do.

Although Shen Dapeng didn't explain much, he actually pointed out some key points.

Only by doing what should be done in the current social environment can it be done naturally and complete a career.

It's not a good thing to have advanced thinking, but it can't be said that there is no advantage. Measure the weight and find a suitable opportunity point, so as to break out the law of leverage and make success natural in the eyes of others, or hit great luck. This is a problem that managers should be good at discovering.

"The general development route should be planned before proceeding. It's best to work out a few plans for the first step. What degree and influence should the pedestrian street achieve in the first step, so that it can be handed over later and find ways to complete the summary plan. Your workload can also be sent to the following people. You can also save more time to review the overall situation and constantly change the mobility strategy to achieve the goal, It's good for everyone. " Shen Dapeng took a deep breath and felt that fan Aisheng still didn't think of the idea.

If fan Aisheng is only responsible for one operation Department, he is definitely a good general. However, now fan Aisheng is the general manager in charge of the pedestrian street, and he is in charge of many people. He can't deal with everything in person.

Marketing pays attention to strategy, but management lies in the ability to find talents. Fan Aisheng mentions business and just wants to rush in alone. This practice should not be allowed.

As an executive of the company, he always gives others some room to play, including growth time. If he doesn't pay attention to this, when fan Aisheng really needs to hire people, he will find that there is no talent available around him.

Therefore, what Shen Dapeng recommended to fan Aisheng is only some management experience, and he is also exchanging management experience with fan Aisheng. If Shen Dapeng can't find his own shortcomings and continuously absorb the accumulated experience, he still can only talk with confidence, then it will be a bad thing for the development of the company.

"I don't feel at ease with those people under me..." fan Aisheng whispered and agreed with Shen Dapeng's point of view.

In the company, he and Zhu Yuanfeng are also competing in all aspects, including internal personnel. It is difficult for him to trust some people and maintain a semi skeptical attitude towards his own plans.

It can't be said that fan Aisheng's pattern is small and can't hold too many things, but he gets up step by step and sees too many stabbing events in the back, so he will be extra cautious.

But when fan Aisheng said these words himself, his eyes to Shen Dapeng suddenly changed, with some admiration and appreciation, and even various complex emotions.

"Dapeng, why don't you eat? The food is cold. " At this time, sister-in-law fan opened the door and entered the house with Du Tingting and some bulging shopping bags. "I'll go and heat up now. I'll see you two big men eat so much. I'm not afraid of other people's jokes."

"Du Tingting, would you like some more? I can't hold food in my stomach. I'm afraid I can't walk. If Du Tingting doesn't eat, she won't bother sister-in-law fan. " Shen Dapeng said kindly that every time he came to fan Aisheng's house, the sister-in-law's enthusiasm would not decrease.

Once Shen Dapeng came to dinner. He drank soup before, during and after dinner. He drank three kinds of tonic Soup for a meal. The southerners were hospitable. Even if Shen Dapeng drank only half a small bowl of each kind of soup, he was stunned by three bowls and meals. He leaned against the sofa for a long time to eliminate the swelling.