Chapter 55

"Of course, I am willing to join KFC."

That's more to say.

Once KFC brand is launched, it is the killer mace.

Even if there are many stores that provide fried chicken wings similar to KFC, the business is not very good.

Why is business not so good?

Is it because the taste of these stores can't compare with KFC?

Not at all.

In fact, many people don't think KFC tastes good or delicious.

But whether you think it's delicious or not, KFC is so many people.

If we really want to go deep into the reason, it is the role of the brand.

"However, Xiaoyu, how can we compete with KFC? What a big brand KFC is. It is well-known all over the country, no, all over the world. Our Tianluo Xishi is also in Xinfeng and some places in Gan City. Moreover, this popularity is not high. Many people still don't know our Tianluo Xishi."

"So, it's still the reason why our brand is not loud enough."

"Xiao Yu, you mean, advertising?"

"Yes."

Chen Yu nodded: "advertising is necessary."

Jiuxiang is also afraid of deep alleys. He can't go far without advertising for any brand.

Unless he is a monopoly product.

In this world, not only unknown brands need advertising, but more famous brands also need advertising.

Everyone in China Mobile knows, but the advertising strength of China Mobile is getting worse and worse year by year.

"Xiao Yu, didn't you say you advertised on the Internet?"

Chen simian remembered Chen Yu's previous online advertising.

"Online advertising actually has limited effect."

Chen Yu shook his head: "now many people actually don't surf the Internet much. Those who surf the Internet are young people. You see, people like dad and you don't surf the Internet much."

"That's true."

"But it is people of your age like dad who have the idea of opening a snack bar."

That's the point.

This is also the reason why Chen Yu played so many advertisements before and attracted only one franchisee.

Although continuing to play later also has some effects, the effect is actually very general.

Moreover, this kind of advertising is not free. It also needs a certain cost to let Wang pangzi's studio help all the time.

"So, Dad, I think we can advertise in another way."

"Which one?"

"Well, Dad, where are the most eye-catching and widely spread advertisements?"

"TV."

As soon as he said it, Chen simian said, "Xiaoyu, you won't ask me to go to the TV station to advertise."

"Er..."

Chen Yu was embarrassed: "this, this, this is necessary. If you have money, it's best to find TV stations to advertise. However, Dad, TV stations are so expensive to advertise, how can we have so much money."

"Where can I advertise?"

"Newspaper."

Chen Yu said it directly.

"Newspaper?"

"Yes, it's the newspaper."

While talking, Chen Yu analyzed and said, "Dad, apart from TV, newspapers have the greatest influence. People of your age generally read newspapers. Even if some people don't read them, many people read newspapers. Moreover, people who generally read newspapers have more or less assets, which is also conducive to their opening of stores."

"In addition, newspaper advertisements are not expensive. We don't want to choose provincial newspapers. We choose city newspapers. Ganshi daily is good, has a large circulation, and can also affect the 18 counties of Ganshi. As long as our advertisements are smashed in Ganshi daily, we will have a certain popularity in Ganshi. As long as our popularity is hit, even if there are others in the future Even if someone wants to open a snail shop in the future, they will first think of joining us. "

Chen Yu's idea moved Chen Simian, but he didn't make a decision yet. He said, "well, I'll discuss it with your mother later."

"Well, I have to discuss. I'm sure my mother will decide such an important matter."

"Smelly boy, does your father have no status?"

"Hahaha, Dad, I went to school."

After a ha ha, Chen Yu trotted all the way to the school.

……

"Lu Xue, are you free tomorrow?"

"Why?"

"I think Guoguang supermarket has opened a snail shop over there. It tastes very good. Please eat snails."

"Ah?"

Li Wenjie hung a purchased Nokia on his waist, touched it with his hand, and then asked Lu Xue to eat snails. Lu Xue looked at Chen Yu on the side. She was a little embarrassed. She shook her head and said, "sorry, I have something to do tomorrow."

"That would be a pity."

Li Wenjie sighed with regret and looked at Chen Yu: "Chen Yu, how about going to the Internet cafe together on weekends? I tell you, a game legend is popular recently. It's very popular."

"You play legend, too?"

"That's not right. I'll take Zhang Qiang and Huang Liang to play with them. Do you play too?"

"Er, I practiced a mage a few days ago."

"How many levels?"

"This... Seems to be level 40."

Chen Yu didn't play much legend recently. The mage was lost to Zhang Jianming.

He has been promoted to level 40 before. He doesn't know how many levels he has now.

"Level 40?"

"Yes."

"Blow it, you."

Li Wenjie smiled: "it's not that you don't know how difficult it is to upgrade the legend. If you want to rise to level 40, you won't go offline for at least 24 hours a month."

"Well, you can't help it if you don't believe me."

Chen Yutan said helplessly.

"Oh... Blow it yourself."

Seeing Chen Yu so cheeky, Li Wenjie snorted and left.

However, when he left, Li Wenjie subconsciously touched the mobile phone on his waist.

"My grass, Wenjie, what's on your waist?"

"No?"

"You, what vision, mobile phone."

Just now, they even turned over in front of Lu Xue and Chen Yu. They didn't move. Li Wenjie was a little depressed.

Fortunately, there is someone who knows the goods at last.

"I grass, mobile phone."

In 2001, although mobile phones were not rare, they were really valuable for students.

Generally, the family conditions are not very good. It is impossible to have a mobile phone at all.

Unexpectedly, Li Wenjie had a mobile phone.

"Wenjie, take your mobile phone and let everyone see."

"Wow, it's still color screen."

"Li Wenjie, how much does this mobile phone cost?"

A group of students said admiringly.

"OK, OK, not much money, thousands of yuan."

Li Wenjie was a little proud and looked at Chen Yu's side again.

But Chen Yu and Lu Xue still didn't respond at all, which made him very unhappy.

Fortunately, the other students were awesome, and a lot of high hat were sent continuously.

"Eh, eh, Li Wenjie has a mobile phone. Why didn't you respond?"

"I said, classmate Lu, why should you respond? Didn't you respond?"

"I don't need a cell phone. Why should I react?"

"Me too."

Chen Yu nodded: "besides, do you think a poor child like me who washes snails every day can afford a mobile phone?"

Before Chen Yu finished speaking, the sound of Dong Dong in his trouser pocket suddenly appeared.