Chapter 174

"Mr. Chen, you are really Mr. Chen this time."

"Director Shi, ha ha, you look unwilling."

"Alas, it used to be an iron rice bowl, but now it has become an enterprise employee, worried about being fired."

"Don't worry, I didn't say anything. Who dares to fire you."

Lan county magistrate was very efficient. The next day, director Shi went to Huanyu technology to report.

Of course, this is not what Lan county magistrate instructed. Shi Lanfang doesn't just want to be an ordinary civil servant. As for why I had to take the civil service examination before, I didn't think clearly after graduating from college. I took the examination of an iron rice bowl first.

"By the way, director Shi, how much did you get in the Agricultural Bureau?"

"The salary is 700, plus 7788, about a little more than 1000."

"Well, so little, you're the director."

"There aren't many directors. What's the director? President Chen, I'm not the director now. Don't call me director Shi."

"Er, yes, you are older than me. I usually call you sister Shi, and I call you manager Shi on business."

Chen Yu nodded: "Well, Duoyuan beverage factory has been acquired by Huanyu science and technology. Duoyuan beverage is also a subsidiary of Huanyu science and technology. You are from the Agricultural Bureau and graduated from Agricultural University. You know more about beverage than me. At present, Duoyuan beverage factory lacks a factory director, and you first need a contemporary factory director. The salary is the same as that of the heads of various departments of Huanyu science and technology, with a monthly salary of 5000, Plus bonus, plus performance, with five insurances and one fund, according to national holidays, overtime pay, how about it? "

"OK, listen to President Chen."

Shi Lanfang was shocked by what Chen Yu said about wages and benefits.

The monthly salary of 5000 is five times her original salary, as well as bonuses, performance, and five insurances and one fund.

I'm afraid the magistrate of Lan county is just like this.

"OK, let's talk about the way out of Duoyuan beverage factory."

Chen Yu opened the notes he had written before and said, "the name of the factory and the name of the beverage will not be changed for the time being, but the packaging with more oranges needs to be changed."

Originally, Chen Yu considered changing the factory name and beverage name.

I just thought about it later, and there was no need to replace it.

Although the name duochengduo is not particularly loud, it can be achieved fairly.

In fact, Chen Yu still pays more attention to the name of xianchengduo. After all, he also liked xianchengduo in his previous life. Duochengduo has some similarities with xianchengduo in taste, and they are all orange juice drinks. But later, xianchengduo was registered by the unified company. It is estimated that xianchengduo may be introduced to the market in the next few years, and finally he will not change his name.

"Mr. Chen, I also think the packaging with more oranges needs to be changed."

Shi Lanfang nodded: "the previous packaging was too simple."

"It's not only simple, it's too low. The packaging of a beverage is like the packaging of mineral water."

Chen Yu also served the boss of the factory: "24 bottles a box, no, it's too much. It's replaced with 12 bottles a box in the back."

The wholesale price of 24 bottles a box is only 12 yuan, and each bottle is only 50 cents.

Excluding cost, transportation and labor, it is estimated that you can only earn 10 cents per bottle.

This or a drink?

It is estimated that mineral water now makes more money than this drink.

"The wholesale price of each box is 20 yuan."

"The wholesale price of 12 bottles is 20 yuan per box?"

"Yes."

"Mr. Chen, is it too expensive?"

Shi Lanfang said: "12 bottles are 20 yuan per box. The wholesale price is about 2 yuan per bottle. The retail price must be at least 2.5-3 yuan. Basically, it may be 3 yuan. This is the price of high-end drinks. In China, Coca Cola and Pepsi can sell at this price."

"This is very normal. Our duochengduo is a high-end beverage in itself."

"The cost of fruit juice drinks is significantly higher and healthier than that of carbonated drinks. Pepsi and Coca Cola can sell at such a price. Why can't we?"

"But before, the wholesale price of more oranges was only 50 cents a bottle."

"The world is like this. The cheaper you sell, the less people buy it. The more expensive you sell, you are sold out at once. It's like clothes. You will never buy clothes on the stall for 100 yuan, or even 50 yuan. You can put 100 yuan in the exclusive store for fear that others will rush to buy them."

"Therefore, it depends on our packaging. The reason why Coca Cola and Pepsi can sell so well and so expensive has something to do with their packaging. Every day, advertising bombing, star endorsement and various sponsorship activities are invited. Once such packaging continues, the price of drinks will come up naturally."

"Are we advertising on TV like coca cola?"

"Not yet."

Chen Yu shook his head: "we can consider it later, but we won't invite it for the time being. This piece costs too much, and the factory doesn't have money. In addition, there is a great risk of smashing advertisements like this. However, I'd like to think about specific advertisements. I'll connect more oranges with online games. As long as I play games, I'll drink more oranges."

Speaking of this, Chen Yu said, "yes, play games, drink more oranges, which can be our advertising words."

Before, although Chen Yu thought of duochengduo's positioning and tied it to the game.

But Chen Yu didn't think of the advertising words.

As soon as I explained with Shi Lanfang just now, I would drink more oranges and come out more when playing games. Chen Yuli immediately regarded him as an advertisement for more oranges and more. This is a stroke of genius. Like the advertising words of later generations [if you are afraid of getting angry, drink Wang Laoji], it is clearly positioned and easy to remember Lang Lang.

In addition, in the future, we can also develop this advertising word externally, and let everyone know more clearly about the positioning of more oranges and more sales people. In particular, it can also make the players feel more friendly, which is a drink specially produced for them.

"Play games and drink more oranges. President Chen, this advertisement is good."

Shi Lanfang was full of praise for the advertisement and said, "I looked at it. There are too many people playing games now. There are many people in Internet cafes at ordinary times, and there are more people when it comes to the weekend."

"It's ok now. There will be more in the future."

In 2002, the number of game population was only tens of millions.

Later generations, the number of game population is definitely a blowout, reaching hundreds of millions.

If we can catch this group, we will not worry about more orange sales.

Not only don't worry, if this piece is really opened up, I'm afraid Duoyuan beverage factory will have to expand 10 times or even more.

"By the way, in addition to the box packaging, we have to change the outer packaging paper of the beverage."

"President Chen, do you need to find a design company to redesign a package that looks more atmospheric?"

"No, we have PS talents in Huanyu technology."

Chen Yu shook his head: "I have thought that the first package to be put into the market will add the character pattern of our legendary world. At the same time, duochengduo will also be bound with our legendary world. In this way, players playing the legendary world must find such drinks at the first time. In addition, they can have a game lottery, and we can occupy the market at the first time."

This kind of creativity is not Chen Yu's original creation, nor Chen Yu's whimsical imagination.

Coca Cola has cooperated with world of Warcraft in the future, and the effect is very good.

"President Chen, this method is very good, but what if PepsiCo also looks for game companies to cooperate?"

Although Shi Lanfang did not particularly understand games, he also put forward his own views.

Chen Yu nodded secretly. Sure enough, he found Shi Lanfang right: "So in addition to launching our game packaging, we have to contact Netease, Shanda, Jiucheng, Jinshan... They. You don't have to worry about this. Netease, Shanda, Jinshan, Jiucheng... And other game companies have cooperated with us before, and the relationship is good. It's not a problem to cooperate again. When we bind these game companies first, they want to enter Pepsi He has no way to enter this market. "

This is why Chen Yu dared to enter the beverage market.