Chapter 338

"President Chen, we studied it. Although Baidu Post Bar was launched first, it is not without shortcomings."

Zhang Jianming also knows the primary and secondary importance. Now we should deal with Baidu first, rather than conducting internal self-examination first.

"Oh, tell me."

"First of all, from the content point of view, Baidu Post Bar should be a semi-finished product. He is not particularly mature."

Open the projector, Zhang Jianming casually entered a Baidu Post Bar: "we can see that the whole post bar page is relatively rough. Although it is much better than the general forum, it is not like the style produced by Baidu, a large company. It should catch up with the progress."

"In addition, Baidu Post Bar seems to be a very attractive platform, but at present, only a few post bars post more, other post bars perform generally, and their popularity has not risen yet."

"At the same time, Baidu Post Bar is not good enough in guiding. Many people only regard post bar as a forum."

Zhang Jianming said three points, and Chen Yu was constantly operating.

exactly.

Baidu may feel the threat of Huanyu technology and launch the post first.

But because of the rush, the page optimization is not good enough. The page not only looks rough, but also has some cards to use.

"Mr. Zhang, how do you think we should deal with it?"

"Our post bar has long been in production and can be launched recently. From the whole experience, we do better than Baidu. This is our advantage. However, our traffic can't be PK with Baidu. Therefore, we can hype it when we launch our post bar."

"How to hype?"

"You can ask the star to warm up our post bar."

"That's a good idea."

The influence of stars is still considerable.

If a star enters the post bar, send a few words and upload a few pictures on the post bar, which can attract a large wave of popularity.

Previous blogs, microblogs... All started with stars.

"However, it is not obligatory for stars to help our post bar advertise. We should also do a good job of publicity for them."

"Mr. Chen, you can rest assured that we will not only help them publicize in the post bar, but also help them publicize on YY music online."

"Well, go on."

"Second, we will launch a post bar directory. The directory is not only to sort out the whole post bar architecture, but also to let users know more about our post bar."

The so-called directory is the framework.

For example, Andy Lau's post bar directory is in the entertainment star directory.

Through the entertainment star directory, users can find Andy Lau.

Another example is legendary world. His directory is online games.

Through the catalogue of online games, he can find the legendary world.

There is no directory. It looks like a very interesting post bar. It will make users don't know how to play.

After all, in the early days of the Internet, all netizens were still very strange to the Internet, and their brain holes were not very big.

The ability of association can't be imagined at all.

Not to mention them, even experts in the Internet may not be able to think of it.

Internet creativity seems simple, but if you haven't known it, you don't know it.

"Third, in the post bar user guide, we can provide various post bar guides on the right side of our search content, so that users can better understand our post bar and participate in it while searching."

As the general manager of Huanyu technology, Zhang Jianming put forward three strategies.

Chen Yu was very satisfied.

In a short time, Zhang Jianming can think of three coping strategies, and Chen Yu is also impressed.

However, Chen Yu added: "it's good to invite stars to hype and formulate a more perfect directory, but I don't think the third guidance is enough. We can really do post bar advertising on the right side of the user search bar, but this kind of publicity is passive. If we publicize the Post Bar of entertainment stars, we are not interested in entertainment stars?"

"There's no way."

Zhang Jianming shook his head: "advertising can only cover most people. It is impossible for everyone to be potential users."

"Who said there was no way, call Xiaochuan over."

Post bar business itself, Chen Yu doesn't want to bind to the search engine so quickly.

As for the reason, I'm worried about Baidu imitation.

At first, Chen Yu's idea was to make a post bar on YY music online, then hype it, and then access the search engine.

If they do it, Baidu will follow.

Baidu traffic is so large that if they follow the trend directly, it will be very troublesome.

Just like now, Chen Yu is in such trouble.

But people are not as good as heaven. Chen Yu didn't expect Baidu to launch one step first.

Therefore, Wang Xiaochuan is not particularly clear about the post bar business.

"Mr. Chen, the method is feasible."

After a while, Wang Xiaochuan entered the conference room.

After Zhang Jianming briefly told him about the current situation, Wang Xiaochuan immediately said: "We can analyze the user's potential preferences according to the user's search keywords. For example, if he often searches for songs, we can think he is interested in singers and singers, so we can recommend entertainment star posts to him. If he often searches for novels, we can recommend novel posts to him."

This is why search engine advertising is more powerful than portal advertising.

This is through big data analysis, so as to accurately launch advertising.

Such delivery is not only satisfied with advertisers, but also with the search engine platform, because it expands the advertising business.

"Great, Xiaochuan. It would be better to use keywords for accurate delivery."

Zhang Jianming shouted excitedly.

"Don't applaud first. We can't deal with Baidu's post bar business by relying on these three points alone. We can't compare their traffic."

The most powerful thing about the Internet is traffic.

There is traffic, there is everything.

No matter how bad the business is, it represents all opportunities.

Even if they are wrong, they can come back.

At present, easy search only has a market share of about 10% in the search field. In terms of traffic, it can't compete with Baidu at all.

"Therefore, we need to do the traffic first."

"President Chen, our 2345..."

Zhang Jianming said half, Chen Yu interrupted: "2345 will not be launched for the time being."

2345 is the address navigation website of Huanyu technology.

Yes, as like as two peas in hao123.

This is used to deal with Baidu and hao123.

However, at present, Chen Yu does not intend to use this.

"There are two ways to attract traffic, one is to rely on external drainage, and the other is to rely on our own content construction. However, at present, I will not carry out external drainage for our post bar business. Therefore, we specialize in content."

Chen Yu is too laggy. "The good content can produce good reputation, and good word of mouth can be turned into traffic. First, from the style analysis, Zhang analyzed just now, and the Baidu post bar page has some rough features, but this is not the most important. Though rough, his page is acceptable, but it is hard to accept that sometimes their post bar is very stuck."

"President Chen, I have noticed."

Wang Xiaochuan is the most sensitive to technology. He said: "Baidu's post bar program binds too much content. Just like posting this program, it is very bloated and has not been specially optimized."

"This is not a problem of optimization, it is a problem of design concept."

Chen Yu knew they didn't understand very well and explained: "Post bar as like as two peas post bar, what he wants to do is distinguish from forum. But the posting procedure in Baidu post bar is almost the same as that posted in the forum. Although this looks like nothing, we should do more to make it more accessible. Therefore, our post bar must be minimalist. Just write a title and write a few words. In a word, this forms a post... "

The current setting of Baidu Post Bar is that only registered users can post.

But few people who use search engines are willing to register.

Registered posting limits user participation.

If you cancel registration and post, the effect will be much better.

Of course, in order to prevent others from brushing and pasting, you can add a verification code when posting.

"Everyone, we must remember that without the participation of public users, he is a dead man."

If it is before, it is obvious that the amount of user participation will be greatly reduced.

Once the restrictions on posting registration are lifted, he can encourage users to post to a great extent.

Virtually, this kind of encouragement will not only improve the user's enthusiasm for participation.

The enthusiasm of users to participate has increased, and the popularity of the whole post bar has come up.