Chapter 325

"I'll go. What's this advertisement?"

"Isn't this Internet cafe management software? How did you start advertising?"

"Well, this advertisement is awesome."

It has to be said that the Internet cafe management system of Huanyu technology has really exceeded the accidents of countless people.

Before we were still selling internet cafe management software for free, Huanyu technology started free.

After killing others, Huanyu technology's Internet cafe management software made an Internet cafe recharge payment pass.

Now go further and pop up the advertisement directly.

In fact, technically speaking, this is conceivable.

Alipay is online, and it can advertise itself.

But it is this kind of thing that can be thought of in itself. He is also an accident beyond countless people.

"All right, log in and use it."

"It seems that QQ really doesn't work. We'll use YY in the future."

"It seems that YY has many uses, and fewer and fewer use QQ."

The power of this large-area advertising pop-up window can be described as terrible.

The founders of penguin Ma Huateng were stunned.

They finally spent a lot of money on advertising on major TV stations, which was directly covered by Huanyu technology. Well, in fact, there are some uses for advertising on TV. However, so far, the main place for people to surf the Internet in China is Internet cafes. Even after watching TV advertisements, they still have to surf the Internet in Internet cafes.

The first thing that pops up when you open the computer is YY. What QQ has been put behind your head.

"Is Huanyu technology waiting for our advertisement long ago?"

"It's possible, but we can't sell QQ."

"Don't worry, it's all right. Now there are more and more PC users, and our advertising still has some influence."

Ma Huateng comforted everyone.

In fact, he had no bottom at all.

However, the attacks of Huanyu technology have never been single, but multi-point intensive.

After the first wave of pop-up ads in the Internet cafe management system appeared, the second wave of ads continued.

[love YY, drink more oranges.]

You think it's more orange advertising?

Yes, he is really an orange advertisement.

However, he is also YY's advertisement.

Bind YY and Duocheng Duoduo together, that is, advertising for both.

In fact, Huanyu technology has done this before.

However, in the past, it was [if you like to surf the Internet, drink more oranges and more], which bound the Internet with more oranges, and suddenly made more oranges and more popular online drinks. Many friends who like to surf the Internet will buy more oranges and more. But before, the Internet positioning was a little big. You can do a lot of things on the Internet, listen to songs, watch movies, and play games

But now it directly points to YY. Such advertising strength makes YY become the focus all of a sudden.

Moreover, this advertisement is more memorable than the simple QQ advertisement.

After all, QQ advertising is just a pure launch of QQ, and it does not specifically point to the group.

He can target everyone, or he can make everyone uninterested.

But YY is different.

The previous series of advertisements itself gave Duocheng more Internet attributes.

Then it's much easier to point to YY from the user group who drinks "more oranges and more".

For this, the penguin side can only smile bitterly.

As soon as Huanyu technology's advertising came out, their QQ advertising influence dropped greatly.

But even so, they can only hold on.

They can't make their own drinks for advertising.

Or to cooperate with Pepsi or Coca Cola like Huanyu technology?

It's not that there has been no such enterprise before.

But they all failed.

Like duochengduo, a drink with incomparable Internet properties, we really can't find it.

"Hold on, everyone?"

Ma Huateng cheered everyone: "we still have funds. If we have funds, we haven't lost."

In the final analysis, the initial stage of the Internet was a capital game.

Money leads to traffic, and traffic leads to products.

As long as you have money, winning or losing temporarily is not necessarily the final outcome.

However, the third wave of advertising of Huanyu Technology

It should be said that the third wave of Huanyu technology is not advertising, but launched a new business.

This business is called game YY.

The so-called game version YY does not launch a game version alone.

This game version YY is a YY built into online games.

Many people may not have seen this built-in.

In fact, YY did it in his previous life.

YY thought of many ways to fight QQ in his previous life.

But for various reasons, we have been unable to win too many instant messaging markets.

Finally, YY wanted to cooperate with game companies and build a YY chat in these game companies.

Regard YY as a friend function in the game.

Such built-in is easy, and there are no technical problems.

The only problem is YY login.

Game accounts generally use user-defined ID letters to log in, and many YY people generally use numbers.

But this is not a technical problem.

YY can log in with numbers, letters, or both.

This has also realized this function on QQ in previous lives.

Therefore, as long as such a function is built in, the number of people online at the same time of YY will definitely rise.

But unfortunately, although YY in his previous life thought of this method, few game companies are willing to do so?

Which game company would like to build instant messaging from other companies into its own game?

This is not to give your own resources and data to others.

Even if YY does not use the resources and data in these games, other game companies are unwilling to cooperate.

Therefore, YY's idea is good, but it seems that only one small game company has cooperated in the previous life.

But now it's different.

Huanyu technology not only has YY, but also has several popular games.

Dream journey to the west, legendary world, bubble Hall

Each of the three games is currently more than 1 million online at the same time.

In terms of the number of active people, it has reached tens of millions.

There are no other game companies here. Isn't it a one sentence thing to build their own products?

ok

The built-in has always been simple and crude... Even extremely effective.

If this situation continues... The market share of Huanyu technology YY suddenly soared to 90%.

"YY, NIMA, it's terrible."

"I didn't expect Huanyu technology to have this skill."

"9 million online at the same time, 300 million registered users, YY number has launched a 9-digit number."

Not to mention penguins now, even the entire Internet industry is stunned by the operation of Huanyu technology.

They didn't expect that instant messaging could be combined with games.

What's more, the effect of this combination is like volcanic eruption, which can't be blocked.

"Well, the battle of instant messaging can be over."

"QQ can no longer get up."

A group of experts in the circle said with great sigh.

However, they also know that although this move is awesome, it can only be done by Huanyu technology.

Like penguins, although they have instant messaging, they don't have any games.

The triumph is still there, but that number is useless.

Shanda's legend is very popular, but Shanda has not entered the field of instant messaging.

Even if they want to get in now, it's too late.

The only reference is Netease.

Netease has Netease bubbles and a relatively popular game of talking about traveling to the West.

If they also come to a binding, they can also occupy some market.

But it also depends on whether Netease will do so?

Do they want to play games or push instant messaging?

But if you look at YY's 9 million online at the same time, you will know what Netease will do.

The market has been occupied. What else do you think?

"Pony, shall we consider other projects?"

Zeng Liqing whispered.

He doesn't dare to speak loudly because everyone is in a bad mood now.

The killing move by Huanyu technology really blindfolded all five people.

Just for the company, Zeng Liqing had to say so.

"We..."

Zhang Zhidong, Xu chenye and Chen Yizhou didn't answer. They all looked at Ma Huateng.

In fact, they know that penguins have basically lost.

The market is like this. Winners take all.

Before, although penguin was weaker than Huanyu technology, Huanyu technology only occupied 70% of the market.

Although they have 30% left, they still have the strength to fight.

But now Huanyu technology occupies 90% of the market, which is no longer necessary.

Or I don't even have the qualification to spell.

"Stop talking."

The hardest hit was ma Huateng.

After receiving Softbank's investment, Ma Huateng has no ambition to compete with Huanyu technology.

But I still want to recover some markets.

But now look.

Large scale TV advertising has little effect, but the whole market suddenly collapsed.

Users who have been using their QQ have also recently used YY.

As for the reason?

Not yet built into their game.

They are used to YY built-in in the game. They don't even want to use QQ that they have used for a long time.

This is simply copied their QQ home.

But even so, just admit defeat?

Just give up the whole instant messaging market?

Don't you want QQ?

"Everyone, the situation is worse than expected, and I don't know what to do. But I can't do it if I want to give up QQ. I don't ask you to be like me. Now the company has some funds left, and we can continue to work if we want to stay. If we don't want to stay, we can take out a sum of funds to compensate."

Speaking of this, Ma Huateng said again: "don't be impulsive. I'm not motivating everyone. We can't make a decision after calm thinking. We penguins probably can't survive this crisis. What we leave is brothers, and what we leave is brothers. Anyway, I respect everyone's decision."

Close your eyes, Ma Huateng didn't speak again.

I don't know how long it took. When Ma Huateng opened his eyes, he saw the four people still standing here.

"What?"

"Have you made a decision?"

Ma Huateng asked.

"I've decided."

Zhang Zhidong nodded: "even if I leave, I don't know what to do, so I still stay here."

"Me too."

Xu chenye also said.

"I'm with Lao Ye. Besides, when we were 600000, we almost sold QQ. How can we say that our QQ now is more than 600000."

Chen Yizhou also stated his position.

Finally, everyone looked at Zeng Liqing.

Zeng Liqing smiled: "don't look at me."

"Logically speaking, I must leave. You want to die, but I don't want to die. I want to do something else and pull you together. Just, how can I be willing to die, brothers. Since I want to die, I'll die together. After we die, we'll pat our ass and move bricks."

"Move bricks, hahaha, OK, if penguins can't get through this difficulty, we'll move bricks together."

The five hugged together and shed tears.