Chapter 213

"Mr. Chen, at present, there are more than 3.5 million people online at the same time in YY, and more than 2 million YY games online at the same time. Our competitor QQ is 4.5 million online at the same time, which is the number of last month and may now be 4.8 million. QQ games are 800000 online at the same time. Lianzhong chess and cards are 800000 online at the same time, and their instant messaging business gicq is 250000 online. Netease bubble is 300000 online at the same time..."

Huanyu science and technology high level meeting.

Li Nan introduced YY's situation and competitor's data.

Chen Yu nodded.

From this data, the data of penguin and Lianzhong are falling.

Especially chess and card users.

Lianzhong fell the worst, from 1.1 million to 800000.

QQ game actually didn't fall much, but it still remained at the beginning of 800000.

But the peak of QQ game is 1 million, which is a big drop.

The reason why it seems that the data is OK is QQ. At the same time, online continues to grow.

In other words, from the data, Huanyu technology has become the overlord in the field of chess and cards.

But in the field of instant messaging, YY has not completely surpassed QQ.

However, this is a very big progress.

You know, YY didn't dare to compete with penguins before, but now she has the strength to fight.

In other words, you can attack QQ head-on.

"As you can see from the data, our short board is in the instant messaging business. Li Nan, what do you think we should do next?"

"Mr. Chen, I think it's still related to our positioning. Before, because we wanted to compete with QQ in differentiation, we engaged in the combination of chat room and YY. Although YY chat room can also chat and instant messaging, we still focus on game entertainment, and the communication function is weakening. I think we should strengthen the communication business in the next step, and the specific way is to let users take the initiative Add friends. We can publish activities and add friends actively to increase points. When there are many friends, we can give members as gifts. "

Li Nan's initiative to add friends is recognized by Chen Yu.

The main function of instant messaging is communication, but how to communicate without friends?

If it is a group chat in a chat room, it is not instant messaging, it is entertainment.

Although entertainment and communication look the same, they are completely different.

However, Chen Yu shook his head about Li Nan's way of actively adding friends: "we want users to actively add friends, but the effect of taking the task of increasing points and sending members is general. Users will only think that this is a task. After completing the task, they will not communicate with their friends."

This is like YY in later generations. YY also has the function of friends.

Although many YY users have added friends, there are very few friends chatting with friends on YY.

After adding friends, we returned to the chat room.

"Since it is active, we should let users actively add friends. Task-based initiative is not active, but passive."

Chen Yu continued: "therefore, we should reposition YY now. YY is not an entertainment communication tool, it is an instant messaging tool."

Chen Yu stressed to everyone sitting here.

"Mr. Chen, do you mean YY doesn't make a chat room?"

Zhang Jianming asked.

"We still have to do chat rooms, but chat rooms can't be regarded as a key business. Li Nan also said before that we couldn't do chat rooms in order to rob users at first. Now our users have reached a certain scale, and we don't need chat rooms to help us rob users. If we continue to focus on developing chat rooms, even if we will continue to develop chat rooms at the same time in the future The number of people on the line exceeds QQ, and we can't be their opponent. "

It's like online games.

You can make 1 million online games online at the same time. You don't have 1 million instant messaging online at the same time.

Although online games 1 million online at the same time earn more than instant messaging 1 million online at the same time.

But the market is like this.

Online games are just entertainment. They are not a necessity of life.

But instant messaging is.

"That is, we need to launch new clients?"

Li Nan asked.

"Yes, this time our YY client must undergo a new revision and upgrade. The focus is to highlight the instant messaging function and weaken the YY chat room. Of course, the chat room must also be available, so YY chat room is only used as an entertainment port. Like QQ games, it is not all of YY. We need to let users