Chapter 400

Wang Chang, who is in charge of the market, is the most sensitive to the market and guesses what Chen Yu means.

"That's right."

Chen Yu nodded: "there is a vast market in the third and fourth tier cities. We can start from the third and fourth tier cities. At present, Gome, Yongle and Suning are still competing in the first and second tier, and have not sunk the market to the third and fourth tier. This is our opportunity."

In fact, Gome Suning, some home appliance giants, even later generations, do not do well in the third and fourth lines.

There are too many small appliance stores in the third and fourth tier cities.

Even if Gome Suning enters, it can't get much benefit.

"However, Mr. Chen, the net contact rate in the third and fourth tier cities is not high."

At present, the main market is still the first and second tier.

Because the first and second tier have the strongest purchasing power and accept new things much faster than the third and fourth tier.

At least like the Internet penetration rate, it is much better than the third and fourth lines.

"Of course, it can't be compared with the first and second tier cities, but how many are the first and second tier cities in China? There are only a dozen or so, but the third and fourth tier cities, even the fifth and sixth tier cities, constitute the mainstream of our country. Even if their Internet access rate is not high, the combined market may not be weaker than the first and second tier cities, or even higher."

If it is a physical store, the way of surrounding the city with rural areas is certainly not feasible.

Because the cost is too large, Gome cannot open a store in every small city.

Thanks to death.

But Internet and e-commerce can perfectly solve this problem.

He needs little cost.

As long as you need it, you can buy it.

Moreover, the scale of home appliance stores in the third and fourth tier cities is small. Some even have chains, but their strength is not strong.

It is impossible for them to engage in e-commerce by themselves like Gome.

They just want to sell electricity locally.

If we cooperate with them in a promotion, I believe they are very willing.

"There are a lot of people sent here."

Zhang Jianming said.

"Well, the marketing department of Huanyu technology sent some people over. In addition, the game Department sent some people over."

Whether it is the marketing department or the game department, there are a group of people who expand their business.

It's OK to transfer some people.

"If it's not enough, we'll recruit some people from the Navy."

China's territory is too big.

The first and second tier cities are fine, just a dozen of them. Just send some people.

However, there are hundreds of thousands of third and fourth tier cities in China, and at least hundreds of people have to be sent in terms of business manpower.

"OK."

Zhang Jianming nodded: "many of those sailors have nothing to do. In the future, they can bring him to us as a member of the marketing department."

"Yes."

Chen Yu thinks it's a good idea.

In the future, the company's business will be larger, and the staffing of the marketing department must be more substantial.

……

Ali.

If we say Gome and Suning, these have begun to enter the B2C market on a large scale.

But for Ali, he ran into a little trouble.

The trouble is not about money.

Softbank added $100 million. It can be said that Ali will not worry about money for a while.

However, just because you don't worry about money doesn't mean you can enter the B2C market.

Just like the "offline delivery" mode, you have to cooperate with these appliance giants if you want to enter.

Sorry, Gome and Suning don't want to cooperate with ALI.

As for why?

It's simple.

Can't I do it myself? Why should I cooperate with you?

"Huang Guangyu's tone is crazy. Do they think e-commerce is just opening a website?"

Lu Zhaoxi was very dissatisfied with Gome's refusal, he said at the Ali meeting.

"And that Suning, even the website is so bad, and wants to compete with Huanyu mall."

Make complaints about eighteen.

"Well, don't make complaints about it."

Cai Congxin said: "in any case, from the performance of the secondary market, capital is still very optimistic about them."

Just like now.

When Gome and Suning announced their entry into the B2C market, the shares of their two companies rose by two limits in succession.

"Of course, the market has an irrational side, but in theory, Gome's entry into the B2C market is very promising."

Before, I wanted to do a big job because I didn't have money. Now I have money and face problems.

"I think it's better to learn Dangdang and excellence and do it all by yourself. It's said that they are already integrating, installing and selling this piece."

"This is an outsourcing business, that is, the installation and after-sales are handed over to the local maintenance provider."

"Yes, we can also do this, so that we don't need to send someone by ourselves."

"We can do it, but without the support of stores, we can't experience it offline. More importantly, without the support of portal, we can't do the mode of placing orders online and picking up goods offline."

Ma Yun still shook his head.

He has intuition.

Dangdang and excellence can't even enter the field of home appliances.

You know, thousands of dollars of large household appliances are not dozens of dollars of audio-visual and books.

If they don't experience it, they will never buy it.

"In fact, we don't have to be in such a hurry."

At this time, Cai Congxin suddenly said.

"Lao Cai, do you have a way?"

Ma Yun asked.

"What can I do?"

Cai Congxin smiled: "although we can cooperate with major manufacturers and even purchase goods, we can't do logistics, warehouse and offline experience for the time being. It's impossible to do well in a few years."

"In a few years, if this were true, we would have lost our share of the market."

Ma Yun smiled bitterly.

The Internet is developing too fast.

Let's take e-commerce as an example.

Before that, the industry was still discussing whether the annual sales would break 50 million or 60 million?

But a few days later, Huanyu mall came, with sales of more than 80 million a day.

This change is hardly unprecedented in history.

If we really have to wait a few years, whether they still exist or not is a problem.

In his eyes, he always thought that this physical layout was the slowest.

Although we have to do it, we are far from thirsty now.

"I didn't say to wait a few years. We just have to wait for Huanyu mall to fight Gome."

"Huanyu mall vs. Gome?"

Ma Yun didn't understand.

But soon, Ma Yun was a burst of joy.

He understood.

Gome Suning is now entering on a large scale and will soon compete with Huanyu mall.

He does not believe that Gome and Suning will be rivals of Huanyu mall.

As long as Huanyu mall beats them down, they will have a chance to Ali.

"Ha ha, Lao Cai, when you say so, I expect Huanyu mall to make a quick move."

Ma Yun had not been very fond of Huanyu mall before.

Not liking him does not mean that he hates him, but that he has always regarded Huanyu mall as the most important competitor.

But now, he is eager to enlarge the move of Huanyu mall and kill these opponents every minute.